Do you focus your entire campaign around the Back end offer?

That is one way. A longer range strategy is to wrap your first campaign around lifetime value of your buyer.

What happens after you make the back end sale? Then what?

How much is the buyer worth over the course of your marketing a given product?

Backends are where you can and probably will make more money, but lifetime value of a customer is where you build your business.

GordonJ

PS. Google lifetime value formulas to find one which may suit your goals.

Start here: https://en.wikipedia.org/wiki/Customer_lifetime_value

I suppose it's part of your Business Model. If you can make a good profit/income without promoting a "Back end" offer ... Then go for it.

However if that "Back end" offer means investing more in PPC (etc.) -- with seeing a return ― then do that.

It needs a coherence between the giveaway, the front end offers and the back end.

Most of the mistakes in funnel is made by givin something as front end and giveaway that simply do not match with the items sold after, and this cause confusion or give the sensation of merely selling purpose.

You are doing a kind of work of art: all the factors have to be syncronized

I would say your entire funnel should be of great importance. But, the back-end offers is where you will make the most money. Upsells and Downsells.

What I like to do is have a very low priced front end and even sometimes have something for Free - and then have higher priced upsells in the back end. If you notice, a lot of marketers and services make most of their money with Upgrades.

Hope this helps!


Keep up the good work!

Multiple backend sales. That's where all the money is in the business. But more than just "products". Think bigger. Ex:

- Seminars
- High end consulting
- Catalogs & Recurring Newsletters
- Continuity programs
- High end backend products

Building for the long term is the strategy I prefer. I think if you focus on delivering high quality products on the frontend then customers will naturally be curious about what you have to offer on the backend. Just think of the backend as accessories for a front end product. Would you...

• Purchase fries and soda with a burger? Yep
• Purchase controllers and videos games for a gaming system? Yep
• Purchase a case and a selfie stick for your smartphone? Yep for the first part... hell no for the second one.

It's probably the best way for your future bank balance, but I personally
don't like upselling.

I'm the type who like WYSIWYG marketing. Probably why I'm not making
the figures I should be

I focus on the 'front end offer'. This is the one that has to convert with your traffic.

But I do have higher backend products that get bought.

Yes you need backend products especially if you decide to use paid traffic.

But still my traffic is geared towards the front end offer since that's the one that people will first meet.

Think of your entire process as a funnel where you 1) Work backward from the back-end products/services and 2) Directly market the front-end so your leads work through your funnel and you convert higher on the entire funnel growing your overall customer acquisition effectiveness improving your return on investment to acquire those leads/customers in the first place.

J

Deshawn,

Since this is your first campaign, I would suggest that you spend a little time thinking about your business aspirations in the long term. Obviously, since you're asking about back end products, you are already leaning in that direction.

Much of how you set up and structure your full business will depend upon your niche and the way you decide to position your business products and/or services. Some niches are more difficult for backend sales - there are fewer options available.

Personally, I don't think there is anything wrong with a beginner releasing a first product without a back end offer if your purpose is to gather subscribers, introduce yourself to your prospects, and let them experience your product quality and customer care while you're continuing to build your audience, learn about marketing, and work on future product offerings. More power to you!

The very best,

Steve

I have always focused on what I offer on the front end personally. I know you will get a wide range of opinions and experiences, but that is what's worked for me and I'll probably continue doing that along with "slowly" incorporating more backend upsells etc.

One thing I am going to start incorporating as well is email harvesting, just to view the order page. I know everyone around here will say that's a no brainer, but Its something I have honestly never done. The money is definitely in the list, and I am trying to collect more emails these days than simply from people who actually pay.