How To Filter Out Fake Gurus from the Real Ones When Selecting an Online Marketing Course?

Filter out the fakes?

If it sounds too good to be true, then guess what.

Here's the truth about the "Internet lifestyle" we frequently spend 12+ hours a working, so we can make money while we sleep.

As a general guide, anyone throwing around specific income claims are at the seedy end of the spectrum. Not everyone is like that.

And marketers sell courses because we like making money. It's like professional chefs who use and re-use every ingredient, we do the same thing.

Here's an idea... Instead of looking for a 'system' or a business model, choose one of the products you've already purchased, if you think you might enjoy it.

Then set up that kind of business, and spend the next 12 - 18 months working like a dog to make it a success.

Your expectations might need a reality check, if you're buying hyped-up products that make ridiculous claims.

Either way, products and coaching and training will only get you so far, you're the one who has to do the work.

You need to find your WHY... and that's going to be something that's more than just making money. Make sure you have an actual purpose, and be of service to your niche.

They're all fake. None of them make any money online. It's all a scam.

Do you really need to ask these questions?

You really can't figure out how it all works?

Don't give up your day job!

Brent

How to filter it? You've got to take it.
There's actually nothing like fake or real teacher in the real world.
Only the most experienced and the less one or the new one.
You've got to understand in your both mind and heart about what exactly a student is versus a teacher.
Even a fake teacher can be a real teacher someday. The fake student can be a real student who do learn and practice the actual knowledge.
Some real teacher out there can really make million of cash and still teaching for money.
There's nothing wrong about that.
Do you expect all real, success and rich teachers will teach us for free?
Think again.
And about the "fake" guru you want to filter... you've got to take it to find out!
Good luck!

How many times do you have to buy products from a fake guru until you're convinced that they're a real one?

The ones that brag the most and shout the loudest are usually doing so for a reason.

Lee McKenna who posed as 'internet millionaire' was actually Middlesbrough conman | Daily Mail Online

I am waiting around on this Saturday night to go out in 15 degree weather and take someone somewhere. So I'll tell you what the deal is.

First, getting people to get off their butts and actually DO something, make a decision, buy...that's tough. People want to do nothing. I'm speaking in general terms here. Of course there are plenty of individuals who will go figure whatever it is out for themselves.

So to some degree the sales pitch HAS to be like that. A webinar is a one way conversation. There's no give and take, no personalization. Maybe that will change some day...there are websites now that will create dynamic content based on the user. But for now, it's a "one size fits all" approach. Hence the hard sell.

I get it, but I don't like it. The basis of the business I run is all about having genuine, 1-on-1 conversations with qualified prospects and if they have the problem our client fixes...and they will get real value from that solution...then it's an obvious fit to us all. IE. we don't sell that way.

But for lower ticket, the one way webinar conversation is a valid option. (Look at infomercials, though...even they'll send you to a live call for a $37 product...food for thought.)

Second, a lot of why these gurus succeed with this kind of sales effort is that the newbie is looking for CERTAINTY.

Can I share an honest-to-goodness secret with you?

There are only two elements to making money.

Just two.

Traffic

and

Conversion.

Joe Blow's ecommerce success course?

All he's gonna tell you about is how to set up a flow of traffic, and a means of converting some of that traffic into sales.

That's it.

And every other course will give you the same thing. Sure, there might be a lemon twist or a special traffic source or some cool copywriting conversion element this guru gives you the other doesn't have. And that tip might well be worth the $497 or whatever the course happens to be. It just might, if you see where it fits in and you implement it.

All the guru crap, the fancy cars, the mansions, the planes...most of them are rented for the shoot. It doesn't matter. Do they demonstrate a knowledge of traffic and conversion?

Most "business in a box" bizopps are marketing lies. Almost all of them. They are not complete. They will show you a piece of traffic or a piece of conversion if you're lucky. And then "...Profit!" Well that part's up to you, pardner.

So look for the elements of traffic and conversion. Look beyond the flashy images. Look at the methodology. Now they probably aren't going to reveal it all to you in the webinar--they might, and say, "OK you could do this yourself but wouldn't it be a whole lot easier if we showed you and held your hand?"--but you should see screenshots.

Instead of desperately seeking and trying to buy the certainty portrayed by the guru through the flashy lifestyle imagery, look for certainty in their traffic and conversion methods. Do you see them in their presentation? (Hint: you're a lead in their traffic flow right now.)

Third, newbies do not want to do math and this is the kiss of death to you.

