SMG Online Personal Training App Not Selling Does My Product Suck? Be Honest Please

I've taken a look at the app already on the trainerize site and that is not really where the issue is.

One off my clients for several years is in the surgical weight loss business and there are some insights I can share with you in regards to getting people to take action or more importantly finding an audience that is ready to take action.

Your website obviously targets a male audience.

From experience there are a few triggers that spur men onto getting fit and losing weight.

The young single brigade are pretty much image conscious and there are many who aspire to body build but they are not really your audience at least not with the images you portray on your site.

The overweight group that wants to lose weight can be broken down into segments that you could target through messaging and sales page design.

You can have different sales or landing pages for different segments and you should consider developing focused pages to go after segments that may be interested in your app.

I suspect that many of the ideal targets for you really want more than just an app to help them lose weight and build muscle.

I suspect many want emotional support.

Many want psychological support.

Given you might be targeting overweight men you should consider the triggers that cause someone to go out and start losing weight.

From my experience working with the surgical side of weight loss I know the triggers tend to be around a few key areas.

A diagnosis of early onset of diabetes or some other co-morbid condition.

An inability to father children due to hormonal imbalance cause by excessive weight or liver issues.

Recent separation where partner has found a better specimen.

There are many other triggers that surround the circumstances for each overweight man.

With women there are some similarities but it is easier to present a case to women than it is to men and in the surgical field it was always far more skewed towards females making decisions to take radical steps to lose weight.

As for your situation I would test some different messaging and build some specific pages to target the key triggers you think your ideal prospects have.

You might like to test a higher ticket solution where you offer more support and counselling, coaching via Skype for example.

You could test whether people want more support.

From my experience we involved psychologists and dieticians to support prospects and clients both pre and post surgery.

The steps before someone makes the decision to lose weight via surgery is to try the different diets and weight loss options including exercise and other means.

Most of those solutions are temporary and leave out the "support" part which is kind of where the app sits.

You want to sell something that has recurring income but doesn't really have recurring effort on your part.

You might like to test whether people want the support side which is where the personal trainer comes in in the gym.

You need to be the mental support and maybe get numbers of people you can support as a group so you can minimise your input but still deliver better results for a person who needs help.

I'd try to get people to talk to you possibly via a live chat or helpline type scenario and see what their specific issues are.

I know it takes more work but you can always have a more expensive package and you can always downsell the app on it's own for people who think they don't need the full support.

What I'm suggesting is more work but if you are committed to helping people and using your qualifications it is something prospects may expect and may happily reward you for.

Don't underestimate the power of a social group. I guess that is how the group training environment works for personal trainers but you can use that social power in an online sense if you can hold some regular weekly, fortnightly, monthly interactions via either facebook live or any webinar platform or via some group forum.

I know there aren't the numbers there to do that right away but that is why you will need to put in some more personal effort and personal contact to the early adopters of your new program.

Once you have established some group of users they can help each other with some of the support required.

You might like to try some physical events where you invite people to come along and start their weight loss journey. this becomes easier as you go along because you will have supporters who have achieved some success and they often want to give back.

With my client they run monthly live events and also broadcast live. They usually get one male and one female who has had success to come and take to the group and have them answer questions. This drives conversions on the night but it does require effort to organise and run on a consistent basis.

Once you have built up a group it becomes easier to justify the expense and the time to maintain things.

Hope that gives you a little bit more to think about.

Don't think there is one easy solution because there really isn't.

It requires some solid work but if you test as you go I'm sure you will find some success amongst the failures.

It is not about the app. It is about the results the prospect wants to achieve and the journey you will support them on to get there.

Best regards,

Ozi