On my website, I have a course that costs $47 for lifetime access (I will be testing different price points, but that's not the purpose of this post).
I also have an eBook that cost $9.
Anytime someone buys either one of these things, I have their email address. Specifically, the course...they become "members" of my site, requiring a username and password to access the material that they paid for. I do have the option to send out a "broadcast message" to them, but that's it. I can't get them on some sort of autoresponder, but not that that even matters to me anyway because they have already purchased the main thing that I want them to buy!
When they buy my eBook, the product is auto-delivered to them with the E-junkie shopping cart. Their email address is then saved in a database in my E-junkie account.
So essentially I'm collecting a "buyers list"...but it's not like an Aweber autoresponder thing in which I have a sequence of emails attempting to sell them stuff.
I also have opt-in forms on my website which gives them "monthly updates". This puts them into my aWeber list....and I do exactly as I say - I send out a "broadcast" once per month letting them know of new content (both free and members-only content). I understand that this is a means of keeping the traffic coming to my site, essentially just reminding them of my existence on the internet. Maybe some of them will eventually come back and buy my course or eBook...
But really I guess what I'm asking is...
- Is having them sign up as $47 members, which allows me the opportunity to send out a mass "broadcast" to them (but that's it) as good as having an autoresponder list?
- Is having a bunch of email addresses in an E-junkie database useful at all? I can't send these people mass emails.
I'm still new to all this. This is my first year actually giving this IM thing a real shot. I made just over $1000 in December, so I'm doing okay for a start...I think.