Who is the superior audience when it comes to the dating/love niche?

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Hi Warriors,
Im still looking for my niche, and come to a conclusion that I would really love to help other people with problems they are struggling with and not just chasing money. I have a lot to give in the self-help/ social skills, but I understood that that niche is way too competitive and its better to narrow it down.
So i thought about the dating niche.

The thing is, it will be much easier to address men than women (im a guy) but I also saw that most of the product out there (meaning clickbank haha) are targeted towards women.

I intend to build a blog and really help people and not just selling, but really need to figure out to what audience ill be addressing to..

Would you say women are a better audience than men for getting the girl/ getting the guy/ getting more confident etc?

Apparently my research wasnt very good to answer this question.

Many thanks.
#audience #dating or love #niche #superior
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  • Profile picture of the author Tom Addams
    Hi, BA.

    I've worked in dating (and other niches) for a good two decades. Short answer: there is no superior audience. It honestly depends on your infrastructure.

    The easy audience, however, is men. If you have 50,000 men in a room, and they all want a date (date, romance, marriage, one-nighter), you won't struggle earning your commissions.

    If you'd like to ask a specific question or two, I'd be happy to try and shed some light.

    Cheers,

    Tom
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  • Profile picture of the author Steve B
    Originally Posted by BabyAffiliate View Post

    Would you say women are a better audience than men for getting the girl/ getting the guy/ getting more confident etc?

    Just a personal opinion here ...

    Why does it have to be one or the other? Isn't "getting the girl/guy" and "getting more confident" a common problem among both women and men? Can't the advice given apply to both?

    Dating is a huge marketplace and not so much a niche. Rather than focusing on just guys or girls, I would say drill down deeper so you can address a like-minded audience of any prospects that are all after the same thing.

    Personally, I think it makes sense to include both the female and male perspectives - it will give you more to talk about on your blog.

    Steve
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    • Profile picture of the author Tom Addams
      Originally Posted by Steve B View Post

      Just a personal opinion here ...

      Why does it have to be one or the other? Isn't "getting the girl/guy" and "getting more confident" a common problem among both women and men? Can't the advice given apply to both?

      Dating is a huge marketplace and not so much a niche. Rather than focusing on just guys or girls, I would say drill down deeper so you can address a like-minded audience of any prospects that are all after the same thing.

      Personally, I think it makes sense to include both the female and male perspectives - it will give you more to talk about on your blog.

      Steve
      BA can take this approach. But it's harder for a new dating promoter.

      You really want to niche-down your dating audience, and not just in terms of gender.

      1. Gender.
      2. Location.
      3. Attraction Types.
      4. Etc.

      It's different to something like IM/ MMO.

      In IM, I can write an e-book or publish a video about SEO or domain flipping or whatever and it will appeal to a broad audience: people who want to make money.

      In dating? You can do that, but it takes a great deal more skill, and even despite skill, you'll be making more work for yourself than is necessary. Your audience? Looking for specifics.

      1. A specific type of person.
      2. Help for a specific type of person.
      3. Specific location.
      4. Upshot: very specific.

      To add to that pile, the majority of dating offers have specific target audiences. A dating site offer, for instance, may pay out $10 but will scrub any leads unless they're from men who are over 35 and from American, UK, Canada, and Australia.

      Upshot: if BA is new to dating, he can certainly take the broad approach, but he/ she will be making unnecessary work.

      The first rule of dating promotion? If you're new - go niche.

      Cheers,

      Tom
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  • Profile picture of the author BabyAffiliate
    Thanks Tom
    So for a beginner, would you say to start with other niches?

    Is the self-help niche is really crowded as they say it is?
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    • Profile picture of the author Tom Addams
      Originally Posted by BabyAffiliate View Post

      Thanks Tom
      So for a beginner, would you say to start with other niches?

      Is the self-help niche is really crowded as they say it is?
      Glad to help, BA.

      Enough Room.

      This is the deal.

      Short answer: yes.

      Longer answer: online dating, in its entirety, is competitive.

      Most people are familiar with the three basic human needs: food, shelter, clothing. Those impact physical well-being. But in psychology, and in terms of a person's emotional well-being, we expand that list to encompass what Maslow called d-needs (or deficiency needs); one of which is belonging and love.

