Do you know ,Why Speed is Important for Your WordPress site? and How much it is important to?

40 replies
Lets have a brief here.

Studies show that from 2007 to 2017, the average human attention span has dropped from 18 seconds to 9 seconds.

What does this mean for you as a website owner?

You have very little time to show users your content and convince them to stay on your website.

A slow website means users will potentially leave your website before it even loads.

According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 2 second delay in page load time can lead to 10% loss in conversions, 15% fewer page views, and 30% decrease in customer satisfaction.

How slow websites cost you money

On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.

To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!

Hope you will understand how it is important.

Thank you.
#important #site #speed #wordpress
  • Profile picture of the author expmrb
    Listen up Pal. Loading speed of a site doesn't have any effect on rankings (unless its say time-out) so we don't bother. And users if they want to stay they will stay.
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  • Profile picture of the author classejewels1
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    • Profile picture of the author spearce000
      Originally Posted by classejewels1 View Post

      Loading speed of a site doesn't have any effect on rankings (unless its say time-out) so we don't bother.
      True, but the rest of the OP makes perfect sense. If your website takes a long time to load, visitors will get fed up and go away. Nowadays peoples' attention spans can be measured in nanoseconds.

      I use the WP Super Cache plugin to speed up my slower sites. Read all about it here https://en-gb.wordpress.org/plugins/wp-super-cache/ (not an affiliate link). It's free and can be installed from the WordPress Dashboard.
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      • Profile picture of the author dsimms
        I have never found cache plugins to be that useful. The problem is not dependent on the cache, it resides with the bad coder that has created his crappy themes. I only use themes that have proven to success without the band-aide of cache plugins. according to pingdom, one of my sites grade is 99 being 95-97% higher then tested sites. I have found that the avg theme coder/designer has no idea how to properly optimize themes which then brings on the need for multiple cache plugins to get some type of OK score.

        gold fish have a longer memory span over humans; a gold fish does not really have that much to remember, however, humans with their busy day of running from one site to the next tend for have much shorter memory span, so if you expect to capture the short attention span of humans, then best have the best of the best, and this means high quality site with compelling content (on a fast server) Do not sacrifice quality by using slow cheap ass shared hosting, most of the time you may not make that initial sale thus the need for multiple types of click funnels, autoresponder, newsletter, etc..bottom line, you have about 3 seconds to capture that visitor, if not, then they will bounce as fast as they arrived and headed to the next site of the day, and if you are lucky, maybe you captured their email, and yes, site speed is a huge factor. google is demanding more and more, and anything less, then you maybe just waist your time and resources.

        good luck
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        • Profile picture of the author spearce000
          Originally Posted by dsimms View Post

          I have never found cache plugins to be that useful. The problem is not dependent on the cache, it resides with the bad coder that has created his crappy themes.
          If your site has a lot of plugins, it can slow things down quite a bit.
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  • Profile picture of the author JohnVianny
    That's why im so convinced that direct traffic to an opt in page is way more profitable than to a website.

    With a simple opt in page you can easily grab user attention and offer him a simple choice: give the mail or leave.

    No fancy stuff or complicated widget....

    ...just a simple choice.
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    • Profile picture of the author leadmachine2
      Sometimes simple choices are not the best solution, from what I saw so far actually simple choices can make things more complicated. This is why for every step you should look the things and choose the best possibilities in the current moment.
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  • Profile picture of the author Randall Magwood
    The faster the load time the better. Fancy graphics are nice, but in most instances - all that matters is the sales copy, layout, and website load time. If you have bmp images, use a program like photoshop, gimp, or even microsoft picture manager to decrease the weight of the image - all while keeping it's integrity (or appearance) clean.
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  • Profile picture of the author hfbadvertising
    Load time is important for user experience. And if the search engines see uses pressing the back button a lot I heard this is called "pogo-sticking" they will lower your ranking.
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  • Profile picture of the author copywriterpros
    CDN use can speed up your site from 3-5x. If you use it on smart way... GZIP and other things.. Never enough optimizaton...

