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What's in your opinion make user trust the website?

by juliarivers
81 replies
I have a website (loan leads). How do I make sure that consumers actually trust it? I do not to want to bother them with surveys. personalmoneyservice.com is my website (not sure if the link goes through).Thank you.
#make #opinion #trust #user #website
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  • Profile picture of the author YourGoToWriter
    You can make your users trust your website by making sure that you respond to their queries. See to it that you maintain regular interaction with your users. Ensure that your product is of high quality and always be honest with your users. Put your customers first before thinking of profit and most importantly, be consistent with your customer service.

    Loren
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    • Profile picture of the author juliarivers
      You are totally right. Interaction with the clients is one of the most important factors and it is our number one priority.
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  • Profile picture of the author expmrb
    Add SSL certificate.
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    • Profile picture of the author Pablo Velazco
      1 year later replay, but...

      Add a good SSL certificate. One that shows a lot of information in the green URL bar (avoid the basic ones).
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  • Profile picture of the author kevinfar
    Adding testimonials from people who found success by using your website is also a good one.
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  • Profile picture of the author dave_hermansen
    Testimonials will help, for sure, as will seals from prominent trusted places like the Better Business Bureau. A secure site seal from a known place like Norton goes a long way, as well.

    More than anything, though, the words on your pages are the most important thing. Do you sound like you know what you are talking about or do you just sound like someone trying to sell them something? Do you offer help and guidance? Do you show people what to avoid, scams to watch out for? Do you offer guidance on how people can improve their financial situation and not have to rely on loans? Do you compare different loan services and point out the pluses and minuses of them?
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    • Profile picture of the author juliarivers
      We tried adding testimonials operating the other similar website, but they didn't work as we planned. Some of the customers misunderstood the actual service provided by the website - that is actually to connect the clients with the direct lending institutions. It's written in the disclaimer.
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  • Profile picture of the author PPG19
    There are several things you can do to add credibility to your website.

    1. Your expertise

    2. Consistency

    3. Helpful customer service

    4. Testimonials

    5. Reviews

    6. Badges and Trust Seals

    7. Review by Influencers and the connections you have with them

    8. Case Studies

    9. Press

    10. Awards

    11. Social Media

    12. Branding

    13. A professional looking website/blog
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    • Profile picture of the author upnorth
      Originally Posted by PPG19 View Post

      There are several things you can do to add credibility to your website.

      1. Your expertise

      2. Consistency

      3. Helpful customer service

      4. Testimonials

      5. Reviews

      6. Badges and Trust Seals

      7. Review by Influencers and the connections you have with them

      8. Case Studies

      9. Press

      10. Awards

      11. Social Media

      12. Branding

      13. A professional looking website/blog
      This is all good, and I would add a phone number / address to the list.
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  • Profile picture of the author ramtar
    Several factors:
    • Testimonials.
    • Design.
    • Business Information Clearly Visible.
    • Awards and Certifications.
    • Social Media Presence.
    • Relevant Copy.
    • Clearly Visible FAQ.
    • Detailed Product Information.
    • Reviews.
    • Loading time.
    • Customer Service.
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  • Profile picture of the author Brent Stangel
    In a word: "Presentation."

    First impressions are very important with websites. That's why we say people "bounce." They take one look at the site and almost instantly know it's not what they're looking for.

    The same look may lead them to believe it might be what they are looking for. If you hook them with the first glance then you hold them with good, well-presented content.

    If you are just generating leads I wouldn't worry about badges or "certifications." A professional, user-friendly site will be sufficient.

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    • Profile picture of the author juliarivers
      That's the point. We try to understand how to keep people on the site longer. Maybe, you can take a look at it and say what you think?
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  • Profile picture of the author Mark Singletary
    While most of the things the other posters have mentioned are important, the most important one of all is this question: Are you trustworthy?

    No matter how many gizmos or pretty things or testimonials you put up, low life scammers are eventually found out. Don't be one.

    Mark
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  • Profile picture of the author Randall Magwood
    Here are a few ideas:

    1) Create an email newsletter, have people subscribe, and build a relationship with them

    2) Consider getting Comodo or McAfee trust badges on your site that verify you are actually a real person/company

    3) If you have previous clients, do case studies of them

    4) Have a nice professional looking website
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  • Profile picture of the author JohnVianny
    Firstly add SSL certificate which is a must for this website.

    Secondly, your question regards how to establish a BRAND, which is not limited to website.

