Before I begin, I like to have intellectual conversations that can help everyone who's looking to have a better perspective on how to handle themselves in this world of internet marketing. There are too many people who claim to be what they are not, so all I'm asking is as I write this, if you make a comment please speak from knowledge and not speculation or theory; thus allowing an expansion of perception for those who are not making the income they yet want to be.
Now, I've had my morning coffee so let me begin...
I'd like to ask a very simple question to those who have not hit the magical $10,000 a month mark. How much money would you really spend to start making $10,000 a month?
I asked this question because everybody wants to get wealthy but they don't understand that money is a tool just like any other tool we use it internet marketing.
If I wasn't already making the money I make right now, I personally would be willing to give $200,000+ just to be able to generate even $5,000 a month.
I would do this because $200,000 is Pocket Change compared to the ability to generate money on demand, so it kills me to see the psychology of a person who complains about a $1,000 product that can educate them towards their goal or a person who has absolutely no knowledge at all complain about spending $10, $20 or $30 on information. you have to see this world of internet marketing as education. If you want to make $100,000 a year, you have to have the innate ability to help others generate at least that amount. You have to have the skill set, you have to know the tools and you have to understand the process or have a team that can do individual aspects.
Let's take a extremely vague and general look at something...
A product to sell
A landing page
An ad... And I don't care if that's an actual advertisement or contextual advertising.
What's missing from this?
Let me tell you. What's missing from this is an enthusiastic person. Do you know that your enthusiasm and the power of your voice can be inflicted on those who are reading? Did you know that you can have the greatest copywriting secrets but if no one is feeling your content then it's of no use.
Some of the wealthiest people in this world are some of the most enthusiastic philanthropist who Express themselves because they are passionate about what they are doing and then you have those who fail because they're it just in it for the money.
Enthusiasm can come from a variety of different places in one of the places is confidence. if you are confident in your knowledge and your results and you have a recipe for winning. the only reason I win is because when I talk to someone or when I go to a client of mine it's because I already know for a fact that what I'm giving them can HONESTLY serve them.
You should not claim what you don't have. It's not only Not necessary but it makes you no more money and it serves no-one.
You should be soaking yourself in the knowledge of your niche. If I can't come to you and ask you questions about your Niche and you give me an awesome answer then you are not good enough to be making doctor type money.
There are three types of people...
Experts - That's people like me who know their stuff inside out and are extremely passionate about what they do and have spent money to get amazing results that are duplicable.
Intermediate - these are people who have been dabbling in a few things and have some knowledge but be wary because their information is all over the place.
Beginner - these are the people who are desperately looking for ladder to climb and are usually uncertain about the direction of their path.
Gurus are people like Gary vee, Jay Abraham, Grant Cardone etc
So why am I telling you all of this considering your definitions may be different?
Because there's a one-way chain of selling command and you can save a lot of time by understanding this.
The guru sells to - the expert, the intermediate and the beginner and they learn from people who they consider greater than them. No one in the command sells to them.
The expert sells to - the intermediate and the beginner, sometimes one expert will sell to another expert on the same level of knowledge. The expert does not buy from the intermediate nor will they buy from a beginner. This is completely out of their range. if an expert bought from another expert or a guru than it's usually going to be a high-ticket item.
The intermediate sells to - the beginner, some intermediates will buy from other intermediates because they are just figuring it out also and they would definitely buy from who they consider to be an expert but the content of a guru may not only be overpriced but it may be out of their spectrum of thought.
The beginner sells to - no one. A beginner just like a freshman in college and should not be selling anything to anyone without any expertise because they don't know. The beginner will buy almost anything to advance but purchasing products that are out of their room too early can create a conundrum to where the knowledge is an overexposure and exhausts their creative ambition to want to move forward. These people need to be spoon-fed or else they will feel like they have failed.
Everyone on this list only purchases when they feel a certain level of confidence that is possible to obtain whatever the seller is promising.
When selling something, the person should be wanting to buy it before they actually read the sales page. if you can build a high level of confidence before person reaches your sales page then your chances of conversion will be much higher.
This is why it's important to find your voice, are you better at articulating through simple audio, video or words that your prospects can read?
It's never about what you're selling, it's how convincing the process is and which makes the person buy. if I had a 20 ft table and I were selling an orange, I would break down the vitamin and minerals and tell them to health benefits and wonders that they do for the body and at the end I will tell them about the orange because perspective is reality and if you perceive something as having very high value then you can understand that a person would want to consume such a thing with such rich qualities.
Consumption of information is no different.
If you really feel your product or service can help someone, it's your job and duty to do whatever is necessary to have them make an informed decision to help themselves.
I hope you have found at least one Golden Nugget in this information.
Also, for those of you who have pm'd me asking what I typically do.. I do a lot of seminars in Florida. I like seminars because it's real and I'm face to face with real people. There's nothing that can give you a better wake up call then being just feet away from people who are relying on you.
If you have questions comments or concerns please let me know below.