Offline marketing for those that want results for their online business!

9 replies
I know that most people here are looking for internet success, and they are looking to see at least some kind of positive results quickly. I also know the majority of discussion on here is about online marketing tactics that take a long time to see results with (hours of tedious article writing and submitting, SEO, etc...)

I wanted to take a minute to share my results of some powerful offline marketing that has raked me in a pile of cash over the past few months.

Btw, you can use this method for most any affiliate product or any website that you want to promote.

Postcard marketing has brought me in around $2,000/week since I started using it about 3 months ago.

This is how I handle a mailing...

The website I use for mailing lists is Nextmark.com

You can really narrow it down to a very specific demographic that you want to target. You can also order the lists "Hotline" which is basically the brand new leads from within the last 30 days. These are very fresh and haven't been marketed to very much yet.

Next, design your postcard, or hire a freelancer to do it. I just hired one to design the front and back. He only charged me $15, but he did very high quality work.

Then, I use a print shop called Expresscopy.com

You can have them print your cards only, print cards AND print mailing addresses, or they will print everything AND mail them for you. Depends on what your budget is. You can do alot of the work yourself if you need to (ex: have your cards printed, then just print the addresses on mailing labels and put them on the cards yourself, then buy 28cent stamps from the P.O. and mail them yourself.)

Direct mail always has, and always will be a very effective form of marketing. But here's the kicker...most internet marketers ONLY market online. Therefore there is MUCH less competition offline.

Anyways, I hope this helped someone expand their marketing "box" a little bit.

If you are thinking about implementing this yourself, please feel free to ask me any questions that you have.

To your success,
Stephen
#business #marketing #offline #online #results
  • Profile picture of the author iplusgold
    How do you find that the per unit cost of mailing matches up against your gross revenues...I must admit I've never really done any mailing and its definitely interesting to me but i've often been scared away by the potential costs etc...what price level of products were you marketing...im guessing it would likely have to be mid or high priced to cover the mailing costs.

    Also, where do you go to get quality mailing lists etc.

    Sorry for the 101 questions but its very interesting to me.
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  • Profile picture of the author RGallowitz
    Stephen, could you maybe give me a ballpark figure of what a mailing would cost to say 10,000 prospects?


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    Reinhardt
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  • Profile picture of the author acedalright
    Geez, you'd have to recoup some fair costs to recover the ad venture to begin with, this is why I think it scares off low capital investors
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    • Profile picture of the author MichaelHiles
      Originally Posted by acedalright View Post

      Geez, you'd have to recoup some fair costs to recover the ad venture to begin with, this is why I think it scares off low capital investors
      Bingo


      And someone mailing 10,000 targeted people at once is asking for trouble.

      Do the math first.

      I have a client that was exclusively using direct mail with a postcard. They were targeting geographically and homeowners of a certain value property - but out of an average of 4,000 pieces sent, they were netting a .001 response rate. It was a slightly larger piece and full color, so their total calculated cost per campaign was around $.80 per.

      At an average of $800 cost per new customer acquisition, they had better know the exact average lifetime value per customer - which was around $5000. Their net on the services was in the 25% range after COGS, so that left $450 to pay administrative overhead after marketing costs.

      And the company couldn't figure out how they spent $1.5 million to do $1 million in sales...

      I just recently did a campaign for them and reduced their total cost of customer acquisition to $30 using Facebook Friend Ads, dropping a click through onto a very specific promo campaign squeeze page. Then, through a series of autoresponder messages, upsell the customers from the break even promo on the front end campaign, to their larger, more profitable service package they really want to sell. It's blowing the doors off their sales and profitability.

      After being in the direct mail marketing business for many years, I can unequivocally validate Stephen's first post and claim that direct mail marketing is extremely effective, but it's all how it's done and in what sequence in the overall marketing process.

      As a standalone campaign, it's usually most effective with existing customers as an upsell.

