But, I need a little insight because I have a mental block about how to approach this. In fact, I'm losing hair and sleep big time trying to figure this out. And, it shouldn't be this way. I've done this plenty of times before but I think I'm too close to this offer because it's something I'm passionate about that I've been fiddling with for a looong time and am finally ready to take it big.
I have 3 offers. I also have tripwires and higher priced upsells planned but getting this core offer right is what is killing me right now.
1. Lots of helpful, valuable written content and other tools on my topic. 1x price of $37. This is the "fake" offer.
2. Everything in #1 plus 6 seminars. 1x $47 This is an introductory priced offer and after I've worked out the kinks, the price will go up but not sure if it will be $20 more or $100 more right now.
3. Recurring membership which includes everything in #1 + all future content (there will be a lot - the equivalent of 3-4 #1s yearly) + 2 seminars a month + extra lessons not included elsewhere $29-$39 monthly recurring.
I really want people to choose #3 because with the nature of this topic, they will likely stay members longer than average. But many won't want to commit to a recurring package without some trust or experience with us. I'm planning on some tripwires but trying to nail down this part first.
The easy way may be to compare apples and oranges between #2 and #3 and leave off #1. But #1 is there to make the other 2 options look better.
Thoughts on how this could be presented without overwhelming the user thereby making no decision their decision?
Thanks in advance.