    You have to study what Al Ries and Jack Trout have said...in order to win the "battle for your customers' mind"...

    And use it on what is the world now with social media, testimonials, partecipate in forums, etc.

    And of course, email marketing.

    Adding testimonials with the link in the name to their facebooks pushes credibility.
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  • Profile picture of the author shmeeko69
    Without going through the obvious shopping list of things if you're dealing with money and/or loans then, at the very least is should be a secure platform in order to gain trust https...... address
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  • Profile picture of the author Pdomain
    Anything you write on your website, support with full evidence.

    Be honest to what you write in your blog post.

    Be open to hear from what your visitors say about your writing/website/product/particular_section etc.

    Make use of info-graphic.

    Show some creativity in your writing to make yourself apart from the crowd.....

    Responsibly reply to all the comments on your website, even it is negative comment....

    Use your true name if required:
    let people know about you, your hobbies, profession, education
    share your true picture

    At the last, it should look natural......
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  • Profile picture of the author venkat9985
    Use:
    SSL certifications
    Trust badges
    Social proof
    Testimonials
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  • Profile picture of the author tyronne78
    Here are 39 ways to make your website seem more credible and trustworthy:

    https://conversionxl.com/blog/websit...klist-factors/
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  • Profile picture of the author seomental
    my number 1# recommendation is that give them value
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  • Profile picture of the author oglipus
    first of all i will suggest you to make content more attractive to users many website owners don't understand the content writing importance and they just write simple paragraph which not attracts customers/ visitors of their website and visitors don't stay on website for long because of this your websites ranking gets down and entrusted
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  • Profile picture of the author Jonathan 2.0
    Originally Posted by juliarivers View Post

    I have a website (loan leads). How do I make sure that consumers actually trust it? I do not to want to bother them with surveys. Personal Money Service is my website (not sure if the link goes through).Thank you.
    If you haven't already ― consider adding a photograph of yourself and an explanation of your Website/Venture. Think of Bob Parsons from GoDaddy.com ... Part of their success was (IMO) because Bob decided to be open and communicate with their Prospects and Customers (etc.)

    Another example would be one of my Hosting providers (1and1.co.uk) When sending their eMails most of them have a "Thank You" from their CEO (or the English equivalent ...)

    I could be wrong however I think maybe People find it comforting to know there's an actual Person(s) behind the Website.

    I don't know whether this advice would apply to your Website/Market ... However I thought I would post it just in case.
    : )
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    • Profile picture of the author OptedIn
      Originally Posted by Jonathan 2.0 View Post

      I could be wrong however I think maybe People find it comforting to know there's an actual Person(s) behind the Website.
      Yes - you could be wrong.

      1, There is usually an actual person behind every website. They're not created out of thin air.

      2. And for the millionth time, how would you know that the person you are led to believe is the owner of the site, is actually the owner of the site? Oh wait, let me answer that for you. You simply can't - ever. No way - no how.

      It's no different than supposed screen shots of income claims. Who actually believes those? Only people stupid enough to part with their money, after viewing them.

      There needs to be a driver's license issued for folks to travel on the information superhighway, and I want to be made aware as to when they are traveling. I want to stay home!
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      • Profile picture of the author Jonathan 2.0
        OptedIn,

        Please consider that what you posted was your
        opinion.

        (And just because you think a certain
        way, that doesn't mean everyone else does.)

        Jonathan
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        • Profile picture of the author OptedIn
          Originally Posted by Jonathan 2.0 View Post

          OptedIn, Please consider that what you posted was your opinion.
          I'm confused. Just what else matters in life but my opinion? Especially when an honest, intelligent person might regard my opinion as indisputable fact. What, of what I posted is not fact? Is there not a person behind every website, up until the day they choose to abandon it and then it just floats around in cyberspace? Really? Maybe in your world. I doubt that many would share your view, unless they are as equally as devoid of common-sense as you usually demonstrate yourself to be. Look at the point you are disputing. How do you think that makes you look to serious-minded individuals? :-)

          (And just because you think a certain way, that doesn't mean everyone else does.)
          Very true, but I can't help anyone with that. All I can do is give people the absolute best information that I can, derived from a long and reasonably successful existence and hope for the best in them taking it to heart once they understand the spirit in which it is presented. How folks perceive it, or what they choose to do with it, is most certainly out of my control. Once I make an honest proffer of the facts, my work here is finished.

