Have you used Youtube or video marketing to actually promote your business or clients?

34 replies
Hey guys,

I was wondering if you guys ever used Youtube to really promote your business. I mean, not the type of buying likes or views, like for real. Promoting an offline business or a real product, via paid ads on Youtube or rich content/guides/how to/ type of videos.

This https://marketingoo.com/5-benefits-u...mote-business/ really made my think that I personally don't use the power of video marketing for me or my clients because it just not seemed reliable.

On Fiverr you can find hundreds of cheap gigs that create a video for you. Some are white-board, some animations, but there are also many "business style" video providers. Just go a search, you'll see many alternatives. And affordable, most of them.

So if you have a product website or a service, what about investing $100 or so in a video and legitimately trying to promote it on Youtube or to even pay ads? I can see the benefits there.

I guess that the best results for using this powerful tactic can be with offline marketing. It's much cheaper and easier to promote a restaurant, a plumber company or a gardening service in your local area. And all of that with a simple Fiverr video.

Have anyone did something like this with success?
#business #clients #marketing #promote #video #youtube
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  • Profile picture of the author Viratanurang
    YouTube Video Marketing is really a good technique to generate leads. These days people love moe visual presentation than a normal one. Definitely you can go for Youtube video marketing, Promote your youtube videos on social media platforms and also on other places like vimeo, dailymotion,etc
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  • Profile picture of the author romanepo
    If you want to increasing viewers and branding for business YouTube and Facebook both are effective.But sales is different methodology, its depends on your local society and target oriented market.
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  • Profile picture of the author Kixstart
    Thanks for the answers guys, but the question remains... Have any of you really tried this? I somehow know the theory, but I am interested to know if anyone actually did this.
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    • Profile picture of the author animal44
      Take a look at Claude Whitacre's sweeper store videos.
      He feels that these were one of the best advertising investments he's made.
      I've used video to promote various businesses and I'd rate it as the only social media worth spending time and/or money on.
      Of course, like everything, it's not the media, it what you do with the media...

      To save you searching...
      https://www.youtube.com/user/sweeper...able_polymer=1
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  • Profile picture of the author Kixstart
    I just checked that channel. Those are not the kind of videos that I am referring to. But I understand your point.

    I am talking more about these kind of videos:
    Of course, that video is from a huge channel and it probably costs thousands, but that type is what I want.

    For example, I think it's much easier to do an explainer video that can also sell something using animated videos or white board videos.

    Also, I think that animated videos can get viral waaaay easier than the videos like those from Claude Whitacre.

    If you combine explainer video + selling something at the end, or a call to action, can get more results that videos with real people like Claude's.

    Do you guys agree?
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    • Profile picture of the author animal44
      Originally Posted by Kixstart View Post

      If you combine explainer video + selling something at the end, or a call to action, can get more results that videos with real people like Claude's.

      Do you guys agree?
      I don't agree.
      A talking head can give more credibility - depending on who's doing the talking...
      Having said that, I've used both and had good results from both. I don't think it's an either/or. You need to test out both to see what works best for you or your clients.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kixstart View Post


      Also, I think that animated videos can get viral waaaay easier than the videos like those from Claude Whitacre.
      Animated videos draw the eye in listings. But I've been able to sell lots more directly from a video if it's live. The people travel to my store, and think of me as a celebrity. They feel like we already have a relationship, when they first arrive. You can't get that with animation.

      And I used animated videos for my clients, if I couldn't get them live. Live videos sell more.


      Originally Posted by Kixstart View Post

      If you combine explainer video + selling something at the end, or a call to action, can get more results that videos with real people like Claude's.

      Do you guys agree?
      It depends on the purpose of the video. Are you promoting your business? Are you trying to build credibility? Are you trying to sell something from the video?

      Most of my selling videos are demonstration videos of different products I sell.

      Don't use Fiverr to create your videos. Do them live. It's more important that it's the business owner in the video (or an employee of the business)....and if possible, tape it at the business itself. That's what sells. That's what builds the relationship in the viewer's mind.

