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An Easy $12,500 in Two Days, Five Hours of Work.

by LMC
16 replies
Hey,

We discuss offline marketing methods a lot using the resources and skills that we all have, and well I just wanted to share a little story.

A friend of mine makes bikes. He is working on trying to get a new bike company off the ground, they are cheap and light, and they deliver to the buyer, since they are mainly city base buyers.

After discussing how he has no funds, and has no sales, just a surplus from his investment I told him I could make him sales.

I explained that I could build a list of biking enthusiasts and market the bikes to them for a commission of the sale. I told him I would just need him to cover my development expenses which were all of $250.

So we made an agreement, 30/70, 30% went to me.

++++++++++++++++++++++++++++++++++++++++

So I'm preparing my strategy to help him market, when he calls me and says:

"Steve, I got this list of people of buyers and marathon racers from our old shop, is that useful?"

My Response: Yes! I'll pick it up.

++++++++++++++++++++++++++++++++++++++++

My friend has 1,100 names, in excel format, I imported them into my autoresponder and developed a 5 day newsletter starting out with some Marathon information and moving into Equipment Reviews and Ending with the Bike Promotion.

To MY surprise the list converted at nearly 20%, and I didn't have to do anything but write some copy. My friend made around 200 sales over our two day promotions.

I got my commission.

++++++++++++++++++++++++++++++++++++++++

The Moral of the Story

Check your local business's some may have a list that they have no idea what to do with. Even at 100-200 propose a free JV with them for commission and utilize THEIR resources for YOUR Profit!
#$12 #500 #days #easy #hours #work
  • Profile picture of the author L.James
    How could I pull off a joint venture something like this with a computer repair shop?
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    • Profile picture of the author samuelbell
      Fantastic!
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    • Profile picture of the author LMC
      Originally Posted by L.James View Post

      How could I pull off a joint venture something like this with a computer repair shop?
      My best suggestion would be:

      - Explain basic affiliate marketing and suggest a commission based on sales that you can bring into the store.

      - If granted... create

      • Local Ads to pull in the local niche community of the stores location.
      • Direct the Ads to a local consulting help service, basically a form to grab the user information, they would send you the problem that they are having.
      • With the response create a couple solutions, a DYI option and a Paid Option, show them how they can possibly buy parts, where to get them, but keep referencing cost and time, and bring the paid option back into place.
      • Hit them with a Repair Offer from the Store
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      • Profile picture of the author L.James
        Originally Posted by LMC View Post

        My best suggestion would be:

        - Explain basic affiliate marketing and suggest a commission based on sales that you can bring into the store.

        - If granted... create

        • Local Ads to pull in the local niche community of the stores location.
        • Direct the Ads to a local consulting help service, basically a form to grab the user information, they would send you the problem that they are having.
        • With the response create a couple solutions, a DYI option and a Paid Option, show them how they can possibly buy parts, where to get them, but keep referencing cost and time, and bring the paid option back into place.
        • Hit them with a Repair Offer from the Store
        Yea, they were my first offline clients, I made a little money off them. They wanted a website that people could come online and pay for a service and they send a tech to fix the problem. Now their asking me to make the phones ring. So I wanted to see first of all how could I get the their phones ringing a bit. I also see a opportunity for JV here but don't really know how to set it up with them or propose it correctly. I have built a solid relationship with them so if I came with the right proposal they would accept.
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  • Profile picture of the author Jeff S
    Great story...sometimes convincing lower-budget offline clients to spend hundreds per month on long-term SEO or PPC can be difficult. If they have assets to work with such as a list of old clients or leads, it's great to show them what you can do. If you're good and help them make sales, it's then a MUCH easier conversation on expanding their budget with you.

    Great job!
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  • Profile picture of the author Zeus66
    That's awesome, Steve! I love how you think outside the box all the time. I'm working on landing a client who is a whiz at making websites but doesn't want anything to do with SEO or any of the marketing jazz. You just made the lightbulb go off over my head. I gotta shoot him an email. Thanks for the tip!

    John
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  • Profile picture of the author ex9to5guy
    nice story...always good to keep all options open
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  • Profile picture of the author Alex Rich
    Great execution of a very savvy idea.Thanks for sharing...

    I have an opportunity to meet with a photographer who's got great skills and credibility but little business these days. Any ideas for an approach I could use?
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  • Profile picture of the author Josiah
    Now THAT is how you think outside of the box!
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  • Profile picture of the author John Romaine
    Its actually surprising just how many people have HUGE lists and no intention to do anything with them.

    Nice work
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  • Profile picture of the author jrmnlitt
    Great job making something out of nothing.
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  • Profile picture of the author TheDebtEliminator
    Hi LMC,

    Great story and using your knowledge to solve a problem


    This is truly a Win- Win situation

    All the Best
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  • Profile picture of the author David Chamberlain
    Hey Steve - great post.

    It's amazing how many people have list of previous clients and do nothing with them!

    It costs 7 - 14 times more the sell to a new customer than it does to market, build a relationship and sell to a new one.

    With existing customers -

    - You already know they are interested in your product/service, or something similar.
    - You know they have actively purchased in the last X months
    - You have already built that relationship, and as long as you took good care of them, they trust you.

    Explain this to your brick and mortar businesses and you can see lightbulbs go on straight away.

    The thing is, they don't know what to do next.

    What you did is 100% the most profitable way to manage the client - take a commission on the sales you generate. Not only does it reverse the risk and make it a no brainer for them, but as long as your sales copy and marketing techniques are up to scratch it will generate you 10 times the revenue it would do if you only took a set fee.

    I'm actually in the process of packaging up a 'Customer Reactivation' service, and will be marketing it to around 20 local businesses, and I get some reviews will roll it out further.

    I am hoping to generate 6 figure out of that side of my business in the next year - thats how lucrative it can be!
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  • Profile picture of the author P.Sharma
    wow, this shows that creativity always pays and pays well
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  • Profile picture of the author kishornayak
    Excellent Idea, good execution, nice tip for all.
    cheers!!
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  • Profile picture of the author LMC
    Hey Everyone,

    Thanks for the comments, hope you do something with the moral.

    James,

    This is true. He was my friend. However, luckily where I live I can network and create relationships that turn into friendships that result in business deals.

    Originally Posted by vishi1996 View Post

    I'm pretty sure this is just a scam, i'm never gonna be part of this.
    I completely agree with you, you shouldn't be a part of a scam. However, I'm pretty sure your just a troll using an autoposter or posting one liners to benefit from the WF, I'm never gonna be apart of it...
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