I thought I would take a few minutes and share with you one of my offline success stories.
According to a lot of the information being pushed through this forum, the way to make money with offline consulting is to sell a big expensive website package or by building some kind of local directory or by creating and then managing a company's local adwords campaigns.
That's exactly what I'm NOT doing...
Instead, what I am doing is capitalizing on my knowledge of web marketing and social media marketing by offering my consulting services to local businesses.
Because I'm just a consultant I'm not required to manage a company's adwords campaigns or build an elaborate website or know scripting code or anything like that.
The product I'm selling is advice.
If you know what you are doing (and i do) advice is a totally badass product to sell!
So here is one my success stories working as an offline business consultant, I really hope it inspires some of you...
I met a guy named tony who owns a computer store here in the dayton, ohio area. They also build websites for customers and perform a number of specialty services.
Tony was struggling to bring in customers and was very, very frustrated by his current advertising programs. He told me that if things didn't pick up he was going to close the store by december.
I sensed a perfect opportunity and invited tony out to lunch a couple of weeks ago.
Before I had invited him to lunch I had already reviewed his website and his business operation in general and knew that I could be of service.
At our lunch session I gave tony some free internet marketing advice and also explained to him that using social media could reduce his advertising spending and increase the number of customers walking into his store (among other things)
I handed him a to do list and told him to update me on his progress and his results. I was also very honest with him and told him that I was giving him this free information in the hopes of turning him into a paying client in the future.
Tony made the changes I had suggested to his website and also created a Twitter presence for his business. He followed my suggestions to the letter and started building a following composed of local twitter users. Here is his Twitter profile based on my suggestions.
If you're on Twitter, feel free to hit this guy up and ask him if what I'm saying is true
So I got a phone call from Tony on Monday and he told me that in the previous few days his twitter account had brought in 12 potential customers into the store 7 of which actually became paying customers generating $1,100 in sales!
Now this guy is willing and ready to pay me my $100/hr rate to listen to my other advice and suggestions.
And the money he's going to spend with me will be well, well spent because he will end up saving and/or earning THOUSANDS of dollars a month for his small business!
The sky is pretty much the limit on this. I could and likely will end up making $50 or $60k a year doing offline consulting in my spare time.
If you know what you are doing, there is a TON of money to be made in the offline consulting biz!
I hope this inspires some of you to take action....