And sure, while it hurt and was painful to deal with for a while,
my main focus was making sure my 10 year old son was okay.
After all, I was really unsure how he was going to "process"
this death, and deal with it... since he hadn't really done it before.
So one of my first stops?
I started looking (and buying) several top rated books
on helping kids deal with death.
While swiping through the book choices on Amazon,
I realized at that moment, I probably would have spent any
amount of money on books to help my son get through
I would have spent hundreds, possibly thousands of
dollars on anything that would help my son avoid
pain and heartache.
That's when I remembered how the "marketer"
in me tries to do the same thing....
"Help people get out of pain, heartache, or suffering".
Because when I do that, I'm much more likely to
create good products that actually help people.
Remember, as online marketers, we're really more
We try to align our products and services with the
people who need them most.
That's why I spend more time focusing on the
areas that REALLY cause people to stay awake at night...
fearful, anxious, heartbroken, in pain, or anything else
that takes away their problem.
I want to offer them a solution that helps them get
out of that problem and the heartbreak it causes.
It's why I often stick with niches like relationships...
because people will often pay a LOT to save their
They will buy programs on getting their exes back.
Same with improving performance in the bedroom.
Some of my top selling sales letters had to do with
helping men regain their "abilities" in the bedroom.
I've had huge success with weight loss and helping
overweight and obese people to lose weight.
I've had luck with selling programs that have to do
with helping people with diabetes, heartburn, and
other quality of life issues.
Again, to get out of pain, whether it's emotional
or physical pain, people will spend more money
than if they are not that bothered by something.
If you want to improve the odds of you making sales
online, aim for working in the niches where people
will spend a lot of money to get out of heartbreak,
pain, and suffering.
Help them get back to more peace of mind, comfort,
and happiness... sell them programs you KNOW will
improve their sense of well being.
Not only will you be more profitable, you're also
helping them move away from pain and towards
happiness, or at least more comfort.
As marketers, when you can play matchmaker
and find those folks who are really suffering, for
whatever reason, and you can point them in a
direction that will HELP them get out of that pain...
You can really have a lasting and beneficial impact
on them, as well as make more money for yourself.
That's why it never makes sense to just chase after
If you're able to look for markets where people are
REALLY hurting... and you give them a solution,
believe me, the money will follow.
I've seen it just this past week, where a funnel
I wrote for a client was one of the most profitable
I had ever seen.
It was helping people to save their marriage
and not get a divorce.
That's a HUGELY painful issue people will
spend money to fix, or at least reduce some
of that pain.
So, think in terms of "how can I help people
who are really suffering"... do that and believe me,
the money WILL follow.