Strictly Curating vs. Mostly Own Content

by Hersh
26 replies
Hello Warriors,

Do you think it's possible to make money with a website that just curates videos, infographics, gifs, slides, and images by embedding?

Or,

Is it better to create a site whereby you are the 'expert' and most of the content is originally yours?

I ask because I see sites like Viralnova (which everyone knows was created by one guy who sold it for $100 million), BroBible, BoredPanda, etc which are all worth quite a bit of money. While at the same time, there are tons of sites where people are laboring by creating their own content and aren't even close to the mentioned curated sites.

Thanks
#content #curating #strictly
Avatar of Unregistered
  • Profile picture of the author pheonix44
    It depends on what you're going to do in order to create more value for the content you would curate. How are you going to present it? How are you going to set it up so that people get more from it versus going where the content is originally? Other than convenience what value are you going to bring? Answer these questions and this will help you understand which choice is better for you.
    {{ DiscussionBoard.errors[11318234].message }}
    • Profile picture of the author FreedomBlogger
      Originally Posted by pheonix44 View Post

      It depends on what you're going to do in order to create more value for the content you would curate. How are you going to present it? How are you going to set it up so that people get more from it versus going where the content is originally? Other than convenience what value are you going to bring? Answer these questions and this will help you understand which choice is better for you.

      This answer has great points!

      You could definitely grow a website with curated content but it is about curating the content in a unique way. You have to present it in such unique way, even though it is content that other websites are also sharing, you need to separate yourself from these other sites to stand out and win over them.

      Also, you should not only curate content, but also Mix It Up!

      You can do something like 70% curated content and 30% original content. Just as an example.

      It is all about how you can present this content and what uniqueness you can bring to the table. The next part of this process would be the massive promotion you would have to put in to get the ball rolling, don't forget about this important part!

      Hope this helps!
      Signature
      At the beginning, I thought making money online with a blog was super super hard. Not anymore. Learn the art of making money online blogging - step by step - HERE.
      {{ DiscussionBoard.errors[11318978].message }}
  • Profile picture of the author kgibest2
    It might depend on how you market it. If you apply the rule of 20% time in content production and 80% time in promoting your content, I think you will be successful whether its your own content or curated. Most people think that putting out original content without putting in marketing efforts will automatically bring them traffic.
    You rightly mentioned the curated sites that have made it big while other sites with original content are still struggling.
    Whichever way, look for a means to take your content to the people and don't wait for them to come especially if it's curated content
    {{ DiscussionBoard.errors[11318240].message }}
    • Profile picture of the author Hersh
      I agree with you kgibest2. What you're saying makes sense.

      It seems that almost everything online is the same rehashed content. It makes sense that marketing might be the key here.
      {{ DiscussionBoard.errors[11318262].message }}
  • Profile picture of the author Hersh
    Good point phoenix44,

    I guess convenience and a connection of ideas and concepts to create a new perspective.
    {{ DiscussionBoard.errors[11318258].message }}
  • Profile picture of the author SiteNameSales
    There's no rule against trying both as long as you give credit to the creator of the curated content. You might get an idea of what works best, but the art of SEO is an elusive skill. There are SEO professionals, of course, but what works on Google isn't necessarily a criterion for Yahoo and Bing and the parameters all have subtle shifts. If you are thinking of a Wordpress site then Yoast is a good plugin to help you along but, again, not all winds blow in the same direction.
    {{ DiscussionBoard.errors[11318695].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by Hersh View Post

    Hello Warriors,

    Do you think it's possible to make money with a website that just curates videos, infographics, gifs, slides, and images by embedding?

    Or,

    Is it better to create a site whereby you are the 'expert' and most of the content is originally yours?

    I ask because I see sites like Viralnova (which everyone knows was created by one guy who sold it for $100 million), BroBible, BoredPanda, etc which are all worth quite a bit of money. While at the same time, there are tons of sites where people are laboring by creating their own content and aren't even close to the mentioned curated sites.

    Thanks
    Honestly, focus on your own content. This will be much more valuable in the long run.
    {{ DiscussionBoard.errors[11318717].message }}
  • Profile picture of the author falco80
    Content Curation and Content Creation are very different approaches to generating content for a website.

    But they both work, if well done.

    I think you just answered you own question when you note the 100 million business over a content curation site. Could you get that price easily over your own content?
    {{ DiscussionBoard.errors[11318727].message }}
  • Profile picture of the author extrememan
    It depends. If you have a strong social media following you could send all your content there and you won't need to really on search engine traffic. But if it's your goal to rank content in the search engines... Yes, you would need original content.
    {{ DiscussionBoard.errors[11318801].message }}
  • Profile picture of the author Steve B
    Curated content and original content both have their positives and negatives. How you implement them will make a big difference ... and as others have said ... there's nothing stopping you from using both types of content.

