12 Crucial Elements of your Business Package

7 replies
How are you packaging yourself?

Have you ever heard or talked to an online business owner about how he is packaging himself (or herself)? Neither have I.

Believe it or not, how you present yourself and appear to your prospects and peers is very important - especially online where most judgements about sellers, products, and services are made almost immediately.

Just as most of us quickly "judge a book by its cover," those that you do business with (or hope to do business with) are going to judge you based on whatever "packaging" you present.

Like it or not, prospects and eventual customers are quick to assess the outward clues, appearances, and signals that become "who you are online" as a business owner and marketer.

Think about this. When you meet someone new, you look for visual clues about what type of person this is. How they dress, how they style their hair, how they speak, how they smile or laugh, how they conduct themselves, etc, are all part of the person's package that you are assessing. Right or wrong, we all tend to judge someone very quickly based on our initial perception of what we think the person is like.

The same thing happens in online marketing. Those who come in contact with you and your business make quick judgements about your package. And if that judgement (perception) is negative . . . well . . . you stand little chance of getting the attention and interest of the prospect - much less an inquiry or a sale. Why? Because prospects have so many buying alternatives. Online, the prospect has all the power - he can shut you and your offer down in a quick click of the mouse!

We've all heard the phrase - "prospects buy from those they know, like and trust." It's true! And as a business owner, the acceptance of your "packaging" is the very first step toward enticing a prospect to take a closer look at what you offer.

So what goes into the total package that you are as a seller online? Here are:

12 Crucial Elements of your Business Package
  1. Your friendliness and willingness to help a prospect
  2. Your word - are you honest, can you be trusted, do you keep confidences and honor commitments
  3. Your professionalism and creativity as a marketer
  4. Your business branding and presentation (business name, slogan, logo, marketing style and materials, product packaging, anything that you send out from your business)
  5. Your reputation as a business person (granted - perception can be different than reality, but online perception is very important)
  6. Your quality standards and the value you give in your advice, products, and support
  7. Your patience, understanding, and honesty in dealing with complaints, problems or other customer care issues
  8. Your willingness to adapt and change to technology and market conditions and trends
  9. Your persona and "voice" of authority or expertise in your niche
  10. Your willingness to help or contribute when you are not being paid
  11. Your attitude and outlook on life (negativity repels most people)
  12. Your relationships with your competition, vendors, suppliers, and peers
Do you know, or even care, how others perceive you and your business? I can assure you, it really does make a difference in your bottom line.

The very best to all of you,

Steve

P.S. Like it or not, your package is on display right here at the forum!
#business #business package #crucial #elements #package
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  • Profile picture of the author Tom Addams
    As always, Steve, another brilliant contribution.

    Originally Posted by Steve B View Post

    P.S. Like it or not, your package is on display right here at the forum!
    That would explain the giggling.

    Dennis - pass the undies!

    Cheers,

    Tom
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  • Profile picture of the author otjcenter
    Hi Steve,
    Seems like you hit the right button here, there are too many marketers that are focus solely on making money. Surely it has to be more than that, where is the love of doing something one love, and sincerity. And the lack of it shows in their work, one reasons many struggles to succeed, thank for reminder Steve.
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  • Profile picture of the author Steve B
    Yes, even the posts and threads you produce in forums like this one say something about your style, attention to detail, writing and thinking skills, organization ability, etc. Over time, your online "output" paints a pretty clear picture of who you are.

    The best to all of you,

    Steve
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    • Profile picture of the author DABK
      So, who am I?

      On a serious note, all of what you said is true but...

      Often, for some most the time, before they get to see your packaging, they see the reviews about you. Which, if your packaging was done right, are going to be amazing.

      The reason I bring this up?

      Many people who do package themselves well, do not collect enough reviews.

      Case in point: I picked a new dentist. I ignore every single one that did not have 5 reviews with an average of 4.5 out of 5.

      Someone I know picked a tree cutter last week. She collected 5 that had 10 or more reviews and more than 4 out of 5, asked them for a quote, ignored the one with 50 reviews (too big of a company and she did not believe that all 50 were 5-star happy... Yup, they had 50 reviews and everyone gave them 5... She didn't even bother to read some of the reviews... Just could not believe none of them gave a 4), ignored the cheapest (too desperate), went with the 2nd cheapest... 13 reviews, 4.85 out of 5).

      Did you see in the above that she first filtered by number of reviews and rating?

      Reviews are an important part of the package.

      Originally Posted by Steve B View Post

      Yes, even the posts and threads you produce in forums like this one say something about your style, attention to detail, writing and thinking skills, organization ability, etc. Over time, your online "output" paints a pretty clear picture of who you are.

      The best to all of you,

      Steve
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  • Profile picture of the author writeaway
    Great tips.

    Most of these are directly applicable in the outreach/engagement portion of online marketing: social media outreach / social media engagement / forum marketing

    As for the actual sales page/squeeze page: social proof counts has a heavier impact
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  • Profile picture of the author Randall Magwood
    Originally Posted by Steve B View Post

    Do you know, or even care, how others perceive you and your business? I can assure you, it really does make a difference in your bottom line.
    This post is certainly the truth lol. There are a few images of myself on the web that i use for promoting my site, but most of my customers have no idea how i sound, how i look, and what i've achieved since uploading those few photos. It's just another marvelous wonder of the internet. You can reinvent yourself. Hide behind a computer screen. Because in the offline world... not 1 out of 10 business would hire me as a consultant -- simply because of what i wear, how i look, what i say, how i say it, my voice inflections, and pure face value LOL.
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  • Profile picture of the author Deeksha Agarwal
    Hey Steve,
    You hit the nail on the head! Absolutely true. ✌
    These seriously hit me hard.

    Amazing.
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