    Why simple when we can go complicated. At the end, one thing is for sure. Faster is better.
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  • Profile picture of the author MikeFriedman
    These conversations are rarely grounded in any kind of reality.

    First of all, if your site is loading extremely slow, so slow that visitors are leaving, you can install whatever stupid Wordpress plugin you want. It won't matter. Your hosting sucks and no plugin will fix that.

    Second, if you have a good site, visitors really do not care about a site being slow anywhere near as much as people think they do. Some of the most visited websites in the world like CNN.com, ESPN.com, IGN.com, FoxNews.com, CNet.com, LinkedIn.com, BleacherReport.com, Yahoo.com, and many others have horrible UI experiences and load extremely slow. Guess what? Nobody cares.
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    • Profile picture of the author funnelsoptimizer
      Absolutely true. If your website runs slow you should check the hosting service and see what is going wrong there. You can add ton of Plug-Ins but problem will still remain until solving of the main issue.
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    • Profile picture of the author expmrb
      Originally Posted by MikeFriedman View Post

      These conversations are rarely grounded in any kind of reality.

      First of all, if your site is loading extremely slow, so slow that visitors are leaving, you can install whatever stupid Wordpress plugin you want. It won't matter. Your hosting sucks and no plugin will fix that.

      Second, if you have a good site, visitors really do not care about a site being slow anywhere near as much as people think they do. Some of the most visited websites in the world like CNN.com, ESPN.com, IGN.com, FoxNews.com, CNet.com, LinkedIn.com, BleacherReport.com, Yahoo.com, and many others have horrible UI experiences and load extremely slow. Guess what? Nobody cares.
      That is correct.

      As I said earlier if your audience wanna stay they will stay anyway. It doesn't matter how long is your loading speed. Now-a-days some sites use so much graphics they need some extra time to load out. But that doesn't mean they loose their visitors rate.
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  • Profile picture of the author Chris Brindamour
    Md Abu Talha Tonmoy

    I completely agree! Speed matters to SEO, if you don't believe me read this article from Neal Patel: https://neilpatel.com/blog/does-speed-impact-rankings/

    Chris
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  • Profile picture of the author JasonTheFreeman
    A little empathy goes a long way when talking about website speed. Put yourself in the position of the user, an extremely slow interface will likely piss you off and not use the site anymore. No matter how good looking the website is or whatever kind of cool interface it has. If it takes minutes to load per page, that's no a site you want to be staying.

    I'm sure if this forums was slow it wouldn't be populated at all.
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    • Profile picture of the author dsimms
      I can reason with both sides....The site making money would not sacrifice speed if it is going to cost him money, and a new website owner, or a site not yet profitable may not be inclined or motivated in buying a good host that has power, and speed behind it (as it does cost more money...)

      If you are using 100% optimized theme (most are not) then you will get away using a shared host for a period of time, but once you notice sales coming in, then you should consider upgrading to a high quality host that can provide more speed over shared hosting. If your site continues to grow on shared hosting, then it will start becoming a burden for your site to keep up, and most likely you end up with more downtime then uptime which in itself have an impact on conversions in a negative manner, and google will see all this, and determine that you do not deserve a top serp over other faster sites ie: ranking drop.

      The other day, I ran across a site that claims it makes $500k/yr. Do you think a site like this would get away with shard hosting, hell no, the shared host may not turn over with the traffic going to this site, a vps, or dedicated host would be required for top performance.
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    • Profile picture of the author Brent Stangel
      Originally Posted by JasonTheFreeman View Post

      I'm sure if this forums was slow it wouldn't be populated at all.
      Maybe not today, however, before Allen sold it there were times (especially Saturday nights) when I would get a 500 error, sometimes for hours.

      To my knowledge, it didn't drive off a single member.

      Some of the most visited websites in the world like CNN.com, ESPN.com, IGN.com, FoxNews.com, CNet.com, LinkedIn.com, BleacherReport.com, Yahoo.com, and many others have horrible UI experiences and load extremely slow. Guess what? Nobody cares.
      Exactly right.