          As always, you are sincerely, most welcome.
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          • Profile picture of the author Jonathan 2.0
            Originally Posted by OptedIn View Post

            I'm confused. Just what else matters in life but my opinion? Especially when an honest, intelligent person might regard my opinion as indisputable fact.
            Weird thought. (TBH)

            What, of what I posted is not fact? Is there not a person behind every website, up until the day they choose to abandon it and then it just floats around in cyberspace? Really? Maybe in your world.

            Sure there's a Person behind every Website ... However (IMO) most People will find it comforting to see that fact of that.

            Very true, but I can't help anyone with that. All I can do is give people the absolute best information that I can, derived from a long and reasonably successful existence and hope for the best in them taking it to heart once they understand the spirit in which it is presented. How folks perceive it, or what they choose to do with it, is most certainly out of my control. Once I make an honest proffer of the facts, my work here is finished.
            Well to be fair you share lots of good advice ... It's just that sometimes it's not accurate. (And I mean that in the best possible way.)

            As always, you are sincerely, most welcome.
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            • Profile picture of the author OptedIn
              Originally Posted by Jonathan 2.0 View Post

              Weird thought. (TBH)
              Since the beginning of civilization, thoughts that people couldn't understand have always been deemed weird. 'Weird" is also just an opinion.

              Sure there's a Person behind every Website ... However (IMO) most People will find it comforting to see that fact of that.
              The point was, if you do everything possible to give the impression that there's a person "behind" the website (name - which may or may not be real, picture of a loving family, which may or may not be real, picture of your home and car, again, which may or may not be real), even though have you created the impression that there is a real person "behind" the website, is it not possible that 100% of that information is fraudulent? You can't argue the point, Jonathan, unless you just want to argue for the sake of arguing. I have stated, clear, concise, highly plausible facts. You can choose to disagree with them, but like I said that comes down to nothing more than, "Paging Jonathan - party of one. You're table is ready." Nothing more. You need to pick your battles where you actually can present refutable facts. Here, you can't. I get that it's frustrating. Don't take it so personally. I would have said the same things to anyone that posted such hogwash.


              Well to be fair you share lots of good advice ... It's just that sometimes it's not accurate.
              So - you're saying I share "Lots" good advice - but it's inaccurate. How good can inaccurate advice be??? lol I'll give you a Mulligan on that one should you wish to take another shot.

              (And I mean that in the best possible way.)
              I'm sure of that. :-)

              Frank
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              • Profile picture of the author Jonathan 2.0
                Lol. I'm tired of this Frank: I honetly can't be bothered to respond.
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                • Profile picture of the author OptedIn
                  Originally Posted by Jonathan 2.0 View Post

                  Lol. I'm tired of this Frank: I honetly can't be bothered to respond.
                  Translation" "You're right, Frank. There is truly no way to refute your points in an honest and common sense manner."

                  No problem, Jonathan. :-)
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                  "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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    • Profile picture of the author ehlee
      Originally Posted by Jonathan 2.0 View Post

      If you haven't already ― consider adding a photograph of yourself and an explanation of your Website/Venture. Think of Bob Parsons from GoDaddy.com ... Part of their success was (IMO) because Bob decided to be open and communicate with their Prospects and Customers (etc.)

      Another example would be one of my Hosting providers (1and1.co.uk) When sending their eMails most of them have a "Thank You" from their CEO (or the English equivalent ...)

      I could be wrong however I think maybe People find it comforting to know there's an actual Person(s) behind the Website.

      I don't know whether this advice would apply to your Website/Market ... However I thought I would post it just in case.
      : )
      How about the adult vertical? With CPA offers, I have no idea who's on the other side of the screen.
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      • Profile picture of the author OptedIn
        Originally Posted by ehlee View Post

        How about the adult vertical? With CPA offers, I have no idea who's on the other side of the screen.
        You're quoting someone that actually believes that if you put your picture on your website, everyone will believe that's actually a picture of you. Just like testimonials are real and the name you use is actually yours and the pictures of, 'the team' are real people. lol

        Now, take it from there.
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  • Profile picture of the author romanepo
    Personal Money Service is my website..
    There are lots of effective reply in this post ,all suggestions are more important ,also social establishment is more impotent for financial based website.
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  • Profile picture of the author SKY7869
    you can post the experience of previous customers on your site which will not only attract customers but also make them trust your site...you can ask yous satisfied customers to help you in this.
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  • Profile picture of the author Soft IT Security
    Provide Reliable service. Request your previous customer to give you feedback.
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  • Profile picture of the author cearionmarie
    Provide a review option. Also try to increase page authority so trust ratings would go up. Moz can help in monitoring your DA.
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  • Profile picture of the author Rory Singh
    As Mark said above..

