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Facebook Ad Fatigue

by Nicholas Hardie
12 replies
Hey guys,

I'm currently running an ad campaign for my business and has become fatigued in just a couple of days. My targeting is local, so my potential reach is limited.

So far I've reached 2,600 people out of a potential 72,000, but I don't know how to reach more people in the audience that I have chosen. I'm not sure what the problem is. My daily budget is less than £5. Is this too small? Or does the problem lie in the ad, itself and I just need to keep split testing?

Is there any way of running more successful ads, without changing the targeting. Haven't had a lot of experience doing this, so some help would be much appreciated.

Many Thanks.
#facebook #fatigue
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  • Profile picture of the author YourGoToWriter
    Sorry to be the bringer of bad news, but now isn't a good time to invest in Facebook. It's going crazy.

    You might opt to invest in placing your ads somewhere else at the moment. I hope this would be resolved the soonest because I am not happy with my loss because of FB ads.

    Phoebe
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    • Profile picture of the author pauloadaoag
      Administrator
      What makes you say that Facebook right now is crazy?
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    • Profile picture of the author viesal
      Originally Posted by YourGoToWriter View Post

      Sorry to be the bringer of bad news, but now isn't a good time to invest in Facebook. It's going crazy.

      You might opt to invest in placing your ads somewhere else at the moment. I hope this would be resolved the soonest because I am not happy with my loss because of FB ads.

      Phoebe
      I agree with the above quote, Facebook is changing how they show ads especially on there news feed so it will be a lot harder to reach your audience.I have seen this affect myself when I have been running Facebook ads compared to last year.
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  • Profile picture of the author dave_hermansen
    You'll know if your daily budget is too low if it is being maxed out every day. Chances are, that's the case if you have only reached 3.6% of your target market. Then again, I suppose it is possible that only 3.6% of that potential market has signed into Facebook while your ads were running.
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    • Profile picture of the author Nicholas Hardie
      Thank you for your reply, dave.

      The first case that you said could be correct. Typically, my ads run throughout most of the day, and at times where fb is most active.

      My frequency is at 2.28, but I would prefer that the ad is exposed to more people who have not seen it before. The analytics show that there has been some engagement, so would it be best to scale up the ads that were most successful?

      Thanks again
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      • Profile picture of the author dave_hermansen
        Sure the time of day has an impact - especially if you have targeted a certain region and they are in the same time zone. Otherwise, if your ads are running worldwide, there is no such thing as only during the daytime.

        More important, not everybody signs into Facebook every day. There may be 72,000 people in any given group but maybe only 20% of them come to Facebook more than twice a month.
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  • Profile picture of the author Toby Rice
    What objective did you set? If your frequency is 2.28 you probably have it set for engagement or traffic. If you start a new campaign and use 'reach' as the objective you will reach more people but they will probably only see the ad once, which it sounds like is what you want.

    You can also edit your ad and go to the 'budget and schedule' section and look at 'Optimisation for ad delivery'. For most objectives, you can choose whether you want to reach the maximum number of people or reach people multiple times.
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    • Profile picture of the author Nicholas Hardie
      Thanks for your reply, Toby. The objective was set for traffic, and the ad itself was a discount offer. It's still hard to tell where the problem is.
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      • Profile picture of the author Toby Rice
        If the objective is Traffic, then by default Facebook will show it to the same people as many times as possible to generate clicks to your URL.

        If you run a campaign with the objective 'reach', Facebook will focus on showing it to as many people as possible, instead of showing it to the same people again and again. This isn't necessarily better though if those people don't actually click on the ad.

        In your case, you probably need to spend more. Although your potential reach might be 72,000, you would have to be the highest bidder out of all advertisers targetting that group to reach all 72,000 people. The most I've ever reached is about half the potential audience and it's often much less than that.
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        • Profile picture of the author Nicholas Hardie
          Thanks mate, I appreciate the help. Ideally, it would be great to have the best of both worlds: an ad that reaches lots of people but is exposed to them multiple times as well. is it possible to have an objective that does that?
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  • Profile picture of the author Princess Balestra
    Deal with FaceBook is ... it is a people place.

    Hang out there, you wanna post shit 'bout your frickin' cat or dumb successes you maxed out on while global pre-apocalypse reigned.

    Most ads I see srsly f*ck on that vibe.

    You gonna pitch there, gotta understand the casyool vibe or ur f*ckoed.

    Easy smoochie.

    Mwah mwah mwah.

    Baby turtles packin' srsly ROFL eyeballs.

    'Gainst this backdrop, anythin' smellsa hardcore BIZ gonna be swamped by feelsy timesinksy DRIVEL.

    Question you gotta ask is ... where can I obtain me a FRICKIN' EXPERT in feelsy timesinksy drivel gonna invade the place like sum Ruskie gamechanger?
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Jeffrey Joson
    if you already so sure about the quality of the ads then i will suggest to change the optimization delivery to daily unique reach
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