      Brent
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  • Profile picture of the author Bella Lopez
    I agree to an extent here. People are lazy nowadays and have a short attention span. They don't like to wait around and if the site takes longer time to load, they are very likely to get pissed off and leave even before you make a mark.

    So, it's important to keep your site fast on the desktop and mobile as well. One of the best ways for optimizing the website speed is to select a light theme which loads fast and don't use any heavy size images. Works well for my dropshipping site.
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  • Profile picture of the author PPG19
    People that say that site speed does not affect seo are misinformed.

    Google rarely talks about ranking factors but few years ago they have spoken openly about site speed and said it is an important ranking factor. And i believe them

    Loading time has also a big impact on users experience and conversions and those numbers quoted by OP might be true ( i red the study as well but don't remember the exact percentages). Is not like somebody said "users if they want to stay they will stay."
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    • Profile picture of the author MikeFriedman
      Originally Posted by PPG19 View Post

      People that say that site speed does not affect seo are misinformed.

      Google rarely talks about ranking factors but few years ago they have spoken openly about site speed and said it is an important ranking factor. And i believe them

      Loading time has also a big impact on users experience and conversions and those numbers quoted by OP might be true ( i red the study as well but don't remember the exact percentages). Is not like somebody said "users if they want to stay they will stay."
      Misinformed my ass.

      Google also said that HTTPS was a ranking factor, but there is zero actual evidence of it boosting anyone's rankings.
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      • Profile picture of the author PPG19
        Originally Posted by MikeFriedman View Post

        Misinformed my ass.

        Google also said that HTTPS was a ranking factor, but there is zero actual evidence of it boosting anyone's rankings.
        Why would they lie about it? Is there a conspiracy out there we don't know about?

        So loading time and https are not ranking factors? Using your same logic, based on what evidence?
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      • Profile picture of the author PPG19
        I did a quick research and Google has spoken about loading time as a ranking factor back in April 2010.

        If you don't believe in Google's word there are some studies conducted on page loading time and Google rankings, you can google them:

        - Backlinko, SEMRush, Ahrefs, MarketMuse and SimilarWeb - Study of 1 Million Google Search Results (late 2016).
        - NP Analysis of 143,827 URLs (2012).
        - Moz Analysis of 2,000 Random Search Queries.
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  • Profile picture of the author ryanbiddulph
    Using a CDN made a big difference in speeding up my WP blog. If anybody was looking for smart ways to speed up their sites.

    RB
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  • Profile picture of the author MikeFriedman
    Originally Posted by PPG19 View Post

    Why would they lie about it? Is there a conspiracy out there we don't know about?

    So loading time and https are not ranking factors? Using your same logic, based on what evidence?
    Originally Posted by PPG19 View Post

    I did a quick research and Google has spoken about loading time as a ranking factor back in April 2010.

    If you don't believe in Google's word there are some studies conducted on page loading time and Google rankings, you can google them:

    - Backlinko, SEMRush, Ahrefs, MarketMuse and SimilarWeb - Study of 1 Million Google Search Results (late 2016).
    - NP Analysis of 143,827 URLs (2012).
    - Moz Analysis of 2,000 Random Search Queries.
    Every public test conducted on the effects of HTTPS has shown no gain in search rankings or traffic. I've switched over several sites myself. It did nothing. If it is a ranking factor, it is so insignificant that it is not worth worrying about.

    As for pagespeed, I listed several sites above as examples, but you can find thousands more, that are slow as hell and pretty much fail any speed test you want to put them through, including Google's PageSpeed Insights tool, and they still rank just fine. Google says one thing, but the SERPs tell us something else.

    Google wants websites to be faster because it is better for their AdWords and AdSense revenue.
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    • Profile picture of the author PPG19
      Originally Posted by MikeFriedman View Post


      Google wants websites to be faster because it is better for their AdWords and AdSense revenue.
      I find it really hard to believe it.

      How making websites faster would be beneficial for Adwords and Adsense?

      There are studies that prove both https and loading time are ranking factors:


      Backlinko, SEMRush, Ahrefs, MarketMuse and SimilarWeb - Study of 1 Million Google Search Results

      "The study found "a strong correlation between site speed and Google rankings". Specifically, that domains ranking in position 1 were, on average, ~13% faster than domains ranking in position 10."