    ViralNova and the other wildly successful sites you mentioned are very much exceptions to the rule. There are thousands of these sites that make very little and die almost anonymously without a ripple in the market place. Don't count on being able to do as well on your first venture.

    Personally, I agree with ChrisBa. I think original well-written and focused content that you own is more valuable than repeating what others have said and own. There is so much potential to re-purpose original content in many, many, profitable ways.

    One of the keys, of course, is your own ability to write compelling copy. If you don't write well, or can't hire out your writing to a great writer, then neither of these approaches is a great fit for your skill set.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11318849].message }}
  • Profile picture of the author Hersh
    Always great insight Steve!
    {{ DiscussionBoard.errors[11318886].message }}
  • Profile picture of the author Eduard Stinga
    Both work, it's just "different" systems.

    BoredPanda, LadBible, etc. - obviously are user-generated / curated and wouldn't work otherwise, if they were to make their own videos.

    Gary Vee, Grant Cardone, Tai Lopez - they do all their original content and release it all the time.

    It's just figuring out what it is you want to do. There's also nothing stopping you from doing both at the same time.
    Signature
    Make Professional Videos In Minutes! - Use code WF1234VIDEO50 for $50 OFF!
    {{ DiscussionBoard.errors[11318891].message }}
  • Profile picture of the author dave_hermansen
    It comes down to one thing ... traffic. If you have a way of driving traffic that is not dependent upon search engines, curated content could work as well or maybe even better than trying to create your own content. There are tons of very big websites that subsist entirely on curated content (drudgereport.com comes immediately to mind).

    That said, if you want to be ranked well in search engines (for anything but your own domain name), the only way to really do it is with your own content. In fact, Google's John Mueller very recently stated that if content is not unique and valuable, it may not be indexed at all by Google.
    Signature
    FREE ONLINE COURSE- Learn How to Dropship the Right Way!
    My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
    {{ DiscussionBoard.errors[11318908].message }}
    • Profile picture of the author Hersh
      Dave, I agree. I don't think that a curated site has any chance with search engine traffic.

      With that said, I think that the essence of a curated site lends itself to social sharing due to the fact that the material isn't necessarily original.

      Also, considering the fact that video and visual content is going to overtake text soon, especially on mobile, visual curated content is more prone to being shared on Instagram, Twitter, etc...
      {{ DiscussionBoard.errors[11318933].message }}
      • Profile picture of the author dave_hermansen
        I have no problem with any of that. Like I said at the beginning, it all comes down to traffic. If you can generate it through social, emails - whatever - and you don't need the search engines to feed you visitors, a curated site of the top stuff online for any given niche can be an excellent idea.
        Signature
        FREE ONLINE COURSE- Learn How to Dropship the Right Way!
        My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
        {{ DiscussionBoard.errors[11318934].message }}
  • Profile picture of the author brettb
    Yes curated content is OK. I'm currently building a forum with about 40% my stuff, 60% curated from other sources. I think it will work just great.
    Signature
    Need LSI Keywords? Try the Niche Laboratory keyword tool (affiliates info page here).

    {{ DiscussionBoard.errors[11318940].message }}
  • Profile picture of the author BryrDe
    Yes, it's possible to make money running a website that are mostly curated videos, infographics, GIFs, slides, etc. However, you need to make sure that it has enough traffic and it has audience (real audience). Because no matter how good looking your site is, it's useless if no one is visiting. Just a friendly reminder though, please make sure you put the original link as a courtesy to the content creator.
    {{ DiscussionBoard.errors[11318986].message }}
    • Profile picture of the author Hersh
      Good point. Courtesy crediting is important.

      Actually, I have already received over 100 emails from YouTube channel owners to embed their videos. I've heard of people getting sued for copyright infringement.
      {{ DiscussionBoard.errors[11319017].message }}
  • Profile picture of the author Randall Magwood
    Originally Posted by Hersh View Post

    Is it better to create a site whereby you are the 'expert' and most of the content is originally yours?
    Yes.

    What are you going to do if the other site is down, or goes out of business, and your revenue now stops? You dont own the site, and that's problem #1.

    It's like having an affair with a married woman. What will you do when she breaks it off from you and all the adult endeavors & seeing her stops? Most would say, "Well, just go find another woman (un-married) to be with."

    Exactly. So do the same thing here.

