For example just a few days ago I was trying to find information on how to build a following using certain social media platforms. I found all sorts of free information just using certain search tags. One of my favorites is the extension filetype:pdf search in Google. I got all sorts of information free.
Then I came up on some websites selling information on this and the prices ranges from a few dollars to well over a hundred. I'm wondering what could be in those products that would warrant that price. It's the same when it comes to a lot of information a user might want.
My question is if you have a problem or want to learn something, what would it take for you to pull the trigger on spending money for it versus getting free information?
Some people want to be entertained by the sales letter.
Some people want an exciting headline that makes them stir.
Some want guarantees of results with little risk and little effort involved.
Others want a seller who they know has a good reputation.
I want feedback so I can use it moving forward so I can have a better understanding. Getting people to purchase info products these days is tough with so much free stuff being available. Thanks.