Get used to doing math.

Simple math: addition and subtraction with a little multiplication thrown in. No algebra (I promise.) But you WILL have to do some math and start talking the language of marketing if you want to succeed.

If you don't, serious marketers will not take you seriously. You will not look, sound, or feel like them. Like recognizes like, and they will move away from you.

Look for the math in the guru's presentation.

Will they personally "hold you by the hand"? Unless you're paying 5 figures, probably not. It'll likely be a video series, maybe augmented by some group coaching where the guru is trotted out once a week to give some theory and do a little Q&A.

But this isn't rocket science. You need traffic to a conversion tool. Qualified leads to your ecommerce site.

Fourth, if you depend on the certainty you have in the guru for your success, you will fail.

The certainty needs to come from YOU.

You will walk the walk. The map is not the territory. The guru gives you a map. It may be a good map or it may be a terrible one not at all representative of the territory. But regardless you will have to walk the territory yourself. You will encounter problems that are not on the map ("Where'd this swamp come from?!"). And you will have to learn how to solve your own problems.

People, even experienced people, are always looking for The One Right Way to do something. The magic bullet. The easy solution. No! Complex problems have complex solutions. Get used to it. I cannot overstate the impact of this idea. There are a zillion ways to accomplish a thing, to be successful. One guru's way is not the only way. In fact, it may not even be the best way. Or it may not work for you. It's just "a" way.

And finally, fifth, the guru can do things you cannot. Keep this in mind. They can do these things, and due to a little concept called The Curse of Knowledge they will have utterly forgotten that as a newbie these are not options for you. A guru can use cash to force their funnel to work, for instance. As long as their price point is high enough, say $497, they can push cash into leadgen and if they break even they're fine. Compare and contrast to the scared newbie, afraid of their own shadow and shivering at the thought of investing $100 in traffic. The guru probably even has a high ticket back end offer to make their real profit on--something the newbie hasn't even considered in their poverty mindset and low money tolerance.

So for the guru, "You just do it!" Not so for you. Even thinking of "it" is out of the question. It's just not an option right now.


I see a lot of offers on Facebook from IM "experts" who just popped up out of nowhere. I've never heard of them before and yet because they have some cash to drop on an ad spend they are now theoretically positioned as a guru. I tell FB I do not want to see that ad and mark it as not relevant to me. I've seen a lot of people come and go since starting in 2011. A lot of "lifetime" products (JV Zoo just halted sellers with that word in their copy) that were here for a short time and then gone. Look for that track record. Look for a course creator who remembers what it was like to be a newbie. Look for a guru who has a vision beyond fancy cars and planes and homes.

When someone provides look over the should coaching it is usually through video, that way it can be provided to a large number of students and usually has group coaching to answer questions / solve problems. If it is solely 1-on-1, then it's likely very expensive because of the time requirements.

There's tons and tons of shiny new objects out there that offer a quick fix to whatever issue you're currently having.

The thing is that those shiny objects are just that. A shiny object that won't offer any type of value. It will just line the pockets of the creator.

The truth is that you will have to get yourself a mentor and work your rear end off.

I struggled to understand internet marketing until I got a mentor.

Ronkar, with all due respect, how do you tell a bright shiny mentor from a real diamond? I think that is what skc wanted to know.

Hi S,

Is a coach gives away oodles of valuable, free information, and seem almost entirely detached from any business outcome - not begging you or pressuring you to hire them - then they are almost always good money.

BUT....nobody will hold your hand every step of the way because we established mentors have 100 to 200 or more things to do daily. Part of what we do is show you what works, and yes, we do 1 to 1 consulting, but we empower versus holding hands. At least the top mentors who actually inspire people to live their dreams, do.

Ryan

skc,

This is a tough one.

First of all, do your research on the guru. Are they completely transparent? Check out all their social media, is everything consistent, are they telling the same story on all social media site.

Next, see if you can connect with someone who has a successful relationship with the guru and get their feedback.

If what the guru is saying is true, there will be a trail of success.

Chris

Well you can do some research on the said guru and check his/her background. You can learn a lot of things in the internet. Most mention how much they have earned because it attracts people.

The usual red flag is when someone is dangling their wealth to lure in customers. That's a really cheap tactic. It's not shameful to reveal your stats but only in private when asked about it. That shouldn't be their main selling point. Their main selling point should be the value, principles, and methods they preach.

In a world full of skeptics saying you earned this is easy, but actually convincing someone via persuasion and action.