    If you want to be 'trusted', you must first be trustworthy.

    If you are...

    Everything that you do (and have) will flow through.

    People can feel you miles away.
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    Successful Marketing comes down to a 'process'. Are you going through the full process? Have you even started?

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  • Profile picture of the author writeaway
    One important trust building element you NEED to use: FRAME the issue the same way as your target audience members would

    In plain English: ask and answer QUESTIONS they would be interested in
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  • Profile picture of the author R0b328
    In my opinion, an SSL certificate will help, but don't ignore the power of putting yourself out there on social media, because in my opinion you can form strong trust before the user ever hits your site & THIS is where the trust begins for what you're trying to do.

    Be real, show that you're a real person, on site testimonials are definitely great as well
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    • Profile picture of the author OptedIn
      Originally Posted by R0b328 View Post

      on site testimonials are definitely great as well
      You can purchase 20 well-written testimonials on Fiverr for $5. I found I had better control and saved money when I wrote them myself. Additionally, the ones I wrote made me look like a genius and gave the impression that I had reached the pinnacle of business integrity.

      Yes, they were that impressive. :-)
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      • Profile picture of the author Jonathan 2.0
        No ― good honest-to-God testimonials are a great "Proof element." Don't shy away from using them just because some People are "jaded" (etc.)
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        • Profile picture of the author OptedIn
          Originally Posted by Jonathan 2.0 View Post

          No ― good honest-to-God testimonials are a great "Proof element." Don't shy away from using them just because some People are "jaded" (etc.)
          There's no "Proof" they are real. You'll never get it, but you'll fight the point, forever.

          How many testimonials are on your site? Can you prove to me that they are real? Even one of them? No - you can't.

          C'mon, Jonathan. Grow up. I'll drop this now as I'm sure that everyone can see the hole in your theory. Like I said - my work here is done. :-)
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          • Profile picture of the author Jonathan 2.0
            Like I said before: Your opinion (and that's only what it is) doesn't apply to everyone.

            Just because you don't like the concept of testimonials doesn't mean other Marketers can't use them successfully.(And many, many of them do.) Fact.
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            • Profile picture of the author OptedIn
              Originally Posted by Jonathan 2.0 View Post

              Like I said before: Your opinion (and that's only what it is) doesn't apply to everyone.

              Just because you don't like the concept of testimonials doesn't mean other Marketers can't use them successfully.(And many, many of them do.) Fact.
              It's not a matter of liking them, Jonathan. The question is, are they real? Can you believe them? Should you trust them? Should you make a purchase based on them?

              This is easy, Jonathan. Simply say, "Yes, Frank. You are 100% correct. There is absolutely no way to verify that any testimonial on any website is true." That is my only point and it can't be challenged, regardless of how you can't stand the fact.

              I would never tell anyone to NOT use testimonials on their site. I would tell them to take every testimonial on any site they encounter with a grain of salt.

              What's your problem with that? Would you be comfortable telling people to believe every word they read as a testimonial on a website. Really? Not very prudent.

              Now you're just boring me. Good night. :-)
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              • Profile picture of the author Jonathan 2.0
                Originally Posted by OptedIn View Post

                It's not a matter of liking them, Jonathan. The question is, are they real? Can you believe them? Should you trust them? Should you make a purchase based on them?
                Well a great example would be Copywriter Gary Bencivenga's sales page at: MarketingBullets.com Maybe you would believe them, maybe you wont. Personally I think it adds an important (and persuasive ) component to the Webpage.

                To say a Person would make a buying decision just because a single testimonial would be (most of the time) ludicrous . However that doesn't mean they don't add to the persuasiveness of a Website.


                Originally Posted by OptedIn View Post

                Now you're just boring me. Good night. :-)
                Lol. Sweet dreams.
                : )
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                • Profile picture of the author OptedIn
                  Originally Posted by Jonathan 2.0 View Post

                  (and persuasive )
                  Precisely. It's more about persuasion than actually building trust. So - you do get it, you just don't see that you get it.

