So in my endeavors to create digital assets in the SMART way, I keep getting the feeling that the overwhelming amount of information (which is mostly being copied from blog to blog and from you tube video to the next) only strengthen the lack of focus. If such distractions (that sometimes appear to be great because I actually find pearls of wisdom) happen in such an early stage, it bound to happen in later stages, or in the next projects that I will need to research about. So I think that maybe I need a basic system, like a business plan with permanent fundamentals that are not likely to change and that exist in any business, so I could then add different strategies to the plan according to the project I will build.
What I mean by fundamentals (each section is no more than a page, preferably):
Audience Demographic & Psychology
I just dont want to beat a dead horse here. I dont want to waste my time building a plan, if thats a waste of time. Maybe a very basic research (keywords, trend, competitors, products etc) its all thats is needed and then jump straight to the water?
Would love to hear your thoughts on it.