How can we differentiate Digital Marketing and Traditional Marketing?

Digital marketing gives companies unique and powerful ways to market to prospective customers where they spend their time.

Traditional marketing has been around forever. These include...

TV
Magazines
Newspaper Ads
Radio
Direct Mail

Digital Marketing includes all possible way for business promotion while traditional marketing is search engine optimization.

Why separate them? It's not one or the other. There is huge overlap and the differences are not clearly defined. What some call "traditional" is simply referred to as "marketing" by most people in the industry. And "digital" marketing references the fact that the medium is computer driven but the actual marketing (promotion) is not so different.

Steve

There is no difference.

You have something to sell - you let people know about it - you try to convert interested prospects into buyers.

Brent

When it comes to marketing, there's no difference. The tools in the box are difference, but when it comes to basic direct response marketing... no difference. Unless you want to do brand building - which i dont recommend. But capturing someone's information and following up on them from works both online and offline. It works in space too.

You might be asking about the products rather than the marketing methods. Create a digital product - whether it be a video course, ebook or software program- and your supply is endless. No need to rebuild, restock or repeat. Though you still have marketing costs, you have no need to invest in manufacturing or restocking, etc, and, depending on the quality or evergreen nature of your digital product, you won't have to reinvent the wheel and your profit margin should be greater than dealing with refrigerators or gift baskets.

To clarify the terms, the use of print ads on newspapers and magazines is a simple example of traditional marketing. Other examples include flyers that are put in mailboxes, commercials both on TV and radio and billboards. On the other hand, when a business invests on building a website, advertising the brand name through different social media such as Facebook, Twitter and YouTube, this kind strategy is called digital marketing.

A recent survey of 295 CMOs indicated that 4 of the top 5 marketing channels for ROI were digital marketing channels. What were they?

Email marketing
Search Engine Optimization (SEO)
Content Marketing (related to SEO)
Paid Search (PPC)

Traditional marketing has been around forever. These include...

TV
Magazines
Newspaper Ads
Radio
Direct Mail

The list types of internet marketing aka digital marketing or online marketing are below:

1. Search Engine Optimization
2. Pay per click
3. Email Marketing
4. Video Marketing
5. Blogging Marketing
6. Content Marketing
7. Social Media Network
8. Network Marketing
9. Community Building
10. Location Based Marketing
11. Contextual marketing
12. Affiliate (performance based) Marketing
13. User Experience Branding (UxB)
14. Interactive Advertising

Hope this helps

Traditional Marketing is quite expensive and includes forms like :-
TV
Magazines
Newspaer

Digital Marketing is comparatively a bit cheaper and effective way of marketing these days. It includes : -
Social Media
Paid Ads on Search engine like Google
SEO

Digital includes SEO, SMO and all the terms which helps to promote your product services on Search Engine.
Traditional Marketing, in which we get leads by creating newsletter, flyers etc.

Most traditional marketing strategies are:
-Print
-Broadcast
-Direct mail
-Telephone

And in digital marketing :
-SEO
-Email marketing
-Social Media
-Content Marketing, etc

You can know more about digital marketing in www.digitalposter.com . They use digital signage to get their customers

Digital Marketing is the promotion of products or brands via one or more forms of digital medium. For example, advertising mediums that are used for any business digital marketing includes the Internet, social media, mobile phones and electronic billboards, etc..

People need to know which are the most efficient and effective ways to market the product. It's essential for healthy sales of products and you need to have a research on it for your best result. So i have had some research during marketing my product. The efficient strategies for B2B marketing are,
Traditional Marketing:- Many of us think that traditional marketing is outdated way to market our product but it's not, it is still one of the most effective and promising marketing instead. It is only way to reach your consumers directly. Many of the local target market don't use internet, so it's better to advertise your product by incorporating traditional methods of marketing.
Digital marketing:- Inbound promoting gives data, an enhanced client experience and constructs trust by offering potential clients data they esteem through organization supported bulletins, web journals and passages via web-based networking media stages. Advanced conveyance made examination remarkably quantifiable and comes about situated, demonstrating that inbound promoting was exponentially more fruitful than outbound advertising, when done accurately. Some of which are,
Content Marketing
Customer referral
SEO, SEM and PPC
Social media marketing
Direct Mailing
These are the free medium you can use which can be exceptionally muddled and monotonous, rather you can experience some paid tools that gives you the leads and are additionally dependable, for example,
Leadlake.com
Unomy
Getsmartacre.com
Relpro.com
Smartsystemstechnology.com

