What's in your opinion make user trust the website?

53 replies
I have a website (loan leads). How do I make sure that consumers actually trust it? I do not to want to bother them with surveys. personalmoneyservice.com is my website (not sure if the link goes through).Thank you.
#make #opinion #trust #user #website
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  • Profile picture of the author YourGoToWriter
    You can make your users trust your website by making sure that you respond to their queries. See to it that you maintain regular interaction with your users. Ensure that your product is of high quality and always be honest with your users. Put your customers first before thinking of profit and most importantly, be consistent with your customer service.

    Loren
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    • Profile picture of the author juliarivers
      You are totally right. Interaction with the clients is one of the most important factors and it is our number one priority.
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  • Profile picture of the author expmrb
    Add SSL certificate.
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  • Profile picture of the author kevinfar
    Adding testimonials from people who found success by using your website is also a good one.
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  • Profile picture of the author dave_hermansen
    Testimonials will help, for sure, as will seals from prominent trusted places like the Better Business Bureau. A secure site seal from a known place like Norton goes a long way, as well.

    More than anything, though, the words on your pages are the most important thing. Do you sound like you know what you are talking about or do you just sound like someone trying to sell them something? Do you offer help and guidance? Do you show people what to avoid, scams to watch out for? Do you offer guidance on how people can improve their financial situation and not have to rely on loans? Do you compare different loan services and point out the pluses and minuses of them?
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    • Profile picture of the author juliarivers
      We tried adding testimonials operating the other similar website, but they didn't work as we planned. Some of the customers misunderstood the actual service provided by the website - that is actually to connect the clients with the direct lending institutions. It's written in the disclaimer.
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  • Profile picture of the author PPG19
    There are several things you can do to add credibility to your website.

    1. Your expertise

    2. Consistency

    3. Helpful customer service

    4. Testimonials

    5. Reviews

    6. Badges and Trust Seals

    7. Review by Influencers and the connections you have with them

    8. Case Studies

    9. Press

    10. Awards

    11. Social Media

    12. Branding

    13. A professional looking website/blog
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    • Profile picture of the author upnorth
      Originally Posted by PPG19 View Post

      There are several things you can do to add credibility to your website.

      1. Your expertise

      2. Consistency

      3. Helpful customer service

      4. Testimonials

      5. Reviews

      6. Badges and Trust Seals

      7. Review by Influencers and the connections you have with them

      8. Case Studies

      9. Press

      10. Awards

      11. Social Media

      12. Branding

      13. A professional looking website/blog
      This is all good, and I would add a phone number / address to the list.
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  • Profile picture of the author ramtar
    Several factors:
    • Testimonials.
    • Design.
    • Business Information Clearly Visible.
    • Awards and Certifications.
    • Social Media Presence.
    • Relevant Copy.
    • Clearly Visible FAQ.
    • Detailed Product Information.
    • Reviews.
    • Loading time.
    • Customer Service.
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  • Profile picture of the author Brent Stangel
    Banned
    In a word: "Presentation."

    First impressions are very important with websites. That's why we say people "bounce." They take one look at the site and almost instantly know it's not what they're looking for.

    The same look may lead them to believe it might be what they are looking for. If you hook them with the first glance then you hold them with good, well-presented content.

    If you are just generating leads I wouldn't worry about badges or "certifications." A professional, user-friendly site will be sufficient.

    Brent
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    • Profile picture of the author juliarivers
      That's the point. We try to understand how to keep people on the site longer. Maybe, you can take a look at it and say what you think?
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  • While most of the things the other posters have mentioned are important, the most important one of all is this question: Are you trustworthy?

    No matter how many gizmos or pretty things or testimonials you put up, low life scammers are eventually found out. Don't be one.

    Mark
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  • Here are a few ideas:

    1) Create an email newsletter, have people subscribe, and build a relationship with them

    2) Consider getting Comodo or McAfee trust badges on your site that verify you are actually a real person/company

    3) If you have previous clients, do case studies of them

    4) Have a nice professional looking website
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  • Profile picture of the author JohnVianny
    Firstly add SSL certificate which is a must for this website.

