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Bounce Rates Suddenly Skyrocketed!

by mondort
1 replies
I already revised the site, and got 5 inquiries since it launched last August 24.

Total of 430 visits since it was relaunched last September 9 and from that date, I got a few inquiries and I am now closing a sale. Problem is that I made changes in my salescopy page then suddenly, my bounce rate zoomed to 85%!

Now I am thinking there must be a problem with the sales letter. From Sept 27, it never went below 50%.

My website is Custom Leather Bracelets | Leather Wristbands | Custom Leather Cuffs for Promotional Items, Campaigns, and Fundraising Needs - Home

Need help. There is actually a market, but bounce rates has been high! I am now at 1st page in Google organic search using keywords "custom leather bracelets". It clearly indicates at the search "...for promotional item needs..." so I am guessing people are aware that it is wholesale.

Is it maybe coz of my site? The past version of my site was really cluttered with different colors, so i decided to stick with a minimalist theme dominated by white background and black font.

Thank you
#bounce #rates #skyrocketed #suddenly
  • Profile picture of the author wyomble
    There is way too much small text that no one will read. Taking a quick glance at the site the average visitor will have no clue what you are trying to accomplish. I'm not any good at sales pages myself but from a visitor standpoint I would like to see large pictures of your product and a clear call to action. I need to know in the first couple seconds what the site is for and why it exists or I'm going to move on to the next.
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