Where should I put my opt-in box??

by kevkos 16 replies
Can anyone help me here?

I recently moved my opt-in box closer to the top of my page, and my subscriber rate PLUMMETED! My site is Triathlon Training and Swimming Workouts for Beginners. What am I doing wrong? Should I move it further down the page? If so, how far down?

Thanks!
Kevin
#main internet marketing discussion forum #box #optin #put
Avatar of Unregistered
  • Profile picture of the author NMP
    Hi Kevin

    Top right is the best place. I think your form is placed
    right. But I do think your video is what take your signup
    rate down. Try move down the video.

    Daniel
    {{ DiscussionBoard.errors[113870].message }}
    • Profile picture of the author Frank Bruno
      Actually I see a different issue on that page. I would never stick an opt in box on the sales page.

      By doing that you're confusing the reader. Do you want them to opt in? or do you want them to buy?

      I would have one or the other. Maybe you were previously running at opt in box lower on your page, But I would surmise that if you took that box off your sales page that there would be less distraction for the reader and increase your sales.

      I would consider Using the opt in box for specific squeeze page.

      Frank Bruno
      {{ DiscussionBoard.errors[113879].message }}
      • Profile picture of the author Kate Anderson
        Originally Posted by Frank Bruno View Post

        Actually I see a different issue on that page. I would never stick an opt in box on the sales page.

        By doing that you're confusing the reader. Do you want them to opt in? or do you want them to buy?
        Preferably both.

        I've used opt-in boxes on sales pages effectively many times so I'm not sure that's the issue, although it could be. I personally think it is more likely a result of how you have the video file so close to the opt-in form. It's very easy to overlook. You should showcase it so that it's wider and runs the width of your page, and perhaps (if motivating them to subscribe is your primary objective), repeat the opt-in form further down the page in case you get a lot of skimmers.

        (I would also enlarge the headline a bit as well and perhaps consider taking out the side testimonials and placing them throughout the copy, in widened individual tables).

        Good luck with your site!
        {{ DiscussionBoard.errors[113890].message }}
        • Profile picture of the author kevkos
          Originally Posted by Kate Anderson View Post

          Preferably both.

          I've used opt-in boxes on sales pages effectively many times so I'm not sure that's the issue, although it could be. I personally think it is more likely a result of how you have the video file so close to the opt-in form. It's very easy to overlook. You should showcase it so that it's wider and runs the width of your page, and perhaps (if motivating them to subscribe is your primary objective), repeat the opt-in form further down the page in case you get a lot of skimmers.

          (I would also enlarge the headline a bit as well and perhaps consider taking out the side testimonials and placing them throughout the copy, in widened individual tables).

          Good luck with your site!
          Good stuff, thanks for the advice Kate!
          {{ DiscussionBoard.errors[113957].message }}
          • Profile picture of the author Chri5123
            I would put it furthur down the page and have the sales copy "leading " the customer into the opt in box.

            For instance you could ask a question and then put the opt in box afterward giving the answer to the question in a free report.

            Hope this helps!
            {{ DiscussionBoard.errors[113990].message }}
      • Profile picture of the author kevkos
        Originally Posted by Frank Bruno View Post

        Actually I see a different issue on that page. I would never stick an opt in box on the sales page.

        By doing that you're confusing the reader. Do you want them to opt in? or do you want them to buy?

        I would have one or the other. Maybe you were previously running at opt in box lower on your page, But I would surmise that if you took that box off your sales page that there would be less distraction for the reader and increase your sales.

        I would consider Using the opt in box for specific squeeze page.

        Frank Bruno
        Thanks Frank, since this page is both my home page and my sales page for my dvd, are you saying I should instead have a home page that is simply a squeeze page to get newsletter signups?
        {{ DiscussionBoard.errors[113937].message }}
        • Profile picture of the author Frank Bruno
          Originally Posted by kevkos View Post

          Thanks Frank, since this page is both my home page and my sales page for my dvd, are you saying I should instead have a home page that is simply a squeeze page to get newsletter signups?

          What I'm suggesting is to separate the two. There's several ways you can do this technically.

          Example: You can put your sales letter on index-1.html and use the root domain for your squeeze page.

          Then have leads redirected to your sales page after the squeeze page.

          If you're going to have a newsletter opt in form combined with the sales page it's better to have it on a content site like a blog, or portal.

          If you're running just a sales page it's best not to have the opt in form on that page because again you need the readers complete attention and it's just another distraction and actually a confusion for them.

          Frank Bruno
          {{ DiscussionBoard.errors[114002].message }}
    • Profile picture of the author Neil Morgan
      Hello Kevin

      It sounds like you're conducting a real-time split test without trying!

      I visted your page and put myself in the place of a visitor who doesn't know you or your offering.

      So I landed on the home page and I thought "right, what's this all about?".

      And I immediately saw your bright yellow opt-in box. It's the first thing you notice because your heading is very small.

      But I thought, "well, I'm not going to subscribe yet because I don't know what this is all about" and I started scrolling down the page.

      I may or may not come back to the box, depending on whether you grabbed my interest.

      So maybe that outlines the problem.

      I've had great results with a lightbox opt-in form that appears on my site when the visitor has been on the site for a time I can set (for example, 30 seconds). That gives my visitors time to find out a little about what the site is about, and they're better able to decide if they want to subscribe as soon as the opt-in box appears.

      I hope that helps somewhat.

