The advantage of promoting benefits

4 replies
We are on line to sell yes, most marketers that I have come across appear to have the solution to problems.

what I find is that as a marketer you must promote the benefits of your products and service. No matter if it is a one time buyer , repeat customer or prospect people are looking for a resolution that meets their needs.

If you really take the time out to diagnose problems i.e provide a solution to problems you will be in the game for a long time .

You should look at yourself like the physician that prescribes remedies to cure the needs of your buyers and prospects.

Customers want cures not products and services that don't live up to their promises.
So leave all the sales hype behind and focus on giving value .The value that you give is the biggest benefit that a customer might want .
#advantage #benefits #promoting
  • Profile picture of the author mohdmacki
    Its Absolutely True. Customer should be able to feel what the end result would be. If its driven with features it would look same and wouldnt excite a person to buy. As its a quote People Like to Buy but not Like to be sold.
    & People are driven to buy on the basis of emotion so that has to be well triggered which can only be done through Benefit Driven.
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  • Profile picture of the author IPLease
    Value is always what you should be looking for. It is what others look for when they are purchasing a product and will often pay a bit more if they know it is valuable.
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  • Profile picture of the author ryanbiddulph
    Hi Jamel,

    Value and benefits; an irresistible duo. Put yourself in your customer's shoes, see the sales process through their eyes, and you will have few issues succeeding online over the long haul.

    Good points here.

    Ryan
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