      Without burrowing too deep into psychology, this is the long and short of it: the average person needs companionship.

      Now let's turn to online marketing.

      When you combine a fundamental consumer need with the opportunity, for the marketer, to satisfy that need efficiently and, in turn, receive acceptable levels of reward, then you will always have a situation of competition in the market.

      Is dating competitive? Yes.

      Should that scare you off? Hell no.

      Some marketers actually seek out competitive markets because they understand that competition means the potential for high reward. That won't hold true all the time - if you have a short street with 3 Pizza Huts next to each other, it probably isn't a good idea to open up a fourth in that street - but the sheer size of the dating market (and all related off-shoot markets) means, in my experience, that there is more than enough room for new entrants.

      Going back to your question, then: self-help in dating is crowded, yes, but due to the size of the market and the weak penetration points, there are no barriers to entry for any marketer seeking to run an efficient business.

      You'll rarely find a marketer on a forum like WF who is willing to talk about one of his or her niches (outside the niches they are known, locally, to work in; such as IM/ MMO).

      Reason being, they worry about saturation.

      Point is, the fact that I'm talking so openly about one of my own niches, in public, and have published a book that partly deals with dating promotion, should hopefully assure you that I could care less about new entrants.

      The online dating market is more than big enough for more marketers.

      Those Needs.

      Time for a crash course on how to approach online dating.

      1. Figure out who you want to help.

      2. Figure out what they need.

      As I mentioned above, in reply to Steve's post, you can enter dating and cover the broad market. Should you do that? No. Not if you're new, no. And, as also mentioned, even if you are new, there are easier ways to participate in the market.

      The trick - especially when you're new - is to adopt a narrow focus.

      This is partly to limit your exposure to competition, but it's mostly aimed at removing barriers between what the consumer needs and what you offer to satisfy those needs.

      What do I mean by that?

      Let's say I forget all about narrow focus and, instead, I put together a digital venture that aims to help everyone in the market.

      To achieve that end, I first need to know their needs, right?

      Well, let me give you a handful of those needs (these won't even scratch the surface; I could write for the next 10 hours and not finish the list):

      1. Dates.
      2. Romance.
      3. Love.
      4. Marriage.
      5. One-Night Stands.
      6. Overcoming Shyness.
      7. Better Health.
      8. Better Nutrition.
      9. Talking to Potential Companions.
      10. Getting Out of the Friend Zone.

      If you adopt this approach, you effectively seek to help Joe and Jane Consumer of every category. Your audience, then, amounts to Joe in NYC who wants a one-nighter, Jane in London who wants to overcome shyness, Joe in Manchester who wants a bride, Jane in San Francisco who's 84 and wants a companion.

      Nutshell? You, as the person aiming to satisfy those needs, will find yourself in a situation where, to be a good supplier of solutions, you need to offer solutions across the board. Furthermore - the other side of the coin - the consumers coming to your business (all those different categories of Joe and Jane Consumer) must wade through all of your solutions in order to find (if they exist) the specific solutions that solve their needs.

      Our 84 year-old Jane from SF would arrive at your digital entity (your online magazine, your Facebook Page, your Whatever) and would find herself presented with an overwhelming catalogue of information. Most of that information would be unhelpful to Jane. So we can consider those "walls" that get in the way of Jane solving her need. To solve her need, she would have to wade through all of those walls.

      The kicker? The more walls you put up (of that nature) the less chance you have of Joe or Jane bothering to wade through and find the solutions you offer to give them what they need. And - from your perspective - this translates to a state of inefficiency. You lose money, hand over fist. Only an expert can overcome the issue; which is why I suggest newbies adopt the narrow approach to dating promotion.

      Narrow Focus.

      The absolute easiest and most profitable way for a newbie to enter dating promotion - in my own experience, having been at this for around two decades - is to promote dating services to a narrowly-focused target audience. (Randall was only half-joking, I suspect, with his post.) What this achieves is to remove many of those mentioned walls.

      Two words: dating sites.

      The average Joe and Jane will, at some stage, use some form of dating site in order to satisfy their need for getting dates, romance, marriage, or one-night stands. As a marketer, you can do very well for yourself by being the person who sends them to such services. You need to target the Joe and Janes who are ready to use the services. And you need to promote quality dating services.