It is just traditional marketing, but since the advent of the computer and internet the digital element has been added.

al

Marketing is Marketing is Marketing. Maybe different mediums but same principles. Be a problem solver and not just a promotional 'machine'

Hi there! Nice and interesting thread here, thank you for it! I am new to different marketing techniques and I try both digital and traditional methods. I have to say that both of them have some pros and cons... As for some offline marketing, I like different promo items like lapel pins, for example. I think they work nicely for this purpose. What are your thoughts on it?

There are following difference between Digital Marketing and Traditional Marketing
Digital Marketing:
The world of digital marketing continues to evolve and as long as technology continues to advance, digital marketing will as well. Examples of digital marketing include things like websites, social media mentions, YouTube videos, and banner ads. Specifically, digital marketing is similar to traditional advertising, but using digital devices.

Traditional Marketing:
Traditional Marketing means when people find a particular business through a referral or a network and eventually you build a rapport with them.Traditional marketing is anything except digital means to brand your product or logo. There are many examples of Traditional Marketing such as business cards, print ads in newspapers or magazines. It can also include posters, commercials on TV and radio, billboards and brochures.

You can target a local audience, but also an international one.And Conventional showcasing alludes to an advancement, promoting or crusade that has been being used by organizations for a considerable length of time, and that has a demonstrated achievement rate.

It's been quite a while since the debate of traditional marketing vs. digital marketing has been going on. Today lets talk about the difference between them.


Traditional marketing includes platforms:

• TV
• Magazines
• Newspaper Ads
• Radio
• Direct Mail

Where on the other side Digital marketing includes:

• SEO
• Social Media
• Email Marketing

• In today's world, people spend more time online than they spend reading newspaper or watching TV. For this reason, marketing is shifting away from traditional to digital channels.

• Traditional marketing occupies more time, more money and also you have to wait for a longer period of time to test. so it may possible you end up spending money on unsuccessful materials. On the other hand, digital marketing is more efficient. You only have to pay for an ad when someone clicks through to your website.

• In traditional marketing, you can't directly connect to your users where Digital marketing offers a great opportunity for interaction with customers.Even in digital marketing you can receive immediate feedback on your ads, products but in traditional marketing people can only view or read your ads but their reviews and feedbacks couldn't reach the respective business.

• If we talk about small business then traditional marketing methods like television and magazine ads may cost you a lot more but for this reason, digital marketing can cost you little and also gives you a platform where smaller businesses can compete with larger ones.

• If you are targeting the specific gender or specific group of age then digital marketing has a bigger advantage over traditional advertising. In the platforms like Google and Facebook AdWords digital marketing allows you to select gender, age, interests, location, and even past purchasing behavior.

So in so many ways, digital marketing is better than traditional marketing.

if you Still are confused about traditional marketing vs digital marketing? Contact us today for a consultation

Tradition Marketing Platforms:
Newspapers
Magazines
Signage/Hoarding/Banners
Pamphlets
Radio Ads
TV Ads
Direct Calling & Mails

Digital Marketing:
SEO
Social Media Marketing
Paid Ads (Adwords, Facebook Ads etc.)
Online Video Ads
Email Marketing
etc

Traditional marketing was common in the earlier days where the business owners market about the services and products through banners and ads. However, in this digital world, most of the businesses are done through online means. Hence, digital marketing has become much more popular to target the audience from all over the world. It is easier than the traditional marketing as well. The results are fast in case of digital marketing and branding.

This is very broad as Digital Marketing can include so many things. However, the biggest difference is where you will be marketing. Digital Marketing is basically online marketing in many different forms, while traditional marketing is usually done offline through newspaper, TV, radio, etc.

This could easily be a book, however. There are so many things you could go into on this topic.

Benjamin Ehinger

Digital marketing can track number of impressions, number of people reached, clicks, conversion, cost per acquisition while on other hand traditional marketing cannot.