why some keywords have very high competition while very low 'suggested bid'?

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To my knowledge , a high competition word should have high bid.

why some keywords have very high competition while very low 'suggested bid'?
for example, please see attached image. nitecore i4 's 'Competition' is 1, suggested bid is just 0.26.
#bid #competition #high #keywords #low #uggested
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  • Profile picture of the author dave_hermansen
    There may be a lot of sites advertising (although I doubt it) but there is only so high you can bid for a product that costs very little money. I'm shocked that anyone would bid as much as 26 cents for something that only sells for $12-13 (prices are all over the board for that phrase). I bet you can get in the #1 spot for 17 or 18 cents.

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  • Profile picture of the author JohnMcCabe
    It's very simple.

    Lots of people want the available ad slots, but at very low prices. It's not worth it to them to bid high enough to "win".

    I'd guess that the people bidding are setting pretty low budgets, and counting on the churn in ads as other bidders exhaust their budgets.

    If the bidder's CPC exceeds their EPC, they lose even if they win.
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