      NP Analysis of 143,827 URLs

      Sites ranking in the first 5 google positions had noticeably lower page load times than sites ranking 6+. In fact, the site in position 6 was, on average, 20% slower than the site in position 1.


      Moz Analysis of 2,000 Random Search Queries

      Moz did find a correlation is in time to first byte.
      "What a human considers as a quick loading site does not necessarily affect rankings. But what a robot considers as a quick loading site (time to first byte) does seem to have an effect."


      Google them to read more...
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      • Profile picture of the author MikeFriedman
        Originally Posted by PPG19 View Post

        I find it really hard to believe it.

        How making websites faster would be beneficial for Adwords and Adsense?

        There are studies that prove both https and loading time are ranking factors:


        Backlinko, SEMRush, Ahrefs, MarketMuse and SimilarWeb - Study of 1 Million Google Search Results

        "The study found "a strong correlation between site speed and Google rankings". Specifically, that domains ranking in position 1 were, on average, ~13% faster than domains ranking in position 10."


        NP Analysis of 143,827 URLs

        Sites ranking in the first 5 google positions had noticeably lower page load times than sites ranking 6+. In fact, the site in position 6 was, on average, 20% slower than the site in position 1.


        Moz Analysis of 2,000 Random Search Queries

        Moz did find a correlation is in time to first byte.
        "What a human considers as a quick loading site does not necessarily affect rankings. But what a robot considers as a quick loading site (time to first byte) does seem to have an effect."


        Google them to read more...

        Correlation is different than causation.

        When Google announced they were going to start looking at things like pagespeed and if a site was mobile friendly, I started tracking several sites that went strongly against everything they were saying. You know what happened to their rankings? Nothing.

        I've also run tests where I have intentionally slowed down websites. Again, I saw zero negative impact on rankings.

        Same goes with HTTPS. There is zero evidence that switching over to HTTPS has a positive ranking impact.

        And here is one more thing... That article you quoted where they "analyzed" 1 million search results... they used the speed data from Alexa. Alexa bases its speed data as follows:

        The reported load time for a website is the median time it takes to load pages from that site in a real users' web browsers.

        Alexa takes the median of all the page load times we observe for a site and then compares that to the same figure for all other sites. For example, a site in the 98th percentile (Very Fast) has a median load time faster than 98% of all measured sites, while a site in the 2nd percentile (Very Slow) loads more quickly than only 2% of all sites and is slower than 97% of all sites.

        The load time of an individual page is how long it takes for the DOM - the structure of the page - to be loaded. This time doesn't include the time to load all images and stylesheets, for example.

        The load time metric is updated monthly.

        Anybody who honestly believes that speed has a significant impact will tell you that if Google is using it, they are using the TTFB (time to first byte), not how long it takes to render in a browser. How long a page takes to render in a user's browser can be impacted by their individual internet connection, how far they are away from where the site is hosted, if they are using a VPN, etc.

        That article was little more than clickbait. A solid piece of clickbait, but clickbait nonetheless.
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        • Profile picture of the author PPG19
          So all this studies based on millions of searches and websites by big names are wrong and you are right because you haven't seen a change in a couple of websites when you switched to https?

          mmmhh
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          • Profile picture of the author MikeFriedman
            Originally Posted by PPG19 View Post

            So all this studies based on millions of searches and websites by big names are wrong and you are right because you haven't seen a change in a couple of websites when you switched to https?

            mmmhh
            There are no studies based on millions of searches that show that HTTPS improves rankings.
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            • Profile picture of the author PPG19
              I am talking about those i mentioned in my previous post about loading time and google rankings.
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              • Profile picture of the author MikeFriedman
                Originally Posted by PPG19 View Post

                I am talking about those i mentioned in my previous post about loading time and google rankings.

                Correlation is not causation, and even the correlation was admittedly not very strong in that article you referenced.