      Cheers,

      Neil
      Signature

      Easy email marketing automation without moving your lists.

      {{ DiscussionBoard.errors[113882].message }}
      • Profile picture of the author Neil Morgan
        I use a variation on Frank's theme, as taught by Ken Evoy.

        Yes, every page should have a MWR (Most Wanted Response). For example, in the case of a sales page, your MWR is that they click the 'buy now' button and order.

        But what if they don't do that? What's your plan B?

        Well, if you've managed to get them to opt-in, you can still contact them even if they don't buy.

        To do this well, your opt-in has to be secondary to the linear sales process, which takes me back nicely to my previous post in this thread. Something like a lightbox or a popup that doesn't interrupt the sales flow fits the bill nicely.

        Cheers,

        Neil
        Signature

        Easy email marketing automation without moving your lists.

        {{ DiscussionBoard.errors[113889].message }}
      • Profile picture of the author Frank Bruno
        Originally Posted by Neil Morgan View Post

        Hello Kevin

        It sounds like you're conducting a real-time split test without trying!

        I visted your page and put myself in the place of a visitor who doesn't know you or your offering.

        So I landed on the home page and I thought "right, what's this all about?".

        And I immediately saw your bright yellow opt-in box. It's the first thing you notice because your heading is very small.

        But I thought, "well, I'm not going to subscribe yet because I don't know what this is all about" and I started scrolling down the page.

        I may or may not come back to the box, depending on whether you grabbed my interest.

        So maybe that outlines the problem.

        I've had great results with a lightbox opt-in form that appears on my site when the visitor has been on the site for a time I can set (for example, 30 seconds). That gives my visitors time to find out a little about what the site is about, and they're better able to decide if they want to subscribe as soon as the opt-in box appears.

        I hope that helps somewhat.

        Cheers,

        Neil

        This is exactly why he needs a squeeze page for an opt in box and the sales page to sell.

        Frank Bruno
        {{ DiscussionBoard.errors[113896].message }}
        • Profile picture of the author Frank Bruno
          Seems like the overall advice that you're getting here is that you need to tweak your page to get your optin.
          That's all fine and dandy if that's all you want to get.

          But since it's on a sales page it makes no sense to tweak the page just for the opt in.

          The sales page to do just that, sell.

          If you want to tweak the opt in structure for the highest conversion, that's cool but do it on a squeeze page works specifically made for that.

          Again by doing both, you're confusing the reader.


          Frank Bruno
          {{ DiscussionBoard.errors[113904].message }}
          • Profile picture of the author Neil Morgan
            A squeeze page before loads of free info/download etc ... yep, certainly.

            A squeeze page before a sales page ... is not something I would do personally, for various reasons.

            Well Kevin, there's a couple of scenarios for you to test.

            If you do, I'd be interested to know how you get on.

            Good luck,

            Neil
            Signature

            Easy email marketing automation without moving your lists.

            {{ DiscussionBoard.errors[113930].message }}
      • Profile picture of the author kevkos
        Originally Posted by Neil Morgan View Post

        Hello Kevin

        It sounds like you're conducting a real-time split test without trying!

        I visted your page and put myself in the place of a visitor who doesn't know you or your offering.

        So I landed on the home page and I thought "right, what's this all about?".

        And I immediately saw your bright yellow opt-in box. It's the first thing you notice because your heading is very small.

        But I thought, "well, I'm not going to subscribe yet because I don't know what this is all about" and I started scrolling down the page.

        I may or may not come back to the box, depending on whether you grabbed my interest.

        So maybe that outlines the problem.

        I've had great results with a lightbox opt-in form that appears on my site when the visitor has been on the site for a time I can set (for example, 30 seconds). That gives my visitors time to find out a little about what the site is about, and they're better able to decide if they want to subscribe as soon as the opt-in box appears.

        I hope that helps somewhat.

        Cheers,

        Neil
        Neil,

        Great advice, thanks!

        Kevin
        {{ DiscussionBoard.errors[113949].message }}
  • Profile picture of the author rockgold
    I agree with Frank. You shouldn't have the capture page on a sales page.
    Every successful site I've seen has to lead you in and make you want more info by requiring a email address from the prospect first. Good luck and
    I would have the capture box near the bottom.

    Rocky McDaniel

    Rocky's Wealth Formula
    {{ DiscussionBoard.errors[113928].message }}
  • Profile picture of the author Floyd Fisher
    Originally Posted by kevkos View Post

    Can anyone help me here?

    I recently moved my opt-in box closer to the top of my page, and my subscriber rate PLUMMETED! My site is Triathlon Training and Swimming Workouts for Beginners. What am I doing wrong? Should I move it further down the page? If so, how far down?

    Thanks!
    Kevin
    Well, if your subscriber rate plummeted, maybe you should put it back where it was and see if it goes back to normal?

    -Floyd
    {{ DiscussionBoard.errors[114017].message }}
    • Profile picture of the author Frank Bruno
      Originally Posted by Floyd Fisher View Post

      Well, if your subscriber rate plummeted, maybe you should put it back where it was and see if it goes back to normal?

      -Floyd
      That's a very good point Floyd and I was going to post the exact same thing. lol

      But I thought possibly I can provide a little bit more insight into the situation, but yeah if it ain't broke don't fix it.

      Frank Bruno
      {{ DiscussionBoard.errors[114024].message }}
Avatar of Unregistered

Trending Topics