What the most common content creation problems online marketers face are and how to solve them

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Has it ever happened to you that you sit in front of your word processor looking at an empty white screen with a blinking cursor?

It happens to all of us.

Would you like to know how to start and get the content that needs to get written [or recorded for that matter - if you're doing video] done?

These are the tips that have worked for me.

1. Have a brief general idea of what you're going to create content about

I used to think that think specific would be the answer.

However, I've found this not to be the case.

Before I sat down to write this, I knew that I wanted to write a piece about 'creating content' and that the target audience was 'online marketers'.

2. Think of the headline

I then thought about what the headline should be.

A headline that solves a problem that your audience has, will always get read.

How do you identify what problems your audience has?

Most of the time it's about two things:
  • You're part of the audience
  • You've asked the audience what their problems are

In this case, I'm part of group A.

This means that I've been in the situation before and have 'found the end of the tunnel' - so to speak.

As a result of being a part of group A, I'm personally interested in a solution.

However, if I wasn't, I'd need to 'ask'.

This could mean doing research about problems or even just asking.

When you know what problems your target audience has, it's easy to create content.

This is simply because you're writing with the aim of solving these problems.

As a result, you're also going to know that the content you create, will be read and be useful for the people reading it.

That's it.

Find what problems your target audience has and tackle them by providing solutions.

Valuable content is created.
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