Question about Email captures?

12 replies
Hello there,
I was watching a video from Frank Kern a while back, and he brought up an instance in which some Email marketers were sued because they sent Emails to some email addresses that for one reason or another weren't supposed to be sent Emails. I remember him saying that the lawyer sued everyone including clickbank.
Anyway, I notice that almost all squeeze pages don't mandate that the Email be validated: they just capture the email and begin sending off marketing emails. My question is this: what is to stop a malicious person from purposely entering the WRONG email into one of these squeeze pages - possibly an email address like Frank Kern spoke of that aren't supposed to be sent emails. Couldn't a person get in trouble this way?

Looking forward to your responses!!
#captures #email #question
  • Profile picture of the author ChrisBa
    I guess this is a good reason why you should double opt in to ensure people who sign up confirm that they subscribed with their email.
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    • Profile picture of the author jinxmoney
      Originally Posted by ChrisBa View Post

      I guess this is a good reason why you should double opt in to ensure people who sign up confirm that they subscribed with their email.
      Russell Brunson doesn't do it!! He doesn't seem worried.
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      • Profile picture of the author jinxmoney
        And they say that Russell is currently the leader in his field.
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        • Profile picture of the author Regional Warrior
          Originally Posted by jinxmoney View Post

          And they say that Russell is currently the leader in his field.
          You asked a question and then you refute the answer from a great marketer ?? either you take in what some who have given their time to reply or move on

          Jason
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  • Profile picture of the author Brent Stangel
    what is to stop a malicious person from purposely entering the WRONG email into one of these squeeze pages
    Not a thing.

    Brent
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  • Profile picture of the author DIABL0
    If you are can-spam compliant you don't have to worry about this.

    There are however lawyers that if your not 100% can-spam compliant will sue you.

    Under can-spam they don't have the right to do this, but anyone can file a law suite regardless.

    Typically they will settle for a small amount which is, of course, less than the time, money and hassles to defend yourself. Basically, they are just extortionists.

    This is one reason why you want to clean your data if you buy it using a reputable list hygiene service that removes known threats, which should include litigators.
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  • Profile picture of the author Alex July
    Doulbt otp in is the solution.
    But what surprises me is that a lot of well-respected marketers (including Frank Kern, who was mentioned in the first message) use single opt in.
    what is to stop a malicious person from purposely entering the WRONG email into one of these squeeze pages
    There is no way, only double opt in.
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  • Profile picture of the author AuthorityRush
    If you're really that worried about it, then just do double optin. Then you're covered. That doesn't mean someone may not sue you, but they will not win.
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  • Profile picture of the author tristatemedia
    why will they sue you, they can opt out anytime they want if they never subscribed. i think you are covered there. do not let the little stuff get in your way. JUST DO IT MAN!
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    • Profile picture of the author Brent Stangel
      Originally Posted by tristatemedia View Post

      why will they sue you, they can opt out anytime they want if they never subscribed. i think you are covered there. do not let the little stuff get in your way. JUST DO IT MAN!
      You really don't have a clue what you are talking about. Have you ever considered keeping your ignorance to yourself? I'm sure you can find other ways to spam.

      Brent
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      Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Chris Brindamour
    jinxmoney,

    Go read the canspam guide: https://www.ftc.gov/tips-advice/busi...guide-business

    There are some regulations that you need to make sure you follow in order to be compliant. There are going to be people out there trying to make it look like you are doing something wrong even if you are not.

    A good practice is to delete emails from your list if you message don't get opened for a period of 6 months, or if the bounce back.

    Chris
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Chris Brindamour View Post

      jinxmoney,

      Go read the canspam guide: https://www.ftc.gov/tips-advice/busi...guide-business

      There are some regulations that you need to make sure you follow in order to be compliant. There are going to be people out there trying to make it look like you are doing something wrong even if you are not.

      A good practice is to delete emails from your list if you message don't get opened for a period of 6 months, or if the bounce back.

      Chris
      Best answer so far. For all the "don't worry if they sue you" types, are you willing to back that up by indemnifying someone who follows your advice?

      Anyone with $20 and a library card can file a suit, and many (as has been pointed out) are in it for settlements, not justice.

      I use confirmed opt-in, always have, and I delete any address with a "hard" bounce (no such address, etc.) or three "soft" bounces (mailbox full, etc.).
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