Studies show that from 2007 to 2017, the average human attention span has dropped from 18 seconds to 9 seconds.
What does this mean for you as a website owner?
You have very little time to show users your content and convince them to stay on your website.
A slow website means users will potentially leave your website before it even loads.
According to a StrangeLoop case study that involved Amazon, Google, and other larger sites, a 2 second delay in page load time can lead to 10% loss in conversions, 15% fewer page views, and 30% decrease in customer satisfaction.
How slow websites cost you money
On top of that, Google and other search engines have already started penalizing slower websites by pushing them down in the search results which means lower traffic for slow websites.
To sum it all up, if you want more traffic, subscribers, and revenue from your website, then you must make your WordPress website FAST!
Hope you will understand how it is important.