    Secondly, your question regards how to establish a BRAND, which is not limited to website.

    You have to study what Al Ries and Jack Trout have said...in order to win the "battle for your customers' mind"...

    And use it on what is the world now with social media, testimonials, partecipate in forums, etc.

    And of course, email marketing.

    Adding testimonials with the link in the name to their facebooks pushes credibility.
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  • Profile picture of the author shmeeko69
    Without going through the obvious shopping list of things if you're dealing with money and/or loans then, at the very least is should be a secure platform in order to gain trust https...... address
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  • Profile picture of the author Pdomain
    Anything you write on your website, support with full evidence.

    Be honest to what you write in your blog post.

    Be open to hear from what your visitors say about your writing/website/product/particular_section etc.

    Make use of info-graphic.

    Show some creativity in your writing to make yourself apart from the crowd.....

    Responsibly reply to all the comments on your website, even it is negative comment....

    Use your true name if required:
    let people know about you, your hobbies, profession, education
    share your true picture

    At the last, it should look natural......
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    Coming soon!

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  • Profile picture of the author venkat9985
    Use:
    SSL certifications
    Trust badges
    Social proof
    Testimonials
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  • Profile picture of the author seomental
    my number 1# recommendation is that give them value
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  • Profile picture of the author oglipus
    first of all i will suggest you to make content more attractive to users many website owners don't understand the content writing importance and they just write simple paragraph which not attracts customers/ visitors of their website and visitors don't stay on website for long because of this your websites ranking gets down and entrusted
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  • Profile picture of the author Jonathan 2.0
    Originally Posted by juliarivers View Post

    I have a website (loan leads). How do I make sure that consumers actually trust it? I do not to want to bother them with surveys. Personal Money Service is my website (not sure if the link goes through).Thank you.
    If you haven't already ― consider adding a photograph of yourself and an explanation of your Website/Venture. Think of Bob Parsons from GoDaddy.com ... Part of their success was (IMO) because Bob decided to be open and communicate with their Prospects and Customers (etc.)

    Another example would be one of my Hosting providers (1and1.co.uk) When sending their eMails most of them have a "Thank You" from their CEO (or the English equivalent ...)

    I could be wrong however I think maybe People find it comforting to know there's an actual Person(s) behind the Website.

    I don't know whether this advice would apply to your Website/Market ... However I thought I would post it just in case.
    : )
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    • Profile picture of the author OptedIn
      Originally Posted by Jonathan 2.0 View Post

      I could be wrong however I think maybe People find it comforting to know there's an actual Person(s) behind the Website.
      Yes - you could be wrong.

      1, There is usually an actual person behind every website. They're not created out of thin air.

      2. And for the millionth time, how would you know that the person you are led to believe is the owner of the site, is actually the owner of the site? Oh wait, let me answer that for you. You simply can't - ever. No way - no how.

      It's no different than supposed screen shots of income claims. Who actually believes those? Only people stupid enough to part with their money, after viewing them.

      There needs to be a driver's license issued for folks to travel on the information superhighway, and I want to be made aware as to when they are traveling. I want to stay home!
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      • Profile picture of the author Jonathan 2.0
        OptedIn,

        Please consider that what you posted was your
        opinion.

        (And just because you think a certain
        way, that doesn't mean everyone else does.)

        Jonathan
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        • Profile picture of the author OptedIn
          Originally Posted by Jonathan 2.0 View Post

          OptedIn, Please consider that what you posted was your opinion.
          I'm confused. Just what else matters in life but my opinion? Especially when an honest, intelligent person might regard my opinion as indisputable fact. What, of what I posted is not fact? Is there not a person behind every website, up until the day they choose to abandon it and then it just floats around in cyberspace? Really? Maybe in your world. I doubt that many would share your view, unless they are as equally as devoid of common-sense as you usually demonstrate yourself to be. Look at the point you are disputing. How do you think that makes you look to serious-minded individuals? :-)

          (And just because you think a certain way, that doesn't mean everyone else does.)
          Very true, but I can't help anyone with that. All I can do is give people the absolute best information that I can, derived from a long and reasonably successful existence and hope for the best in them taking it to heart once they understand the spirit in which it is presented. How folks perceive it, or what they choose to do with it, is most certainly out of my control. Once I make an honest proffer of the facts, my work here is finished.

