There's NO competition in the online business of you. NONE.

20 replies
Sharing this for folks who have made at least $5,000 online... It could have been over the span of 10 years. But, if you know what it's like to put the work in and wake up to more money in your PayPal or Stripe account than before you went to bed, this is for you...

2017 was my biggest year online and I didn't sell a single affiliate product and I do not operate in the "IM space." I learned from folks like Tony Robbins, and Casey Neistat that there is absolutely no competition when YOU are the business. Again, this isn't for "newbies" and certainly not for you guys who have bank accounts the size of the Rio Grande... but for the guy who has had SOME success and knows there's another level.

Rather than focusing on how to get more traffic and more leads and get more opens to your e-mails and more clicks on those e-mails, try to focus on "where I can offer value where no one else can?"

When you figure out the answer to that question - your bank account changes forever.

If you have made $5,000 online, then you have what it takes to make $500k online. I believe that from the very bottom of my heart. But it's going to take your willingness to BE UNRELENTINGLY YOU!

The BEST and most defensible way to make $500k online is to create and scale the business of you. You are you. You are unique. There are no duplicates of you. No one can "copy" you. If you have a unique experience and / or story, you have a business.

If you struggled to build your dream car in your garage for 17 years, you can outsell any number of the 20 something hobbyists who are equally as good as you because you have a trove of STORIES to offer. 17 years worth!

"This is all still vague TheBigBee... Can you clarify?"

I'll TRY... We all know that e-mail and e-mail relationships and list building = gold. If you are using e-mail marketing to convert sales, you're probably offering a freebie on the front end (ethical bribe), then following up with some value, and intrigue, then making an offer. This pretty much Jeff Walkers' product launch formula in a nutshell.

But we are MISSING one thing... Info is everywhere. When Jeff Walkers' PLF launched it was a different internet world that Jeff is not adjusting to quickly enough...

Free info is everywhere. Someone could have signed up for your list on Monday, gotten your freebie and somehow stumbled into all the info you're offering for sale on Tuesday. Except, they got it all for free... What do you do? How do you compete?

Simple - be UNIQUELY you and make no apologies for being you and "package" yourself so as to offer unrelenting value to that potential customer.

I don't offer people any "freebie" for signing up anymore.

My free content is publicly available and you don't have to sign up to my list to get it. I put my free content right on the landing page where you sign up. It's right there in the form of embedded videos.

Instead, I am offering you further glimpses into me and the possibility of joining my community in exchange for signing up. Let me repeat. I'm not offering you "here's some free thing, please give me your e-mail and I'll send it over..."

I'm saying "yeah, I'm good at X and I teach people X, but I really want to talk to you about Y and invite you into the community to discuss."

Let that sink in...

YOU know I am good at X because you have consumed a few hours of my free content and I say "give me your e-mail for more free info about X," vs. my saying "all the X you want for free is on the page but I really want to talk to you about Y and invite you to join the community."

Which offer are YOU choosing? My on page conversion rates have gone from 40% to 54%. My e-mail open rates have increased and yes, sales have increased...

I'm in a niche where people don't "evangelize" much. It's kind of like if I taught you where to find a ton of gold. You won't go out and share that with the world like "lots of gold over here!"

HOWEVER, if I make a great painting that you connect with, you're much more likely to share. "Look at this awesome painting!"

That's kind of an obtuse analogy but the best I could think of off the top of my head. Point being, my HAPPIEST customers have ZERO incentive to share their success stories because they want all the gold to themselves. By giving them something else of value they are now able to say "this guy is cool" and I don't have to worry about them NOT evangelizing my product.

Just something to ponder... The world and internet is changing and we must adjust. I'm constantly searching for that NEXT level... Thanks for listening.
#business #competition #online
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  • Profile picture of the author JasonFulton
    Its true for some of parts but there ARE competition in others.
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    • Profile picture of the author TheBigBee
      Scratching my head by this reply, but I GUARANTEE you, if you were to compete with me on the business of ME, I'd win 1,000,000x and 2,000,000x on Sunday.
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      FILL IN THE BLANKS!
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  • Profile picture of the author giganut
    Very inspiring read, I'm someone that has had some great success but fail to keep them going for long amounts of time due to a lot of different life reasons. I'm in it to win it this time and I'm not stopping till I get to 6 figures this time. Nothing is going to stop me and I have to make sure I don't get in my own way or defeat my self from doing what has to be done.
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    • Profile picture of the author TheBigBee
      Let's fly my good man! Let's fly!
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      FILL IN THE BLANKS!
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  • Profile picture of the author Randall Magwood
    Originally Posted by TheBigBee View Post

    There's NO competition in the online business of you. NONE.
    BigBee...

    I dont know if you watch the Starz series called "Power". It's a 50 Cent production. But that's not the point. Here's the point:

    In one episode, new and successful club owner James St. Patrick goes to see club aficionado Simon Stern for a partnership. Simon Stern said "no", and instead, wanted to know James's *secret* of how he keeps the Latinos and African Americans from fighting in the club - while still making $80,000 per night.

    James flat out told him... "I AM THE SECRET".

