Recently, I wrote an online marketing book.
Don't get me wrong; it's a REALLY GOOD book and those who read it will definitely have a lot of "aha" moments, but the purpose of writing it was not necessarily to make money from it, it was more to use it as a tool--a way to get more live coaching clients.
It goes without saying that if you're going to do something like this the book HAS to be good, otherwise it can have the opposite effect.
Anyway... my vision was to do more free instructional videos and at some point during the video hold up my book and say, "And, don't forget to get my book."
Again, this was NOT to make money from book sales, but to give myself the added coaching credibility that comes with authoring a book in my niche.
But, here's where things went wrong (sort of).
After putting my heart and soul into this book and making sure it was genuinely helpful, I discovered something crazy... I no longer want to be a business coach.
The main reason I wrote that book (aside from helping others) was to use it as a tool for getting more clients!
But, I've concluded that teaching people online marketing really doesn't change the world much.
Besides, a lot of my best coaching advice is now in the book (in fact, the core of the book was taken from the original guidebook I wrote for my private clients).
So... after spending more than 20-years in online marketing and sales and then showing others what I've learned and what to avoid, I've decided to switch niches and do something that is not only more beneficial to the world at large, but in the process build a better life for myself and my family.
I'm still going to coach my current business clients because I've got that down to the few individuals I really like working with, but I'm not going to take on those types of clients anymore.
So, what's my plan?
I'm going to be what I'm tentatively calling a "Happiness Coach."
Never heard of it?
Nether have I.
I don't even know if it's a "thing."
But, being happy and getting those around me to feel happy too has always been my superpower--even more so than teaching online marketing.
I'm not talking about being a therapist. I'm not going to take on chronically depressed clients nearing suicide. That's not what this is about. This is about greatly enhancing the quality of an already decent life.
My first step will be to write another book. Once again, the purpose is not to make money off the book itself. This time, though, in addition to the credibility factor, it's more to align my thoughts and hammer out an underlying foundational system. Writing a book will force me to clarify that foundation.
Once I get the system in place I can offer live coaching to those who want personalized guidance.
That's the plan, anyway.
Maybe what I'm defining here is actually a "Life Coach."
I don't know because I've never really looked into what a Life Coach does. Maybe what I'm looking at is a Life Coach with the emphasis on "Happiness."
If Health, Wealth and Happiness are the big three, then happiness definitely enhances, if not directly increases, the magnitude of the other two.
Would you rather be rich or happy?
If you answered honestly, I think you came to the same conclusion I did.
What good is being a billionaire if you're not happy?
Flying around on a private jet is fun and can give you a certain amount of temporary happiness, but at the end of the day, you'll still have to jump in bed and watch cartoons until you fall asleep, just like everyone else.
So, what do you guys think... am I crazy, or what?
P.S. Up until now, I've never shared this with anyone. I haven't even discussed it with my wife.
But, I wanted to put it out there in front of other online marketers--those who would be more apt to talk me out of it--in order to really put this idea to the test.