          As always, you are sincerely, most welcome.
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by OptedIn View Post

            I'm confused. Just what else matters in life but my opinion? Especially when an honest, intelligent person might regard my opinion as indisputable fact.
            Weird thought. (TBH)

            What, of what I posted is not fact? Is there not a person behind every website, up until the day they choose to abandon it and then it just floats around in cyberspace? Really? Maybe in your world.

            Sure there's a Person behind every Website ... However (IMO) most People will find it comforting to see that fact of that.

            Very true, but I can't help anyone with that. All I can do is give people the absolute best information that I can, derived from a long and reasonably successful existence and hope for the best in them taking it to heart once they understand the spirit in which it is presented. How folks perceive it, or what they choose to do with it, is most certainly out of my control. Once I make an honest proffer of the facts, my work here is finished.
            Well to be fair you share lots of good advice ... It's just that sometimes it's not accurate. (And I mean that in the best possible way.)

            As always, you are sincerely, most welcome.
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            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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            • Profile picture of the author OptedIn
              Originally Posted by Jonathan 2.0 View Post

              Weird thought. (TBH)
              Since the beginning of civilization, thoughts that people couldn't understand have always been deemed weird. 'Weird" is also just an opinion.

              Sure there's a Person behind every Website ... However (IMO) most People will find it comforting to see that fact of that.
              The point was, if you do everything possible to give the impression that there's a person "behind" the website (name - which may or may not be real, picture of a loving family, which may or may not be real, picture of your home and car, again, which may or may not be real), even though have you created the impression that there is a real person "behind" the website, is it not possible that 100% of that information is fraudulent? You can't argue the point, Jonathan, unless you just want to argue for the sake of arguing. I have stated, clear, concise, highly plausible facts. You can choose to disagree with them, but like I said that comes down to nothing more than, "Paging Jonathan - party of one. You're table is ready." Nothing more. You need to pick your battles where you actually can present refutable facts. Here, you can't. I get that it's frustrating. Don't take it so personally. I would have said the same things to anyone that posted such hogwash.


              Well to be fair you share lots of good advice ... It's just that sometimes it's not accurate.
              So - you're saying I share "Lots" good advice - but it's inaccurate. How good can inaccurate advice be??? lol I'll give you a Mulligan on that one should you wish to take another shot.

              (And I mean that in the best possible way.)
              I'm sure of that. :-)

              Frank
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              • Profile picture of the author Jonathan 2.0
                Lol. I'm tired of this Frank: I honetly can't be bothered to respond.
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                • Profile picture of the author OptedIn
                  Originally Posted by Jonathan 2.0 View Post

                  Lol. I'm tired of this Frank: I honetly can't be bothered to respond.
                  Translation" "You're right, Frank. There is truly no way to refute your points in an honest and common sense manner."

                  No problem, Jonathan. :-)
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  • Profile picture of the author romanepo
    Personal Money Service is my website..
    There are lots of effective reply in this post ,all suggestions are more important ,also social establishment is more impotent for financial based website.
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  • Profile picture of the author SKY7869
    you can post the experience of previous customers on your site which will not only attract customers but also make them trust your site...you can ask yous satisfied customers to help you in this.
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  • Provide Reliable service. Request your previous customer to give you feedback.
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  • Profile picture of the author cearionmarie
    Provide a review option. Also try to increase page authority so trust ratings would go up. Moz can help in monitoring your DA.
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  • Profile picture of the author Rory Singh
    As Mark said above..

    If you want to be 'trusted', you must first be trustworthy.

    If you are...

    Everything that you do (and have) will flow through.

    People can feel you miles away.
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  • Profile picture of the author writeaway
    One important trust building element you NEED to use: FRAME the issue the same way as your target audience members would

    In plain English: ask and answer QUESTIONS they would be interested in
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  • Profile picture of the author R0b328
    In my opinion, an SSL certificate will help, but don't ignore the power of putting yourself out there on social media, because in my opinion you can form strong trust before the user ever hits your site & THIS is where the trust begins for what you're trying to do.

