What do you use to track/report on your marketing metrics for your SaaS business?

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Hey everyone!

New here. Was curious what kinds of marketing metrics and KPIs you track and if you're doing it all manually in a spreadsheet or tracking them separately in Google Analytics, your CRM, Facebook, etc? The reason I ask is I'm thinking of setting up something with a marketing KPI dashboard myself and I'm not too sure what people like you are doing with theirs.

Anything you could share with me would be huge.

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