I was watching one of Michael Meaney training video where he explains an interesting strategy. So besides having a lead magnet you can drive traffic to a relevant articles and then do remarketing to the readers with the magnet.
Now my question is, where and how does this article fit into my funnel?
Does this mean I need to have a full-fledged blog so that it looks like a credible source, or can I create a blog with just one article and use it in my funnel? If this is possible then I presume you need to spend some time on the branding of the blog and make it relevant to the niche?