    Be real, show that you're a real person, on site testimonials are definitely great as well
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    • Profile picture of the author OptedIn
      Originally Posted by R0b328 View Post

      on site testimonials are definitely great as well
      You can purchase 20 well-written testimonials on Fiverr for $5. I found I had better control and saved money when I wrote them myself. Additionally, the ones I wrote made me look like a genius and gave the impression that I had reached the pinnacle of business integrity.

      Yes, they were that impressive. :-)
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      • Profile picture of the author Jonathan 2.0
        No ― good honest-to-God testimonials are a great "Proof element." Don't shy away from using them just because some People are "jaded" (etc.)
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        • Profile picture of the author OptedIn
          Originally Posted by Jonathan 2.0 View Post

          No ― good honest-to-God testimonials are a great "Proof element." Don't shy away from using them just because some People are "jaded" (etc.)
          There's no "Proof" they are real. You'll never get it, but you'll fight the point, forever.

          How many testimonials are on your site? Can you prove to me that they are real? Even one of them? No - you can't.

          C'mon, Jonathan. Grow up. I'll drop this now as I'm sure that everyone can see the hole in your theory. Like I said - my work here is done. :-)
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          • Profile picture of the author Jonathan 2.0
            Like I said before: Your opinion (and that's only what it is) doesn't apply to everyone.

            Just because you don't like the concept of testimonials doesn't mean other Marketers can't use them successfully.(And many, many of them do.) Fact.
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            "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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            • Profile picture of the author OptedIn
              Originally Posted by Jonathan 2.0 View Post

              Like I said before: Your opinion (and that's only what it is) doesn't apply to everyone.

              Just because you don't like the concept of testimonials doesn't mean other Marketers can't use them successfully.(And many, many of them do.) Fact.
              It's not a matter of liking them, Jonathan. The question is, are they real? Can you believe them? Should you trust them? Should you make a purchase based on them?

              This is easy, Jonathan. Simply say, "Yes, Frank. You are 100% correct. There is absolutely no way to verify that any testimonial on any website is true." That is my only point and it can't be challenged, regardless of how you can't stand the fact.

              I would never tell anyone to NOT use testimonials on their site. I would tell them to take every testimonial on any site they encounter with a grain of salt.

              What's your problem with that? Would you be comfortable telling people to believe every word they read as a testimonial on a website. Really? Not very prudent.

              Now you're just boring me. Good night. :-)
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              • Profile picture of the author Jonathan 2.0
                Originally Posted by OptedIn View Post

                It's not a matter of liking them, Jonathan. The question is, are they real? Can you believe them? Should you trust them? Should you make a purchase based on them?
                Well a great example would be Copywriter Gary Bencivenga's sales page at: MarketingBullets.com Maybe you would believe them, maybe you wont. Personally I think it adds an important (and persuasive ) component to the Webpage.

                To say a Person would make a buying decision just because a single testimonial would be (most of the time) ludicrous . However that doesn't mean they don't add to the persuasiveness of a Website.


                Originally Posted by OptedIn View Post

                Now you're just boring me. Good night. :-)
                Lol. Sweet dreams.
                : )
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                "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
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                • Profile picture of the author OptedIn
                  Originally Posted by Jonathan 2.0 View Post

                  (and persuasive )
                  Precisely. It's more about persuasion than actually building trust. So - you do get it, you just don't see that you get it.

                  To me, testimonials are totally meaningless and totally ignored. That's just me. To each, his own.
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  • Profile picture of the author Billhegiii
    I can tell you've spent some time on your site

    Just a couple of things that caught my attention:

    The "Ebook" link for your opt-in under "Other" on the footer seems a bit odd to me. I would try to find a way to make it carry more value and use an email popup after they have completed the desired action, not just link to it from the footer.

    Fix the button that says "Give me book".

    I also wouldn't use the phrase "Another useless e-book" to push an ebook for your email opt-ins.

