Common reasons why products (and product launches) FAIL...

7 replies
There are, of course, numerous reasons why products and launches fail.

But, what often happens is that people work very hard at creating their product. And, in the beginning, they have enormous enthusiasm.

However, by the time they get it done, they are mentally exhausted and stressed out. So their marketing -- which is such a critical element -- often becomes little more than an afterthought.

The point is, you need to pace yourself (or outsource some of the work) so you can complete BOTH tasks -- product creation AND marketing.

So that's one way things can go wrong.

But the pendulum swings the other way, too...

I've had people come to me to have a sales letter written. When I ask to see the product, they'll tell me it isn't done.

In other words, they want me to write an effective sales letter without being able to dig through the product and pull out its best benefits. This is like showing someone an invisible object and asking them to describe it.

The lesson is, if you want your best chance of success, ideally, you should have at least a "draft" copy or working demo ready. That way, your copywriter can do their job more effectively.

#common #fail #launches #product #products #reasons
Avatar of Unregistered
  • Profile picture of the author expmrb
    I would say that have separate team just for PR and promotional purposes.
    SEO Motionz Forum & Blog- Digital Marketing Forum & Blog,
    Forum Management & Promotion, SEO Tips, Money Making tips etc.
    {{ DiscussionBoard.errors[11296259].message }}
  • Profile picture of the author maninaction
    Second Expmrb's idea. 2 separate teams are the best option. 1 man show creating and marketing a product are a little too much for a individual. Not that it's not possible, but its much tougher to do single handedly.

    A team to make the product and a team to simultaneously build and implement the marketing strategy, go a long way in making a product successful.
    {{ DiscussionBoard.errors[11296268].message }}
  • Profile picture of the author JasonTheFreeman
    Indeed it's exhausting to create a product. If they don't or can't have separate marketing team then I suggest taking a break before release.
    {{ DiscussionBoard.errors[11296305].message }}
  • Profile picture of the author ctrlaltdelete
    I totally agree with the others. Best to get yourself a team dedicated to marketing, even if it's just one person (with experience of course). I've tried to do things solo before and, honestly, even though I had a great product and the people who tried it loved it, it never really took off because I didn't exert any effort on the promoting aspect. I could have, but I was already too tired from producing and I wasn't exactly good with words.
    {{ DiscussionBoard.errors[11299191].message }}
  • Profile picture of the author Killua7
    I advocate your post. Creating a product and marketing for it are really strenous, we only should choose one of the two jobs. And a "draft" copy will help increase your sale
    {{ DiscussionBoard.errors[11299309].message }}
  • Profile picture of the author BrunoBruno
    My concept is only two things to let it gain momentum. After the launch, Follow up and focus on marketing.
    {{ DiscussionBoard.errors[11300992].message }}
  • Profile picture of the author writeaway
    The REAL secret ingredient? Outreach to marketers who have had successful launches in the past.

    Get on THEIR lists.

    Less work. More money.

    That's the BOTTOM LINE
    {{ DiscussionBoard.errors[11300999].message }}
Avatar of Unregistered

Trending Topics