Why you should build your product first

24 replies
Build it and the customers will come ,that is so far from the truth.Any product or service that you develop needs to get approval from customers and prospects. This is the way that you save your self time and money.

Build in phases ,save yourself the agony of building and investing heavy sums into production for your product to under-perform the market or sell very few units.

This is a common mistake that I see in the market place today . Take your time and do your upfront research as it is much more beneficial in the long run.
#build #product
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  • Profile picture of the author writeaway
    Go to where your customers are

    Ask them about their needs

    Put together a prototype

    Get it tested

    Get people excited

    Get social proof

    THEN and only THEN build your business
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  • Profile picture of the author Randall Magwood
    So should people create the product first, or not?
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    • Profile picture of the author Jamel Hassell
      no .build your product in phases. It is expensive and more time consuming to build a product without approval .

      Have you read build measure and learn yet ?
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  • Profile picture of the author Bella Lopez
    So, you're suggesting to follow a spiral method of building a product here.

    Whenever we create a product, service or select a niche, there is a lot of study, research and time that has gone into analysing the customer's needs, problems and the solution we can provide here. Nothing is done in a haste.

    Surveys, questionnaire, research... you name it and a good entrepreneur has done it.

    Build in phases ,save yourself the agony of building and investing heavy sums into production for your product to under-perform the market or sell very few units.
    Completely agree with this line here. When I first started my store, I picked a best-selling niche and I thought I would be making millions off of it. Boy, was I wrong! However, I picked myself, learned from it and got another niche which is doing great for me now.
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  • I agree. A lot of entrepreneurs make the mistake of loving their product so much they don't realize that nobody really wants or needs it. If you think you know better than your customers, that's just pride. If you want to stay in business, ask you customers what they need THEN find clever solutions to those needs.
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    • Profile picture of the author Alexandar33
      Maybe this is because lot of entrepreneurs made the brand of their products and they been recognized by them. Anyway good point and I agree that sometimes they do not realize needs for some change!
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  • Profile picture of the author discrat
    Care to expound on the kind of "upfront research" needed to be done to make sure your Product is indeed something the Market wants ??
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    • Profile picture of the author Jamel Hassell
      "upfront research" Is public public engagement and quantifiable data.
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  • Profile picture of the author Oziboomer
    The way you get approval from prospects and customers is by providing them a product.

    It might need modification and improvement but the whole "build it after they buy" approach is flawed if you can't quickly deliver some benefits to a prospect or customer.

    Experienced business operators can build out and expand services as they go but the inexperienced need to demonstrate they can deliver results and then build their reputation.

    It doesn't matter if a product fails.

    Failure is part of the learning process.

    There are very few successful people in any walks of life who succeeded without failures.

    Failed products can often be repurposed. (Often they are badly marketed rather than being bad products)

    The big problem is not people making products that have no market.

    The big problem is not understanding how to build a business.

    It is not about one product or one success or one failure.

    It is about building a long term income source for your life.

    There are not many products created in their first iteration that go onto becoming lifetime income sources.

    Yes. . . ideas need to be tested and there needs to be a market and some validation tests.

    The problem with trying to make a product that meets a market's needs is you can spend a lot of time researching without getting any TRUE feedback.

    When you have a REAL product you get real FEEDBACK.

    It does also come down to experience and by that I mean the ability to recognise real opportunities and then be proactive to capitalise on them.

    I'm not against research or studying your market.

    I am against paralysis by analysis and this is where many people new into any field find themselves.

    The fastest way to success is to put an irresistible offer for a product in front of a hungry market.

    It is hard to do that without having a largely finished product or at least a very good idea of what you are going to do and how you are going to deliver it

    Better off learning, building quickly, failing fast, modifying and repeat.

    Learn from your mistakes and go again.

    Best regards,

    Ozi
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  • Profile picture of the author DABK
    I'm with Ozi on this one.

    I don't know what the OP means. If my product is a novel, how do I do it? If my product is a new type of shoe, how do I not build the whole shoe to get the real response to it? How do I build and sell a shoe in phases?

    What if my product is a course on email marketing? How do I build that in phases and get the response I need? I know I can do a course on how to set up the landing pages, one on how to write subject lines, etc... Still, good responses to those do not guarantee good responses to the whole course... If for no other reason than the whole course would cost more than each of its parts.