      The last selling video (for my core business) I created maybe 3 years ago. Still, every month...several thousands of dollars of sales comes directly from the videos. It's my single most profitable advertising method.
      And...don't just create one video and think you've done something. Every client I sold my local online marketing service to got 24 different videos...either them live or animated (if they were unavailable).

      A different video for every product, every search phrase, every appeal.
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kixstart View Post

      Also, I think that animated videos can get viral waaaay easier than the videos like those from Claude Whitacre.
      Viral videos are not sales videos. Cat videos go viral...but they don't sell anything except views and likes.

      If you are actually selling something, you want your videos to be seen by actual buyers, looking to buy.

      I know.."Viral" sounds great.....but it isn't viral to people looking to buy what you sell. And those are the only people that matter.

      Here. Here's a video I made in about half an hour several years ago. It (along with several other similar videos I've produced) generates several thousand dollars a month in sales...month in...month out....


      Only 9,000 or so views. Hardly "viral". But the people that watch the video tend to be local buyers.
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    • Profile picture of the author Oziboomer
      Originally Posted by Kixstart View Post

      I just checked that channel. Those are not the kind of videos that I am referring to. But I understand your point.

      I am talking more about these kind of videos:

      Of course, that video is from a huge channel and it probably costs thousands, but that type is what I want.

      For example, I think it's much easier to do an explainer video that can also sell something using animated videos or white board videos.

      Also, I think that animated videos can get viral waaaay easier than the videos like those from Claude Whitacre.

      If you combine explainer video + selling something at the end, or a call to action, can get more results that videos with real people like Claude's.

      Do you guys agree?
      From a production point of view particularly when targeting local business it is far easier to just shoot a quick live video demonstrating a product than it is to produce a whiteboard or animation video.

      With whiteboard or animation videos there has to be a lot of work done on the copy and then you need to get suitable images to match the copy and you have to put the whole thing together.

      In my business we've done both and from a perspective of attracting buyers the live demos get far more traffic and the traffic has a genuine interest in the product and the conversions are better.

      I have done explainer videos for clients but these are usually for situations where you need to be a bit careful about using actual people but even in these circumstances we mix things up with animation type videos and also live videos because different formats appeal to different viewers.

      Productions costs don't have to be high for either option but in my experience the animation type tend to take far longer to put together well than a straight live "unscripted" video.

      I'll give you two examples below. Both generate leads and sales.

      The first one took maybe 30 minutes all up to set up, shoot edit and upload.

      The second which is a pretty straightforward slideshow took maybe 10 hours when you take into account the copywriting and then trying to put content to the copy and then tweaking.

      I know how I'd prefer to spend my time.

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      Best regards,

      Ozi
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  • Many of the top influencers in web use youtube for marketing their businesses. What you need is high quality and high resolution videos especially thumbnails videos that grabs more visitors. You can try marketing on youtube.
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  • Profile picture of the author Kixstart
    Originally Posted by Claude Whitacre View Post

    Animated videos draw the eye in listings. But I've been able to sell lots more directly from a video if it's live. The people travel to my store, and think of me as a celebrity. They feel like we already have a relationship, when they first arrive. You can't get that with animation.

    And I used animated videos for my clients, if I couldn't get them live. Live videos sell more.




    It depends on the purpose of the video. Are you promoting your business? Are you trying to build credibility? Are you trying to sell something from the video?

    Most of my selling videos are demonstration videos of different products I sell.

    Don't use Fiverr to create your videos. Do them live. It's more important that it's the business owner in the video (or an employee of the business)....and if possible, tape it at the business itself. That's what sells. That's what builds the relationship in the viewer's mind.

    The last selling video (for my core business) I created maybe 3 years ago. Still, every month...several thousands of dollars of sales comes directly from the videos. It's my single most profitable advertising method.
    And...don't just create one video and think you've done something. Every client I sold my local online marketing service to got 24 different videos...either them live or animated (if they were unavailable).

    A different video for every product, every search phrase, every appeal.
    Thank you so much for your complex answers! I understand what you're saying about creating the videos live by myself. But what if I am not a native english speaker? Which I am not....

    Don't take Fiverr as my one and only alternative, but that's where I found some good gigs.