    Write YOUR OWN content and create different forms of content. You now own the intellectual property. If anybody else's site goes down... your site is still earning and you can chill and make money stress free - without constantly checking the status of the other site.
    Signature
    {{ DiscussionBoard.errors[11319039].message }}
  • Profile picture of the author dave_hermansen
    Of course you can make a ton of money with absolutely nothing but curated content. That's the whole business model for Google and every other search engine, after all.
    Signature
    FREE ONLINE COURSE- Learn How to Dropship the Right Way!
    My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
    {{ DiscussionBoard.errors[11319452].message }}
  • Profile picture of the author kushmanmediallc
    So my view on this is as people mentioned above a 60-40 rule where you create your content but feature viral stuff that is within the niche to attract new viewers to sample your content. The websites you listed pay a lot of free lancers or interns to find things and write blurbs on them to "report" on the content to fit within fair use law of reporting or op-eds to avoid infringement. You see it a lot on yahoo where it's a 4 line write up and then a link to another website or the person has rewrote the article of the article. I don't know if a CNN RSS feed into say wordpress would cover the same thing as people would see it's from CNN for example but there are content companies like outbrain that pay sites to place branded content articles on websites, which everyone is familiar with. If you cite everything you post and make it clear it's not part of the larger income puzzle and simply "oh hey this is what I found" like in a news package for a news cast it's ok. A great example of this is reddit and google trends, where EVERYONE gets content of the day's top stories and content. If you truly look at the day's top content and news stories, it's about 30-50 new pieces of content distributed by everyone in one day all the way down to local newspapers, because no outlets have reasources. We just had the super bowl which was a huge event and the news cycle the next 48 hours after the game was 10-15 pieces of content pushed out everywhere from the ram truck commercials to kevin hart drunk etc. So if you create your own content and then your take on viral content that fits your niche it would be of value. There's no purpose to run a website if it's all content from other platforms. It's like how many tv networks run law and order reruns, it's that same issue.
    {{ DiscussionBoard.errors[11319584].message }}
  • Profile picture of the author Hersh
    kushmanmediallc,

    Your point is well taken, and dead on.

    I would like to add that curated content also includes original Youtube videos (e.g. fashion, science, history, etc..) infographics from all genres, and other visual content. So, the 'news' component can be left to the sites that you mentioned.

    But, what you wrote does somewhat apply to what I'm referring to. That is, much of the curated content out there is being seen or has been seen by many people already.

    Thanks for the perspective.
    {{ DiscussionBoard.errors[11319600].message }}
  • Profile picture of the author writeaway
    Technically, curating does play up your 'expert' status

    After all, if you are an expert curator in your niche, you'd only collect the very best and most helpful materials.

    If you can drive traffic, you can monetize a purely curated site
    Signature
    Need Passive Income?
    Publish Books online for long term passive income
    CLICK HERE to get help
    {{ DiscussionBoard.errors[11319627].message }}
  • Profile picture of the author affilorama-portal
    Curated content is not a bad thing as long as you have compiled all needed information that your market is looking for, you can really get good amount of traffic that converts.
    {{ DiscussionBoard.errors[11319710].message }}
  • Profile picture of the author Rose Anderson
    The most important thing about curating content is doing it the right way. It's not just posting other people's content. You need to be able to add your take on the article or explain why you think it's important to your audience.

    Here's a good article on the subject:

    https://coschedule.com/blog/curate-content/

    Rose
    {{ DiscussionBoard.errors[11319984].message }}
  • Profile picture of the author kushmanmediallc
    So true Rose, that's the most important connection. An example would be like say if you did a car blog/site and your writing your own take on a car or the car industry. Well you'll have to cite say motortrend or car and driver as there's no way around the fact that this is where you got your information from as a source as the industry's media camp is small. So you cite the article, maybe link to it, etc. in your opinion post about it. Think of it as instead of being a freelancer for them, your running your own site with articles to monetize better.

    It then becomes a natural "washing of the hands" where all things become satisfied where you build up credibility citing the sources, and then in google search or seo you get the interest associated with source and content. So it's doing what everyone else does in terms of the process of write your content and cite the source to reference.

    Then the hard part comes where you try to monetize: do I sell my articles, content, or do I do sponsored posts, ads etc.

    I don't think there's anything wrong with citing content as curation as most websites and media outlets do it as there's no reasources to deliver original reporting 24/7. As long as you state your opinion on the content or your take than it's good, and your readers will come to you looking for your take. The social media platform Medium which focuses mostly on writing has mostly opinion pieces that cite for reference
    {{ DiscussionBoard.errors[11320025].message }}
Avatar of Unregistered

Trending Topics