      Otherwise, it's getting far too expensive unless your lifetime value per customer is hundreds or thousands of dollars and you have an extremely responsive, targeted list.
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  • Profile picture of the author Amenda Jessera
    Wow that is great idea too man, But I really wonder that you have got more success with postcard marketing. That is cool thought. I too hve to try out this way. As the X-Mas session is coming, If I can get a X-mas related product, I hope I can get as you
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  • Profile picture of the author Josiah
    Stephen... that's awesome!

    I've done quite a bit of DM myself but I've never tried postcard marketing...

    In a way I guess I've always looked down on it, seeing it as some
    sort of "lesser-lifeform"...

    You've put this in a new light for me... I'm definitely going to have to
    brainstorm something to do with this!

    Josiah
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  • Profile picture of the author drwhogoesthere
    Off line marketing is great. But you dont need to go to a lot of trouble. I currently write for my towns local paper. The articles are the same that get posted on my blog and on various e-article sites. The articles were so well recieved that another paper has picked them up and now I cover two small towns. It doesn't take me any more energy or time and the papers get the extra content that they need.
    To sweeten the deal with the papers I also ad a word search. That means that they get two items that fill space, plus they can build their own sales with articles and games which people enjoy.
    Plus when I am out and about in town I am ofte stopped by people commenting on my articles (they dont know I do the word search, I dont need to brag to them about everything and its nice to do something to help people without the need for praise).
    Now that I have two papers on board I plan to spread to other papers and see where things lead. It just takes a few emails and phone calls and in the long run, its just one extra person to put to your email list.
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  • Profile picture of the author NashRyker
    I have only focused my direct mail efforts in the Biz Op market so far. Maybe that is why my response rate has been so good. People are just looking for opportunities.

    My price point is between $150 and $500

    If you have never read anything from Dan Kennedy, I highly recommend it. He is the direct marketing master and has taught COUNTLESS people how to effectively do direct mail. His teachings are what inspired me to get into this form of marketing.

    Yes, the critical components are
    1)Quality, targeted, fresh list
    2)Quality postcard content. Though the postcard isn't designed to "sell" the prospect, only to motivate them to your website. Let your site do all the hardcore selling.
    3)Quality, high-converting website.

    I just know this, if I had any interest in starting a business and I received one of my postcards in the mail, I would definitely go to see what the website has to offer.
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  • Profile picture of the author L.James
    Originally Posted by Stephen Clark View Post

    I know that most people here are looking for internet success, and they are looking to see at least some kind of positive results quickly. I also know the majority of discussion on here is about online marketing tactics that take a long time to see results with (hours of tedious article writing and submitting, SEO, etc...)

    I wanted to take a minute to share my results of some powerful offline marketing that has raked me in a pile of cash over the past few months.

    Btw, you can use this method for most any affiliate product or any website that you want to promote.

    Postcard marketing has brought me in around $2,000/week since I started using it about 3 months ago.

    This is how I handle a mailing...

    The website I use for mailing lists is Nextmark.com

    You can really narrow it down to a very specific demographic that you want to target. You can also order the lists "Hotline" which is basically the brand new leads from within the last 30 days. These are very fresh and haven't been marketed to very much yet.

    Next, design your postcard, or hire a freelancer to do it. I just hired one to design the front and back. He only charged me $15, but he did very high quality work.

    Then, I use a print shop called Expresscopy.com

    You can have them print your cards only, print cards AND print mailing addresses, or they will print everything AND mail them for you. Depends on what your budget is. You can do alot of the work yourself if you need to (ex: have your cards printed, then just print the addresses on mailing labels and put them on the cards yourself, then buy 28cent stamps from the P.O. and mail them yourself.)

    Direct mail always has, and always will be a very effective form of marketing. But here's the kicker...most internet marketers ONLY market online. Therefore there is MUCH less competition offline.

    Anyways, I hope this helped someone expand their marketing "box" a little bit.

    If you are thinking about implementing this yourself, please feel free to ask me any questions that you have.

    To your success,
    Stephen

    how many pieces are you mailing a week? about what percentage is your response rate? how do i get the lists hotline?
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