    Beside doing the great videos with you promoting products, have you ever tried any other kind of videos? Like animations, as said above? I am really curious about finding an alternative to in-person videos, because most of the people don't have your talent and are also shy...


    Originally Posted by Claude Whitacre View Post

    Viral videos are not sales videos. Cat videos go viral...but they don't sell anything except views and likes.

    If you are actually selling something, you want your videos to be seen by actual buyers, looking to buy.

    I know.."Viral" sounds great.....but it isn't viral to people looking to buy what you sell. And those are the only people that matter.

    Here. Here's a video I made in about half an hour several years ago. It (along with several other similar videos I've produced) generates several thousand dollars a month in sales...month in...month out....

    Lightweight Vacuum Cleaners Wooster OH: Wooster Ohio Compares Oreck To Riccar Vacuum Cleaners - YouTube

    Only 9,000 or so views. Hardly "viral". But the people that watch the video tend to be local buyers.
    I also see you have around 1000 likes, are they all real? It means for each 9 views you have 1 like, which is amazing!


    Originally Posted by Oziboomer View Post

    From a production point of view particularly when targeting local business it is far easier to just shoot a quick live video demonstrating a product than it is to produce a whiteboard or animation video.

    With whiteboard or animation videos there has to be a lot of work done on the copy and then you need to get suitable images to match the copy and you have to put the whole thing together.

    In my business we've done both and from a perspective of attracting buyers the live demos get far more traffic and the traffic has a genuine interest in the product and the conversions are better.

    I have done explainer videos for clients but these are usually for situations where you need to be a bit careful about using actual people but even in these circumstances we mix things up with animation type videos and also live videos because different formats appeal to different viewers.

    Productions costs don't have to be high for either option but in my experience the animation type tend to take far longer to put together well than a straight live "unscripted" video.

    I'll give you two examples below. Both generate leads and sales.

    The first one took maybe 30 minutes all up to set up, shoot edit and upload.

    The second which is a pretty straightforward slideshow took maybe 10 hours when you take into account the copywriting and then trying to put content to the copy and then tweaking.

    I know how I'd prefer to spend my time.

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    Best regards,

    Ozi
    Thanks Ozi! As I replied to Claude, although I love your videos, I can't do that because I am not a native english speaker, so it would be very difficult for me.

    So instead of trying to get some animated videos, you think it would be more cheaper & easier to try and find a spokesperson to do some videos?
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    • Profile picture of the author Claude Whitacre
      Originally Posted by Kixstart View Post

      Beside doing the great videos with you promoting products, have you ever tried any other kind of videos? Like animations, as said above? I am really curious about finding an alternative to in-person videos, because most of the people don't have your talent and are also shy...
      Here is an example of an animated video I created for a client. I used Goanimate.com. I hired voice actors (local radio announcers).

      Most of the business owners I put in front of the camera were really shy. Shy is OK. In the few cases where they refused to get in front of a camera, (or they were too far away for me to travel), we just used animation.



      Originally Posted by Kixstart View Post

      I also see you have around 1000 likes, are they all real? It means for each 9 views you have 1 like, which is amazing!
      I use a Fiverr gig that gives me 1,000 views and 100 likes, to bump the showing on Google and Youtube. The rest are all real.

      When you are dealing with just local viewers, you tend to get more likes per 1,000 views.

      And when I would post the video on Youtube, I'd let the business owner know about it, so they could send the video to their list. Most of the likes and many of the views come from this promotion.
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      • Profile picture of the author Kixstart
        Originally Posted by Claude Whitacre View Post

        Here is an example of an animated video I created for a client. I used Goanimate.com. I hired voice actors (local radio announcers).

        Most of the business owners I put in front of the camera were really shy. Shy is OK. In the few cases where they refused to get in front of a camera, (or they were too far away for me to travel), we just used animation.

        Automotive Service Medford Oregon: Medford Oregon Automotive Service Garage Profile - YouTube




        I use a Fiverr gig that gives me 1,000 views and 100 likes, to bump the showing on Google and Youtube. The rest are all real.

        When you are dealing with just local viewers, you tend to get more likes per 1,000 views.

