Please know that I truly value the advice everyone gives me. Some I will use right away, some later, some maybe not use, but all are appreciated.
So here's my situation.
I have what I believe is a great Website and concept, but I have become stalled due to uncertainty, and so I come to you asking your advice.
I've created a Website at middleage.org (https://middleage.org/ ) for the purpose of helping middle-aged (and older) people improve their lives. It has 13 sections and covers topics like fitness, diet, goal-setting, etc. There is a lot of content (100,000+ words), but that's how much was needed to provide a complete course, if you will. I also created the site based on the premise "Make people trust you and they'll buy everything you have".
The site design is very-simple, no edgy sliding graphics, etc. I figure that older people want something more mellow, and plus a simpler design makes me look like I'm not trying to hustle them. I have had some criticism of the design, and I am not saying I won't change it ever, but I don't think it's a deal-breaker. I'm really not down for the format with endless ads on each page in the second or third column, although I might consider some variation.
Besides my unique 13-step program, I'm 73, and in super-shape. Without fail, when I am out and about, if age comes up, people guess me to be in my 50's. If you see my site, you'll see images of me doing indoor rock-climbing and mountain biking. I'm not bragging, just stating that I feel this is a huge benefit to giving me credibility. If you are aware of Seth Godin's marketing philosophy, I can be a tribe leader.
I have made arrangements to get a short (2-3 minute) professional video recorded of me doing kettlebell training, sandbag training and animal flow training, which is training that I do 6 days a week. I would use this to establish credibility and then use another 3 minutes or so to explain my program. It would be on the index page above the fold, with a "Click here for a short video overview of the site". To get an idea of what it might look like (without the new video), click here: https://middleage.org/video_overview/
I have had advice from several people here that my site has too much content. In response, a couple of months ago I created 80 short (5-8 minute) videos of my program, basically just a video of me, scrolling down the site pages, and making some comments. I took them off the site due to low quality, but I have since purchased a high-quality microphone, and can thus re-record them.
I had the idea a couple of months ago to create a step-by-step online course with lessons (and possibly quizzes) that match the 80 videos. In this way, people would be more motivated to utilize the course, as they could keep track of where they were at. I could thus have a unique product, sell the course, and make some money.
Unfortunately, I have become stalled, as I am unsure of what my next steps are.
Probably the most-troubling question is how to monetize the site. Here are some ideas I have. Please feel free to give me your valued advice.
1) I do have around 300 eBooks and eBook/video products in my online store, but have only sold one for $6 in 2 years. They are on topics that are related to the site contents. They could be promoted through the newsletter, popups, etc. I have been giving away a $5 coupon in every newsletter to try to get people into the store and then buy other materials, but no luck. On the other hand, I only have about 12 subscribers, and most of those not active.
2) I could market the video version of the site in lesson format, as mentioned above. There would be about 80 videos, each around 5-8 minutes long. I am thinking of a low price-point to start with, maybe $97, with half-off for the first 50 people, and see how it sells. People could also listen to them on their mobile devices. I have been advised I could get a lot more, but the videos are really just me reading the Website with a few comments.
3) I have a couple of affiliate offers, an ultimate exercise bike, kettlebells, and an animal flow video course. I like the idea of promoting a high-quality product through affiliate offers, and not having to deal with customers, so I will likely have more of them.
Likely some of you masters on the forum will have much-better ideas. )
A word on site promotion seems in order. My plan all along has been to promote the site through articles which I have written and can write many more of. I plan to submit them to sites like the Huffington Post, Pop Sugar, etc. I figure that one article on the right site could bring me 5,000 newsletter signups.
I basically have the site somewhat setup for SEO, but my belief is that SEO is not worth the time and money, as if you're not among the first 20 results or less, you might as well be number 2,000.
I am open to other ways I might promote the site.
Anyway, that's where I am at. I am grateful for any and all advice you may have. Also, if any kind soul is open to working with me as I get this rolling, that would be great. Not to play the violin, but I am offering a great service to help people improve their lives and that of the planet.
Thanks a lot! )