An Easy $12,500 in Two Days, Five Hours of Work.
We discuss offline marketing methods a lot using the resources and skills that we all have, and well I just wanted to share a little story.
A friend of mine makes bikes. He is working on trying to get a new bike company off the ground, they are cheap and light, and they deliver to the buyer, since they are mainly city base buyers.
After discussing how he has no funds, and has no sales, just a surplus from his investment I told him I could make him sales.
I explained that I could build a list of biking enthusiasts and market the bikes to them for a commission of the sale. I told him I would just need him to cover my development expenses which were all of $250.
So we made an agreement, 30/70, 30% went to me.
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So I'm preparing my strategy to help him market, when he calls me and says:
"Steve, I got this list of people of buyers and marathon racers from our old shop, is that useful?"
My Response: Yes! I'll pick it up.
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My friend has 1,100 names, in excel format, I imported them into my autoresponder and developed a 5 day newsletter starting out with some Marathon information and moving into Equipment Reviews and Ending with the Bike Promotion.
To MY surprise the list converted at nearly 20%, and I didn't have to do anything but write some copy. My friend made around 200 sales over our two day promotions.
I got my commission.
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The Moral of the Story
Check your local business's some may have a list that they have no idea what to do with. Even at 100-200 propose a free JV with them for commission and utilize THEIR resources for YOUR Profit!
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