        And when I would post the video on Youtube, I'd let the business owner know about it, so they could send the video to their list. Most of the likes and many of the views come from this promotion.
        Thanks Claude! If you can disclosure this, how much it costed? This video with the voice actors and all the stuff.

        I just got a quote on Freelancer for an animated video of 4-5 minutes around $300. I still have to pay the voice over (probably on Fiverr) and the script itself needs to be verified because I am not the best when it comes to this.
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        • Profile picture of the author Claude Whitacre
          Originally Posted by Kixstart View Post

          Thanks Claude! If you can disclosure this, how much it costed? This video with the voice actors and all the stuff.

          I just got a quote on Freelancer for an animated video of 4-5 minutes around $300. I still have to pay the voice over (probably on Fiverr) and the script itself needs to be verified because I am not the best when it comes to this.
          I think I paid $59 a month for the Goanimate program. I went into a studio with a few voice actors and we turned out maybe 30-40 videos a session (three hours).

          The videos probably cost me $5 each to produce.

          $300 is way too much to pay for a short video. On Fiverr you can get a good spokesperson to read anything you want...into a camera...and get a finished 5 minute video for maybe $20 total.
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    • Profile picture of the author Oziboomer
      Originally Posted by Kixstart View Post

      Thanks Ozi! As I replied to Claude, although I love your videos, I can't do that because I am not a native english speaker, so it would be very difficult for me.

      So instead of trying to get some animated videos, you think it would be more cheaper & easier to try and find a spokesperson to do some videos?
      As Claude mentioned you can get the audio done quite cheaply.

      You can then use something as simple as powerpoint to make some quite successful videos.

      You might want to checkout what Kurt does in the paid video forum within the warrior forum here--->
      https://www.warriorforum.com/high-voltage-video-forum/

      Although it might seem there is not much traffic in that forum there is a ton of advice and links to content and material you can use to produce videos cheaply.

      Kurt might chime in here but you may want to reach out also.

      You should read about the way Kurt uses emotions and some of his animated characters to produce content using powerpoint.

      Easy to do and you can pay for the voiceover and then put the video to it.

      This is a really quick simple video I made using one of Kurt's characters--->


      Best regards,

      Ozi
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  • Profile picture of the author cearionmarie
    I've had my business promoted in youtube, but not on my channel. I have a small following size. I did collaborations with a youtuber who has a larger audience reach. He is the one who did promote my business through his channel.
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    • Profile picture of the author Kixstart
      Originally Posted by cearionmarie View Post

      I've had my business promoted in youtube, but not on my channel. I have a small following size. I did collaborations with a youtuber who has a larger audience reach. He is the one who did promote my business through his channel.
      You paid for him to promote your video?

      Also, your video has been made by you or by him?
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  • Profile picture of the author JohnVianny
    Way better not use fiverr.

    If you want to use video as a weapon in your lead generation arsenal, just buy some program i jvzoo to create them, there are lots.

    BUT create a good video does not imply that you will have tons of traffic directed to this video
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  • Profile picture of the author XenG
    Yes. But it's more on showcasing the products we are offering. I also comment on videos relating my targeted keywords. The videos are more educational, you know, when you want to buy something and would want to look into youtube reviews or tutorials first. I leave comments there including a link to my page.
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  • Profile picture of the author Kixstart
    Originally Posted by Claude Whitacre View Post

    I think I paid $59 a month for the Goanimate program. I went into a studio with a few voice actors and we turned out maybe 30-40 videos a session (three hours).

    The videos probably cost me $5 each to produce.

    $300 is way too much to pay for a short video. On Fiverr you can get a good spokesperson to read anything you want...into a camera...and get a finished 5 minute video for maybe $20 total.
    I thought $300 was a good price . I will look for better alternative. Thank you!

    Originally Posted by Connann View Post

    Way better not use fiverr.

    If you want to use video as a weapon in your lead generation arsenal, just buy some program i jvzoo to create them, there are lots.

    BUT create a good video does not imply that you will have tons of traffic directed to this video
    What software are you using? I know there are many out there. I also have some JVzoo products myself.