                  To me, testimonials are totally meaningless and totally ignored. That's just me. To each, his own.
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  • Profile picture of the author Billhegiii
    I can tell you've spent some time on your site

    Just a couple of things that caught my attention:

    The "Ebook" link for your opt-in under "Other" on the footer seems a bit odd to me. I would try to find a way to make it carry more value and use an email popup after they have completed the desired action, not just link to it from the footer.

    Fix the button that says "Give me book".

    I also wouldn't use the phrase "Another useless e-book" to push an ebook for your email opt-ins.

    "We care about your financial literacy. We understand that you simply lack the knowledge to put your finance in order. So we decided to create an e-book where you can find methods that do work. Yes, you may be thinking now: "Another useless e-book. Bite me!" You are so wrong. We've only included tips we know 100% work, as we have tried each and every."

    Maybe rewrite your lead-in to the ebook so it doesn't sound condescending. It's basically telling them that they don't have the knowledge to manage their money and implied that they are financially illiterate, when the circumstances that led them to need a loan are unknown.

    Maybe you could follow up with or incorporate a survey asking if they were happy with the loan/service/process with a question asking if the loan they received satisfied their immediate monetary needs. If they answer no, perhaps you could send them to an additional offer/link for a credit card etc... I don't know if that's viable or would violate any terms, just thinking out loud.

    Best of luck
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  • Profile picture of the author nowservingpixels
    SSL certificate - a must have in 2018

    Modern design - an outdated website makes me question if I'm currently in an abandoned building

    Contact info - made public and not just some mysterious submit form that leads to who-knows-where. Otherwise I question why they're hiding behind anonymity

    Links to social accounts that are active and engaged - it holds you accountable to the public
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  • Profile picture of the author steemseo
    suggestions:

    1. increase web speed
    2. start a blog and write about why your product is beneficial
    3. start email marketing and send regular updates
    4. start a webinar
    that's all is enough for you.
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    Tushar - https://www.steemseo.com
    how to get traffic to your website fast
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  • Profile picture of the author thesslstoreindia
    Banned
    look a few top aspects of trust that a business needs to portray to gain loyalty from customers:
    Honesty - Customers need to be sure that the business will tell the truth about what a product can do, providing complete information on the product, and also be truthful in what the company can do.

    Follow-through - Once a company states all they will do for a customer, it then needs to complete everything promised.

    Ethical - Basically, customers need to know that a business will treat a customer fairly and lawfully.

    Cares about customers - A company needs to show customers that it wants to provide the best service and product possible; a customer wants to feel that a business honestly cares about them as a human being, not just as a consumer.

    Security - Online purchases are a huge barrier for customers to overcome; they have to feel completely safe before making a purchase on the web.

    Quality products - A company's products need to meet the customer's expectations as provided by the descriptions on the site; otherwise, the trust is completely destroyed.

    Legitimacy - Plain and simple, a consumer has to believe that a company is "real," or no trust can be established.

    It's obvious by looking at these trust factors above that maintaining trust beyond that first purchase is up to the company.
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  • Profile picture of the author gumshoe24
    SSL
    Testimonials
    Clean layout (I think you do a good job of this)
    Partnerships displayed on page if possible
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    • Profile picture of the author OptedIn
      Originally Posted by gumshoe24 View Post

      SSL
      Testimonials
      Clean layout (I think you do a good job of this)
      Partnerships displayed on page if possible
      Yeah, there's nothing that builds confidence faster than a 'clean layout.'

      You can't make this stuff up!
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author hdpossoftware
    Here are the few things which you need for your website to get trust from users

    *Testimonials
    *Design
    *Information or Business Information (only show them what you have do not lie to them)
    *Case Studies


    And many more things you must keep in mind to get trust from user.
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  • Profile picture of the author Sam Perry
    Building the trust with your clients is important, especially through the website in your industry as it's the matter of their hard-earned money. Most of the tips are covered in the above comments. However, would like to add a couple of tips to the list:
    1. Regular Blog Posts:

    I can see you have 'Write for us' section for the articles. Make sure you come up with new articles and maintain consistency in posting them on your website. Make it visible on your menu or on the home page section. When the users who are looking for financial services land on your website, they have different questions in their mind. They would trust someone who has the answers to their questions. Thus, identifying their pain areas and educating the user through blogs is a good way to build trust.

    2. Ask existing clients for reviews:

    Asking your existing clients for reviews will help build trust with website visitors as well as existing clients. Existing clients can refer a potential customer who is looking for services similar to yours.

