I have a database of e-mails and I am about to start e-mailing these ppl about my company and what we do..
I will need some advice on the best way of doing this..
should I start the emails with:
should I avoid fancy colours and HTML ?
and make it look like i am sending a personal e-mail address specifically to someone?
should I avoid promotional language?
that's a couple of questions to start with..
thanks for your help