      In terms of affiliate promotion, you have 3 options:

      1. PPL (pay per lead). These are free to Joe and Jane. It costs them nothing to register at the dating sites and you can earn anywhere from $1 to $10 or $15 for simply referring free memberships that take all of a few seconds for Joe and Jane to complete.

      2. PPS (pay per signup). Joe and Jane, in this case, are referred to dating sites where they must immediately pay for membership in order to enjoy the services. Affiliate commissions are higher here - anywhere from $25 and over $100.

      3. Rev-Share (percentage commissions). This is the same as option 2 for Joe and Jane, but the affiliate here will earn an ongoing percentage of whatever Joe and Jane spend in terms of dating memberships and renewals.

      That's the easier route.

      Nutshell: if you have an audience pool of 100,000 Joes, all of whom want to date a Jane, your job is to send them to dating services where they can meet their Janes; and, in the process, earn your affiliate commissions. I say this is easier because - primarily - you have the fewest number of walls.

      But before you take this route? Decide - specifically - which categories of Joe or Janes you intend to help.

      1. Is it Joe from NYC who wants to date larger ladies?
      2. How about Jane from Oxford looking for the marrying type?
      3. Or maybe Jane from LA who likes men in their 40s?
      4. Joe from wherever who just wants a nice guy?
      5. Jane from Liverpool who wants to settle down with another Jane?
      6. And so on.

      Most dating promoters keep it simple. And you can do that, too. They tend to target men who are looking for a specific type of woman. That's the norm. (Reason being: it's pretty easy.) You can start that way, too, or you can adopt an even narrower focus and carve out an authority entity in your chosen sub-niche.

      That - in a nutshell, and overall - is the easier route.

      Having said all that, you can certainly specialise in the self-help niches, and even use self-help content (through content marketing) to push not only self-help products but also dating services.

      It's a big market. You can promote the dating sites or the services that help Joe and Jane get what they need beyond those dating services. Whichever route you take, start out nice and simple:

      1. Figure out who you want to help.

      2. Figure out what they need.

      To get yourself earning money sooner than later, figure out which are the good offers to promote, figure out how you'll promote them, and figure out where you'll get the traffic.

      Start small. Grow towards big.

      Cheers,

      Tom
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  • You should target the interracial niche lol.
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  • Profile picture of the author JohnVianny
    Obviously there are more customers between men then women: cause it's easily for a woman to find a soulmate.

    I'm not so sure that in clickbank there are more products for women....BUT....if so...

    WHY don't you build up YOU OWN PRODUCT for your niche and submit to clickbank's marketplace?
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    • Profile picture of the author BabyAffiliate
      I want to do affiliate marketing. Maybe after building a few assets and become an authority in my niche i will go ahead and build a product, but for now i really prefer to do marketing
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      • Profile picture of the author Tom Addams
        Originally Posted by BabyAffiliate View Post

        I want to do affiliate marketing. Maybe after building a few assets and become an authority in my niche i will go ahead and build a product, but for now i really prefer to do marketing
        That's the best route, and the route most of us take (in any niche). Good plan, in other words. The benefits are numerous. One of which - among the biggest - is when it becomes time to run the affiliate program for your products. If you know how to promote in the niche? You can help out your affiliates and you'll know how to setup the program to keep everyone happy.

        Cheers,

        Tom
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  • Profile picture of the author brettb
    I've been in the dating niche for 10 years now. It's a great niche. People go click crazy in this niche and CTR is the highest of any niche I've tried.

    There's definitely opportunities here still. I've not had a lot of new competitors. In fact many have given up. Two of the brilliant ClickBank products I used to promote have disappeared, and badly need replacing!
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    • Profile picture of the author Tom Addams
      Originally Posted by brettb View Post

      I've been in the dating niche for 10 years now. It's a great niche. People go click crazy in this niche and CTR is the highest of any niche I've tried.

      There's definitely opportunities here still. I've not had a lot of new competitors. In fact many have given up. Two of the brilliant ClickBank products I used to promote have disappeared, and badly need replacing!
      Replace them.

      Cheers,

      Tom
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      I Coach: Learn More | My Latest WF Thread: Dead Domains/ Passive Traffic
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