    Hope this will help. Thank you!
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  • Profile picture of the author Sioh Boon Yap
    Well in order to make people trust you, I suggest testimonials is still one of the best way to attract people. Let more people talk good about you and naturally it builds up their confidence in you.
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    • Profile picture of the author OptedIn
      Originally Posted by Sioh Boon Yap View Post

      Well in order to make people trust you, I suggest testimonials is still one of the best way to attract people. Let more people talk good about you and naturally it builds up their confidence in you.
      Unfortunately, anyone can write and display their own testimonials. They are virtually worthless. Do you believe them when you read them? Really? Why would you???
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      • Profile picture of the author offmarketinvestor
        Originally Posted by OptedIn View Post

        Unfortunately, anyone can write and display their own testimonials. They are virtually worthless. Do you believe them when you read them? Really? Why would you???
        I am amazed people say use testimonials....they can be made up. Put a picture with them.

        But like you say, most people don't even read them anymore.
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  • Profile picture of the author BottledWater
    Hey all,

    Great points - i'm taking notes.

    Tailoring your website's copy to it's specific geo helps. For example, if you are foreign, working with a US affiliate on US leads, be sure to have your copy reviewed for grammatical errors - it makes all the difference.

    I have colleagues who have phenomenal websites, but the copy doesn't translate as well.

    Just ask around.

    Cheers.
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  • Profile picture of the author Johnny12345
    Re: What's in your opinion make user trust the website?
    That's simple. You just need to do THREE things:

    1) Use proof elements such as a sample, demonstration, data, or testimonials.

    2) Demonstrate your expertise and credibility by telling your story, listing your education, or explaining your experience.

    3) Don't say or do anything to destroy the trust you create. If you try to pressure your prospect into buying, it will raise a red flag in their mind. If you say something that can be determined to be a lie... game over. You lose.

    That'll get you started.

    John
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    => Need a Persuasive Sales Letter? Click Here...
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    • Profile picture of the author OptedIn
      Originally Posted by Johnny12345 View Post

      If you say something that can be determined to be a lie... game over. You lose.
      You mean like those testimonials and "your story?" lol
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      • Profile picture of the author Johnny12345
        Originally Posted by OptedIn View Post

        You mean like those testimonials and "your story?" lol
        Sorry, I don't know what you mean by that.

        I meant by telling the story of your journey to becoming an expert... and overcoming the problem you're going to help them solve. In short, your Hero's Journey.

        John
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        • Profile picture of the author OptedIn
          Originally Posted by Johnny12345 View Post

          Sorry, I don't know what you mean by that.

          I meant by telling the story of your journey to becoming an expert... and overcoming the problem you're going to help them solve. In short, your Hero's Journey.

          John
          I'm simply stating a well-know fact. The Internet has made everyone extremely skeptical of everything they read. I ignore testimonials and people I have queried on this laugh and tell me they do the same - virtually always.

          Your 'story' is looked upon as nothing but a sales pitch, and honestly, if I ever came across anyone that I was contemplating doing business with, and they referred to their story as their, "Hero's Journey," I'd be gone so fast it would make their head spin.

          Color me jaded, but in my world, that's just pretentious nonsense. Hey, but that's just me. I'm sure it has allure for some people and that's why marketers resort to doing it. Different strokes, right?

          Cheers.
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          • Profile picture of the author Johnny12345
            Originally Posted by OptedIn View Post

            ... in my world, that's just pretentious nonsense.
            You're certainly entitled to your opinion. But, story-based copy is a staple of the copywriting world.

            That said, I dislike fabricated stories. Because, as Ernest Hemingway said, "The truth has a certain ring to it."

            So, maybe we're really talking about how stories are used and implemented. Some copywriters are far more skilled at using them than others.

            John
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            • Profile picture of the author OptedIn
              Originally Posted by Johnny12345 View Post

              You're certainly entitled to your opinion. But, story-based copy is a staple of the copywriting world.
              True. All I'm saying is the level of honesty can never be gauged and more often than not a story is viewed with a high dose of skepticism. Additionally, I can't get past referring to anything I would ever write about myself as my, "Hero's Journey." That's simply too much - even for me - and I'm not blessed with gobs of humility.