    "We care about your financial literacy. We understand that you simply lack the knowledge to put your finance in order. So we decided to create an e-book where you can find methods that do work. Yes, you may be thinking now: "Another useless e-book. Bite me!" You are so wrong. We've only included tips we know 100% work, as we have tried each and every."

    Maybe rewrite your lead-in to the ebook so it doesn't sound condescending. It's basically telling them that they don't have the knowledge to manage their money and implied that they are financially illiterate, when the circumstances that led them to need a loan are unknown.

    Maybe you could follow up with or incorporate a survey asking if they were happy with the loan/service/process with a question asking if the loan they received satisfied their immediate monetary needs. If they answer no, perhaps you could send them to an additional offer/link for a credit card etc... I don't know if that's viable or would violate any terms, just thinking out loud.

    Best of luck
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  • SSL certificate - a must have in 2018

    Modern design - an outdated website makes me question if I'm currently in an abandoned building

    Contact info - made public and not just some mysterious submit form that leads to who-knows-where. Otherwise I question why they're hiding behind anonymity

    Links to social accounts that are active and engaged - it holds you accountable to the public
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  • Profile picture of the author steemseo
    suggestions:

    1. increase web speed
    2. start a blog and write about why your product is beneficial
    3. start email marketing and send regular updates
    4. start a webinar
    that's all is enough for you.
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  • Profile picture of the author thesslstoreindia
    Banned
    look a few top aspects of trust that a business needs to portray to gain loyalty from customers:
    Honesty - Customers need to be sure that the business will tell the truth about what a product can do, providing complete information on the product, and also be truthful in what the company can do.

    Follow-through - Once a company states all they will do for a customer, it then needs to complete everything promised.

    Ethical - Basically, customers need to know that a business will treat a customer fairly and lawfully.

    Cares about customers - A company needs to show customers that it wants to provide the best service and product possible; a customer wants to feel that a business honestly cares about them as a human being, not just as a consumer.

    Security - Online purchases are a huge barrier for customers to overcome; they have to feel completely safe before making a purchase on the web.

    Quality products - A company's products need to meet the customer's expectations as provided by the descriptions on the site; otherwise, the trust is completely destroyed.

    Legitimacy - Plain and simple, a consumer has to believe that a company is "real," or no trust can be established.

    It's obvious by looking at these trust factors above that maintaining trust beyond that first purchase is up to the company.
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  • Profile picture of the author gumshoe24
    SSL
    Testimonials
    Clean layout (I think you do a good job of this)
    Partnerships displayed on page if possible
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    • Profile picture of the author OptedIn
      Originally Posted by gumshoe24 View Post

      SSL
      Testimonials
      Clean layout (I think you do a good job of this)
      Partnerships displayed on page if possible
      Yeah, there's nothing that builds confidence faster than a 'clean layout.'

      You can't make this stuff up!
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  • Profile picture of the author hdpossoftware
    Here are the few things which you need for your website to get trust from users

    *Testimonials
    *Design
    *Information or Business Information (only show them what you have do not lie to them)
    *Case Studies


    And many more things you must keep in mind to get trust from user.
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  • Profile picture of the author Sam Perry
    Building the trust with your clients is important, especially through the website in your industry as it's the matter of their hard-earned money. Most of the tips are covered in the above comments. However, would like to add a couple of tips to the list:
    1. Regular Blog Posts:

    I can see you have 'Write for us' section for the articles. Make sure you come up with new articles and maintain consistency in posting them on your website. Make it visible on your menu or on the home page section. When the users who are looking for financial services land on your website, they have different questions in their mind. They would trust someone who has the answers to their questions. Thus, identifying their pain areas and educating the user through blogs is a good way to build trust.

    2. Ask existing clients for reviews:

    Asking your existing clients for reviews will help build trust with website visitors as well as existing clients. Existing clients can refer a potential customer who is looking for services similar to yours.

    Hope this will help. Thank you!
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  • Profile picture of the author Sioh Boon Yap
    Well in order to make people trust you, I suggest testimonials is still one of the best way to attract people. Let more people talk good about you and naturally it builds up their confidence in you.
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