    Originally Posted by XenG View Post

    Yes. But it's more on showcasing the products we are offering. I also comment on videos relating my targeted keywords. The videos are more educational, you know, when you want to buy something and would want to look into youtube reviews or tutorials first. I leave comments there including a link to my page.

    That sounds like a good strategy! Can you share one of your videos? Send a PM if you don't feel confortable to share it here.
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  • Profile picture of the author ecoverartist
    I handle the Youtube Marketing for a reloading technology company. I created a video for them that you can see here:


    It was revealed at a very niche yet very important tradeshow/conference and also promoted on Youtube and Facebook.

    Sales pre-orders went through the roof.

    So yes, if done as part of a concentrated, precise campaign, youtube promotions can definitely work. If done as a standalone promotion, you may not get the results you were hoping for.
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  • Profile picture of the author Kixstart
    Thank you for all the tips guys! This thread is a good resource for people who want to do video marketing.

    Will start today and see what I can come up with.
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  • Profile picture of the author Rob Harris
    I used video for promoting my offline business and they also helped with our local SEO as well as the videos themselves, having links back to our website.
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  • Profile picture of the author mindtricks18
    Yes i used YouTube for Viral Marketing, YouTube provides many viral marketing advantages, from easily embedding videos on websites to sharing them on social media. Viewers constantly cycle and share videos with friends, co-workers and family members through these mediums. Many times, people that receive a YouTube video that has been passed on from a family member or friend share the video with others, thus creating a ripple effect.
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  • Profile picture of the author webmasterpro
    HELLO

    youtube needs a strong compaign budget without that marketers should stay away from youtube
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  • Profile picture of the author FreedomBlogger
    I haven't used video marketing to promote an offline business but I have done it to promote a direct sales company a while ago. I found success doing this. It made me realize the power of Youtube and videos.

    I'm not doing more on Youtube than I have ever in the past. It's a great source of targeted traffic. You just have to do it right and you have to do it with a lot of consistency.

    Consistency is the key if you want to go the free route. But, if you are looking to pay for the ads then the key is in the Video Conversions.

    I would highly suggest you to go ahead and go for it!

    You will not regret it if you put in your mind and work into it.
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  • Profile picture of the author NetSensei
    Many of the video types can be effective. Using many of them in different places and situation and testing results will begin to give you the best evidence of which you should use where and when.
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  • Profile picture of the author vastberry
    I use videos to gain local business owners, it the same, you have to find the KWs your target audience seeks and adjust your video content and posting SEO towards this audience
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    • Profile picture of the author Kixstart
      Originally Posted by vastberry View Post

      I use videos to gain local business owners, it the same, you have to find the KWs your target audience seeks and adjust your video content and posting SEO towards this audience
      So when you contact a local client you first send them a custom video?
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  • Profile picture of the author Tirthankar
    one of my friend have used it for a cooking channel.
    Allow me a couple of day, will share the feedback after contacting her
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  • Profile picture of the author ryanbiddulph
    Hi Kixstart,

    The best way for me; I use YouTube and Facebook Live and Periscope to solve blogger's problems for free. Bloggers click my blog link, digging the value. I drive traffic. I generate sales too, boosting my business.

    It is indirect but the easiest and simplest way to do it.

    Other methods existent but when people buy into you via your problem solving videos, they buy into your business. Awesome form of business promotion.

    Ryan
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    • Profile picture of the author Kixstart
      Originally Posted by ryanbiddulph View Post

      Hi Kixstart,

      The best way for me; I use YouTube and Facebook Live and Periscope to solve blogger's problems for free. Bloggers click my blog link, digging the value. I drive traffic. I generate sales too, boosting my business.

      It is indirect but the easiest and simplest way to do it.

      Other methods existent but when people buy into you via your problem solving videos, they buy into your business. Awesome form of business promotion.

      Ryan
      Periscope? Do people really come to this platform?
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  • Profile picture of the author IGotMine
    YT videos are a great way to pre-sell affiliate products.
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  • Profile picture of the author Mikaela Pierre
    Absolutely, YouTube marketing is very helpful especially promoting your business.
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