              That said, I dislike fabricated stories. Because, as Ernest Hemingway said, "The truth has a certain ring to it."
              Back to the main point. How would you ever ascertain what is fabricated? I guess that your model goes off of the better the copywriter, the more believable the story, so the more factual it must be. That's just silly. The truth has a certain ring to it, but a bell going off can mean different things to different people. That said - I like to think I can smell BS, a mile away. Of course, I could be 100% wrong. That's why I find it much safer to believe almost nothing of what I read and only half of what I see. Too much of that can be faked, also.

              So, maybe we're really talking about how stories are used and implemented. Some copywriters are far more skilled at using them than others.
              Right. But it seems you are giving props and credence to those that can produce fraudulent copy, just because they are very skilled at doing so. While they certainly can write truthful copy, if the goal is to sway or sell, then part of their skill is the art of manipulation, oftentimes using the shading of the truth, or outright lies as part of their modus operandi.

              Look at any weight-loss product sales letter. Skilled, but generally total fabrication. Right?

              Cheers.
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              • Profile picture of the author Johnny12345
                Originally Posted by OptedIn View Post

                ... I can't get past referring to anything I would ever write about myself as my, "Hero's Journey." That's simply too much...

                The term "Hero's Journey" is from Joseph Campbell. Copywriters use it as a story structure. It's not a phrase typically USED in ad copy. It's jargon used in the copywriting world.

                Skilled copywriters understand that people are skeptical. That's why they don't use stories that are materially false or misleading. Contrary to your beliefs, the best copywriters are NOT professional liars. Our job is to put products and services in their best possible light.

                Furthermore, if you were a copywriter, you would understand that things such as fake testimonials are against FTC rules. That's why professional copywriters don't use fake testimonials. The FTC is sort of like a sleeping bear. It's best not to do anything that might attract its attention.

                Again, if you were a copywriter, I wouldn't have to explain most of these points. That said, I'm sure many of my colleagues in the copywriting section of this forum would be fascinated by your copywriting "insights."

                John
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                • Profile picture of the author OptedIn
                  Originally Posted by Johnny12345 View Post

                  The term "Hero's Journey" is from Joseph Campbell. Copywriters use it as a story structure. It's not a phrase typically USED in ad copy. It's jargon used in the copywriting world.
                  How profound!

                  Skilled copywriters understand that people are skeptical.
                  So do hacks.

                  That's why they don't use stories that are materially false or misleading.
                  Puh-lease! If you want to speak for yourself, fine. I know many copywriters. None of them are paragons of honesty and virtue.

                  Contrary to your beliefs, the best copywriters are NOT professional liars. Our job is to put products and services in their best possible light.
                  Which, oftentimes requires lying. It's not easy to sell a shit sandwich, but sometimes, that's the job at hand. But I'm guessing you'd never take that job, regardless of what it paid. :-)

                  Furthermore, if you were a copywriter,
                  We're all copywriters, at one level or another. I write all of my own ads, sales copy, video scripts, articles - you name it. Now, I don't bill myself as a copywriter because I do realize that you 'professionals' consider it a very exclusive club and you wouldn't allow any rabble like myself to desecrate your inner sanctum. lol

                  you would understand that things such as fake testimonials are against FTC rules.
                  First, you would understand that there is very little in life or business that you can teach me.and then you might understand that we are talking about customer testimonials of websites. You know, like - "Steve and his team built me a great site, on time and under budget." They are outright fakes more often than not - and anyone with a lick of common-sense, knows that.

                  That's why professional copywriters don't use fake testimonials. The FTC is sort of like a sleeping bear. It's best not to do anything that might attract its attention.
                  And, yet - most people bend the rules as much as possible and if they get caught, they tidy things up.

                  Again, if you were a copywriter, I wouldn't have to explain most of these points. That said, I'm sure many of my colleagues in the copywriting section of this forum would be fascinated by your copywriting "insights."
                  Most everyone on this forum, regardless of their avocation or occupation are fascinated by and incredulous of, most of my insights,

                  Are you new, here, or you just haven't been paying attention???

                  Thanks for spending time away from your 'colleagues,' and lowering yourself to engage with the hoi polloi. I hope you didn't get anything on 'ya. :-)

                  Good night.
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            • Profile picture of the author Frank Donovan
              Originally Posted by Johnny12345 View Post

              That said, I dislike fabricated stories. Because, as Ernest Hemingway said, "The truth has a certain ring to it."
              That's an attributed quote with no back-up source that I've been able to find.