    Originally Posted by Randall Magwood View Post

    So should people create the product first, or not?
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    • Profile picture of the author Jamel Hassell
      to answer your questio
      Go to where your customers are

      Ask them about their needs

      Put together a prototype

      Get it tested

      Get people excited

      Get social proof

      THEN and only THEN build your business
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  • Profile picture of the author Chris Brindamour
    Jamel,

    Great advise!

    I would like to add to this....

    Survey your customers and ask them what they want, then build a product around that. That way you will be catering directly to their needs.

    Chris
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    • Profile picture of the author Oziboomer
      Originally Posted by Chris Brindamour View Post

      Survey your customers and ask them what they want, then build a product around that. That way you will be catering directly to their needs.
      Not entirely true.

      If you haven't built a product you haven't really got customers yet.

      You've got prospects.

      The other thing is when you survey people you need to use a variety of proven surveying methods to get valid data.

      I'll give you a recent example of how statistics become influencers but not necessarily truths.

      A recent survey of Australian parents showed on average one in 4 parents were going without a meal so their children could eat.

      As the surveying organisation put it 26.4% of parents in my State were going without meals to make ends meet.

      Number of people surveyed to get this data 1800. Australia population about 25 million.

      If you asked any parent "Would you go without food so your child could eat?" what do you thing the result would be?

      It is dangerous to base product development around surveys unless you are conducting serious research and have a significant quantity of reliable data to work with.

      My opinion is people vote with their wallets and that is the best survey of whether a product is a success or failure.

      A better approach than surveys is something called "Listening"

      You listen to your customers.

      You listen to your competitors.

      You listen to the conversations going on around the areas you want to target.

      When you listen or observe you get a better understanding than a survey.

      Maybe I'm wrong but my online business has consistent growth and my offline businesses have been successfully operating since 1992.

      An unsolicited request from multiple people is likely to be a far better indicator than a survey.

      Surveys can be good to get a deeper conversation going but the real meat is in the conversation not the survey.

      If you are not selling and listening to the buyers then you are likely to fail.

      Best regards,

      Ozi
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    • Profile picture of the author iwankurniawan
      or we can just research what the customer want by googling, hearing on forum, and read most popular magazine.
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  • Profile picture of the author zeus136
    Ebay is the cheapest place to test a new product.

    The number of views and the bids will determine if it going to be a winner or not.
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  • Profile picture of the author funnelsoptimizer
    When you have certain product it is important to know your goals, market and to know future customers. Build up business in phases is good solution but depending of the project itself you are not able to have always time to for that. Analyze everything before you take action!
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  • Profile picture of the author xeniux
    You should have a big picture of the whole process on your business model and what you should expect on the endpoint.

    Think of a marketing strategy and does it suit your niche, Then start building the product (I would suggest a sales funnel)
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  • Profile picture of the author addbit
    What do you think about software? What are the best steps to validate the software and get feedback from users?
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    • Profile picture of the author Oziboomer
      Originally Posted by addbit View Post

      What do you think about software? What are the best steps to validate the software and get feedback from users?
      Offer low cost BETA or lifetime access.

      Get the software in the hands of the users.

      Listen to their experiences, headaches and suggestions.

      Implement their suggestions.

      Improve the software.

      Support the software.

      Support the users.

      A good example of this would be Youzign.

      Over many years before Youzign even became an idea, Bertrand offered many different test products, betas, trials etc. He built some followers.

      The early adopters got in when it was economical and supported the developers by using the software and providing feedback which was listened to.

      There is nothing worse than asking for a user's opinion and then discounting it or not putting value on their feedback.

      Regardless of what the value of a user feedback is there needs to be solid relationship building during the early phases and the relationship building and support must continue for as long as you want the software to be successful.

      Get those parts right and you are on the way to developing a winner.

      Best regards,

      Ozi
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      • Profile picture of the author addbit
        Thank's Ozi,

        How you suggest keep in touch with early adopter?
        Forum, FB Group?

        Our software is in the field of crypto mining and its free actually.
        But It requires patience and loyalty from users to get its value and this could be hard to get from early users...
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  • Profile picture of the author pingmycareer
    quality & reliability is what one seeks from a product
    a good PR team is also required to conquer the market
    remember sour mangoes can only be sold once
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  • Profile picture of the author ClarityDesigns
    Yeah definitely I believe a MVP is very important, use that and see if customers are interested or not.
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  • Profile picture of the author addbit
    Thanks guys
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