                Mozilla released some data sometime last year which estimated that nearly half the internet is now using HTTPS, so of course you are going to see a high percentage of the sites on page one of a SERP using it. You are also going to see a high percentage on page 2, 3, 4, 5, and 6.

                It's like saying having a .com domain is a ranking factor just because more .com's show up on page one of the SERPs than .net, .org, or any other TLD, while completely ignoring the prevalence of .com's.

                Besides my own experience, any test you find that someone conducted publicly came to the same result. Switching from HTTP to HTTPS did not show an increase in rankings.
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          • Profile picture of the author MikeFriedman
            Originally Posted by PPG19 View Post

            So all this studies based on millions of searches and websites by big names are wrong and you are right because you haven't seen a change in a couple of websites when you switched to https?

            mmmhh
            That article was hardly a study. Did you really read it or just look at the bullet points. Absolutely nothing was tested. I already pointed out why the speed data they used was pointless.

            Honestly, you should do the research and testing yourself if you want to know. Many of those "big names" constantly put out wrong information.

            Some examples:

            Longer content ranks better for a specific search term.
            Social signals improve rankings.
            Unique content is important for rankings.
            Regularly updating and publishing new content is important for rankings.

            All nonsense regularly spouted off by the "big names".
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  • Profile picture of the author tritrain
    It is possible that Google is employing disinformation, trying to muddy the waters. Also, the SEO community actively contradicts itself. What better way to improve one's ranking than to make sure your competition is misinformed?
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    • Profile picture of the author MikeFriedman
      Originally Posted by tritrain View Post

      It is possible that Google is employing disinformation, trying to muddy the waters. Also, the SEO community actively contradicts itself. What better way to improve one's ranking than to make sure your competition is misinformed?

      The problem with the "SEO community" is you have a lot of bloggers like the Patel's of the world that know what their followers want to hear. They want to hear the "if you create great content, Google will rank your site" kind of nonsense, so that is what they feed to their audience.

      They'll twist any data (or just make it up) they need to in order to support their narrative.

      Moz is largely guilty of the same. They draw too many conclusions from correlations versus actually doing any tests. For example, the one guy there (I forget his name... Dr. SomethingOrRather) keeps putting out data periodically about what percentage of the sites on the first page of Google SERPs are using HTTPS.

      The problem with putting out that data is it is incomplete. What he has never indicated is what percentage of those pages were already on page one BEFORE switching to HTTPS. That is the missing piece you would need to draw any conclusion from the data.

      Instead, they keep pushing out this nonsense that it is having a larger and larger impact on the SERPs. For all we know, 100% of those sites were already ranking on page one, got scared when Google put out all the HTTPS is now a ranking factor news, and made the switch.
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  • Profile picture of the author SiteNameSales
    There are speed problems have nothing to do with the Wordpress platform. Many don't have high speed internet and we are talking about access across the globe. And places like South Korea have much better speeds than the U.S.

    If Google or anyone else is following this with great interest, then they should know that, while speed might be a factor with attention span, visiting a site with a mobile phone can be just as off-putting as slow speed, regardless if the site is supposedly mobile friendly. In many ways it reminds me of the bare bones experience of being online before full-fledged adoption of the internet.

    I may have missed the boat somewhere, but my eyes start to glaze over when visiting sites by phone. I use a PC or tablet whenever possible. It just improves the experience immeasurably.
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  • Profile picture of the author expmrb
    https doesn't improve ranking. And neither do the site's loading speed that has nothing to do with the rankings.
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    • Profile picture of the author PPG19
      Originally Posted by expmrb View Post

      https doesn't improve ranking. And neither do the site's loading speed that has nothing to do with the rankings.
      This is your personal opinion based on little or no evidence. Google is saying the opposite.
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      • Profile picture of the author expmrb
        Originally Posted by PPG19 View Post

        This is your personal opinion based on little or no evidence. Google is saying the opposite.
        Which Google official has said it?
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  • Profile picture of the author Myles Sinclair
    It looks like Google have been saying they take site speed into account for search engine rankings since 2010. They introduced it into their algorithm on the 9th April of that year.

    You can read their full article here - https://webmasters.googleblog.com/20...h-ranking.html
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