              But in your defence, it does have a certain ring to it.
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              • Profile picture of the author OptedIn
                Originally Posted by Frank Donovan View Post

                That's an attributed quote with no back-up source that I've been able to find.
                Actually, I thought that was Groucho Marx.
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              • Profile picture of the author Johnny12345
                Originally Posted by Frank Donovan View Post

                That's an attributed quote with no back-up source that I've been able to find.
                I might be wrong. Check with OptedIn -- maybe Bob Dylan said it.

                John
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                • Profile picture of the author OptedIn
                  Originally Posted by Johnny12345 View Post

                  I might be wrong. Check with OptedIn -- maybe Bob Dylan said it.

                  John
                  No. I'm well-versed on Dylan's offerings. :-)
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  • Profile picture of the author nikhilsonu44
    To make your website look trustworthy you need do this following thing:-

    1) Insert some trust badges icons to your website.
    2) Enable Customer support asap
    3) Video testimonials help you in getting higher conversions.
    4) Increase engagement on Social Media Pages
    5) Write blogs on benefits of your service
    6) Update your site regularly with latest news feed

    You will get more ideas when you look at websites which are related to your site.

    Hope this will help you.

    Thanks
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    • Profile picture of the author OptedIn
      Originally Posted by nikhilsonu44 View Post

      T1) Insert some trust badges icons to your website.
      Seriously? C'mon!
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  • Profile picture of the author ryanbiddulph
    Keep creating helpful content and keep building strong connections Julia. That 1-2 punch of service fosters trust.
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    If you want to become a full time blogger you can buy my eBook here
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  • Profile picture of the author DURABLEOILCOM
    You need to get an SSL Certificate, add a Better Business Bureau Badge, Add Security and Privacy Protection Badges to let customers know their information is protected.
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    Ready to Be The Bo$$!?!

    Start Your Own Business Today!
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    • Profile picture of the author OptedIn
      Originally Posted by DURABLEOILCOM View Post

      You need to get an SSL Certificate, add a Better Business Bureau Badge,
      After actually paying the fee to join the BBB, right? Yes - I know sites that display the logo and are not members in good standing. Many buy a membership for one year and use the logo, forever. Now, there's a company you can trust. One more way to give the illusion of trustworthiness, while you are deceiving people. If you see a BBB logo and are thinking of doing business with that company, do your due diligence and call to verify that they are actually a member in good standing. You may be in for a surprise.

      Add Security and Privacy Protection Badges to let customers know their information is protected.
      You're kidding, right? Anyone can put any badge on their site proclaiming any service or level of security. They mean nothing. Absolutely, nothing.

      Always ask for proof. Don't be surprised when your query is ignored. Many businesses pray on the gullibility and laziness of the consumer. As well they should. Most are gullible and lazy. Sad, but true. lol
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  • Profile picture of the author zeeshan786
    5 Steps to Making Sure Your Users Trust Your Website
    1 - Design Quality
    2 - Only Use High-Quality Content
    3 - Highlight Business Relationships
    4 - Make Sure Customers Trust the Technical Aspects
    5 - Remove Anonymity
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  • Profile picture of the author offmarketinvestor
    Puh-lease! If you want to speak for yourself, fine. I know many copywriters. None of them are paragons of honesty and virtue.
    I agree. I used copywriters in the past and thought the copy they produced was cringe worthy. Painful for me to read. I dumped it and went with my own writing.

    End of the day do everything you can. Trust is built on reputation and it takes time.

    Some people will never buy/trust you....no matter what.
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  • Profile picture of the author prachigoyal
    First of all, make it easy for the customer to search your site and be careful with the ad content that displays on your website. One more important thing is that display your client reviews so that people can know deeply about your services and work history.
    Thanks!
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  • Profile picture of the author Jamell
    Deliver value and engage with your audience .
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  • Profile picture of the author free1
    Banned
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    • Profile picture of the author OptedIn
      Originally Posted by free1 View Post

      Website design and business branding is the first step of your business success and it should be unique beauty along with your business relvent point
      of view but people charge too much $ for this work.....even after higher price they still deliver unprofessional quality websites and branding right ?
      now you're thinking that higher price websites are perfect right ? so i 'll just say no dude you're not fully right sometime you should
      check Fiverr marketplace from where you can get very awesome and charming logo=branding and websites development in very less rates.

      Get in touch and get awesome web and logo and complete branding for your business today.
      Reported as SPAM!
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