    What i'm trying to say is.... this is one hell of a post, and i agree with it 100%. Great post man.
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  • Profile picture of the author TheBigBee
    I dont know if you watch the Starz series called "Power". It's a 50 Cent production. But that's not the point. Here's the point:

    In one episode, new and successful club owner James St. Patrick goes to see club aficionado Simon Stern for a partnership. Simon Stern said "no", and instead, wanted to know James's *secret* of how he keeps the Latinos and African Americans from fighting in the club - while still making $80,000 per night.

    James flat out told him... "I AM THE SECRET".

    What i'm trying to say is.... this is one hell of a post,
    Thanks man - that's one equally dope response! Need to go back and watch that!
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    FILL IN THE BLANKS!
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  • It's quite like sending your prospect to your presale page to warm the prospect to sign up for your email list.

    Content is king/cash. So offering value first before you ask for anything in return, always builds trust.

    That's the reason information marketers offer valuable free content first in an article, or YouTube video, or blog posts, which sends the prospect to your landing page, where you make your prospects another offer which includes more value in exchange for your prospects email addresses.

    Then in your email follow-up sequence, you offer your prospects three more pieces of
    valuable content for free, and then make another offer which includes fast action bonuses, with a call to action to buy now.

    That has always been information marketing in a nutshell for selling "YOU",
    it's a direct response business, which has now been adapted for internet marketing.
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  • Profile picture of the author cearionmarie
    This is a very inspirational read. Thank you for sharing this. I guess there is still competition here and that competition is the one within our heads. "The one who controls the power of his mind, controls the direction of his life".
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    www.influencerauditor.com

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  • Profile picture of the author rizzan
    i believe that it is dependent on the field you specialize in. some fields are so full of competition that they make the media costs higher then they should be
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  • Profile picture of the author dana67
    "where I can offer value where no one else can?"

    Well said! When you find your niche, you need to look at what others are doing, and do it better. Provide something that they are not and offer something of value to your visitors.
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  • Profile picture of the author R0b328
    what an awesome write up OP, I am 1000% of the mindset that you cannot be commoditized, ever. I think the problem is that people commoditize themselves by not incorporating this very element you mention. Tell your true story, it's something nobody can ever take from you.

    This is why I think storytelling is one of the MOST important skills to learn in any online business. It doesn't sound sexy, but it's one of the most important skills one can ever master.

    I LOVE this write up, I think it's something that most have to realize on their own, but this is such a big thing that can help so many people. Great job
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  • Profile picture of the author Ged3
    That's a great article.
    As the others have said it seems to have been what the best marketers have done for a long time.
    I can remember Yanik Silver's offers, and he always gave a ton of information before he asked you to sign up for anything - and when you did sign up - he gave you a lot.


    Plus his products were great - you would always got a lot more than you thought you would - he tended to overdeliver!


    All the best
    Ged
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  • Profile picture of the author Steve B
    Originally Posted by TheBigBee View Post

    Simple - be UNIQUELY you and make no apologies for being you and "package" yourself so as to offer unrelenting value to that potential customer.

    Big Bee,

    Thank you for the thread - it rings true with something I've been saying for a long, long time ... You are the business - regardless of your niche.

    But there is an unfortunate truth that hasn't been mentioned and that is this: not everyone's package is valuable, high quality, or in demand.

    Some online business owners package themselves in a way that will never bring them profits to any sizable degree. Even though they are certainly unique and offering themselves in a one-of-a-kind way ... what they are selling is not in demand - they don't resonate with their audience.

    I'm just suggesting that it takes more than just being unique - more than packaging yourself and being available. You're got to provide a package that your target market will accept based upon purchasing what you offer.

    Nice post ... thank you.

    Steve
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    • Profile picture of the author TheBigBee
      But there is an unfortunate truth that hasn't been mentioned and that is this: not everyone's package is valuable, high quality, or in demand.
      Totally agree. That WILL be included in the book I'm writing though. I post content all over LinkedIn, Medium, and here (sometimes) to see "what sticks." I'll take the gold and organize that into a book, and the crap makes the scrap heap. That aside, just didn't want that to "muck up" this particular post with those hard truths you shared.
      Signature
      FILL IN THE BLANKS!
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  • Profile picture of the author JohnVianny
    Yeah! and It's like...

    "Frank Kern sells Frank Kern".

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    • Profile picture of the author Daniel Evans
      Originally Posted by Connann View Post

      Yeah! and It's like...

      "Frank Kern sells Frank Kern".


      .....and those who know it, don't buy Frank Kern.
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  • Profile picture of the author gerstel22
    totally agree with this... there are no competitors, just potential jv partners
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  • Profile picture of the author kevinfar
    I like the part where you mentioned about your stories in email.

    It's great to be able to share your own stories and analogies and then that allows you to filter people who relate to you and those who don't.

    Same with any part of the business where you're you.
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  • Profile picture of the author Lwiindi
    Now that is a great post right there. Much appreciated. Received at the right time from the right person. Thank you man
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  • Profile picture of the author giulio74
    I agree
    but it is certainly not easy to invent different from all .....
    one must look for an untapped niche, and after knowing it
    if you can tell me what your niche is not exploited then this is worth gold ....
    at the same time we will always be in competition
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