Bought a Yelp ads package and immediately regretted it. Let me try to make the best of it.

I have a service oriented business that is a side business to my main 9-5 job. It's in a large city and entails me traveling to people homes.

I've never done any marketing. I am brand-spanking new to everything discussed here on Warrior Forum. I'm trying to learn as much as possible to build my side gig into my main gig.

In December I had a website built and have put out a Yelp listing. Yelp started calling me in the beginning of January. In a moment of weakness I let them talk me into buying one of their advertising packages. As soon as I hit the submit button on the contract I regretted it immediately. However, I decided to try to make the best of things and see if I can turn this into something good.

I've updated all the content as far as history, specialties etc. I still don't have any photos yet and still need to get a video of my services that comes with the ad package.

The video shoot is in the works.

I'm currently brainstorming ideas for the photos and will probably start another thread to get some feedback from the other members here.

Other than having a video and photo's on my listing what else can I do to optimize my listing?
Keywords? How do I search for the most used keywords searched on Yelp in my area?
What other things can I do to optimize my listing?

I'll be venturing into other areas of marketing as well, but time is limited for me. I can only do one thing at a time.

Any help is appreciated.