Would it be better to create something small (a simple guide, a video course) and sell it for 30-40 bucks to tread waters
Enter arena with the bang and create multi-lesson, comprehensive training on a subject. Price it in the range of $200-500?
There is not shortage of content and useful knowledge. I fear that small guide wouldn't do the justice to fraction of knowledge I'd like to sell.
I do not have a list (not my own), which brings me to: I don't mind paying for advertising and using various marketing avenues to promote my high ticket product.
I understand that 200-500 dollar training course is not the most expensive training in my industry. But guys that charge 2000-5000 per training have made name for themselves.
Start small, test the market; probe interests; tailor product to market's needs, then create something big.
Start big; deliver great product and enter arena with shit-load-of-value.