Your internet marketing & information product creation formula

26 replies
You at least want these seven pages in your internet marketing business.

1. Front page (your website - social network)

2. Opt in page - squeeze page

3. Three pages of valuable content, or video content

4. Sales page or video

5. Checkout page

6. Upsell/Downsell page

7. Thank you page

How to create the 12 information products that will sky rocket your online business.

Content is king when it comes to product creation, so you can be a

* Reporter expert, where you interview other experts on how they have reach their success.

* Results expert, where you buy a couple of courses and apply the information and you create a step by step guide detailing the quickest methods to reaching your prospects desired results.

* Role model expert, where you have already created financial freedom for yourself in your online business and you want to share your secrets with your niche.

Your product creation formula

Here's nine steps to creating your own information products to sell online
.

1. Your introduction " I am .....(your name) and I help ...(your audience) do ...(your topic) so that ...(the benefit you have to offer)"

2. Have you ever had the...?(mention the challenges your audience have)

3. Me too ...(tell your audience the story of your struggle)

4. My story of finding the solution... (Share with your audience how you found the solution to their challenges)

5. Results... (Share the results you and others you have shared the information with, have already achieved using your solution)

6. Old word/new world myths and trends... (Address all the myths and misconceptions your audience may have about what your are about to reveal to them)

7. The solution framework ... (Can be 3 to 5 pieces of content detailing how to achieve the desired results)

8. Most common mistakes ... (Share with your audience what can go wrong when the solution is used incorrectly, and why most people don't get the desired results without the solution.

9. The first thing they should do ... ( Your call to action. Ask your audience to buy my information products, or to enter their best email address to join your email list.

12 lucrative information products to create using the above 9 step product creation framework.

If your aim is to make a million dollars per year, then you can see which information products to create to achieve your financial goals.

1. Ebooks, books, instructor guides $37 x 2703 = $100,011.00
2703 ÷ 12 you will have to sell 225 per month.

2. Audio programs $297 x 337 = $100,089.00
337 ÷ 12 you will want to sell 28 per month

3. Teleseminars $47 x 2128 = $100,016.00
2128 ÷ 12 you will want to sell 177 per month

4. DVD programs $1000 x 100 =$100,000.00
100 ÷ 12 you will want to sell 8,3 per month

5. Subscription/membership programs $67 x 1492 = $100,000.00
1492 ÷ 12 you will want 124 customers/clients per month

6. Webinars $67 x 1493 =$100,031.00
1493 ÷ 12 you will want to sell 124 per month

7. Tools and templates $97 WordPress themes x 1031 = $100,007.00
1031 ÷ 12 you will want to sell 86 per month

8. Seminars / Live events $497 ticket x 202 = $ 100,394.00
202 ÷ 12 you want to sell 17 tickets per month

9. Speaking engagements $5000 x 20 = $100,000.00
20 ÷ 12 you want to have 1,7 speaking engagements per month

10. Online courses $997 x 100 = $99,700.00
100 ÷ 12 you will want to sell 8 per month

11. Coaching & consulting $2,000 -- 50 = $100,000.00
50 ÷ 12 you will want to sell 4 per month

12. Mastermind programs $10,000 x 10 = $100,000.00

Create your front end products with your backend products in mind.

Lead your prospects up your sales funnels with more value on each level
.

Your main goal is to help your prospects find the solution to their problem. Raving fans will send free targeted buyer traffic to your sales pages.

Great Content is Cash!


All the best with your internet marketing business!
#formula #internet #marketing
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  • Sounds good, but harder to achieve in reality. Good post though - only if you're practicing what your preaching.
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  • Profile picture of the author Oziboomer
    First thing might be to get your maths right.

    7 pages?

    Million dollars a year?

    Were you trying show how many products you need to sell to make a million?

    Also in a subscription model there is usually a periodic payment and a churn rate which compounds the subscription value.

    There isn't one internet marketing formula but many different models and processes that can work to help you build a business.

    Best regards,

    Ozi
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    • Profile picture of the author DABK
      Why so harsh? Why can't you say, Content is king of plebs?

      For people who say content is king, what, exactly, do you mean?
      Originally Posted by aizaku View Post

      Sorry to break it to you

      but.. content is NOT king.

      content is a pleb.

      -Ike Paz
      Ozi, did you wake up too early? I am asking because the answer is really simple.

      You sell one Falcon 7X Jet as an affiliate of amazon.com (Shouldn't be too hard to convince amazon to sell Falcons, they love money, after all) and, if you throw in a couple of cushion-y seat cushions, at amazon's 4%, you've got yourself your mil.

      Originally Posted by Oziboomer View Post

      First thing might be to get your maths right.

      7 pages?

      Million dollars a year?

      Were you trying show how many products you need to sell to make a million?

      Also in a subscription model there is usually a periodic payment and a churn rate which compounds the subscription value.

      There isn't one internet marketing formula but many different models and processes that can work to help you build a business.

      Best regards,

      Ozi
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  • Not a bad post only issue is only 5% will take action and that is the reality to many want it done all for them

    Jason
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  • Profile picture of the author aizaku
    Sorry to break it to you

    but.. content is NOT king.

    content is a pleb.

    -Ike Paz
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  • Profile picture of the author cearionmarie
    This is an interesting post. It's a really good one, but this is a little hard to achieve but not impossible though.
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    Cearion Uy - Marketing Advisor
    www.influencerauditor.com

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  • Profile picture of the author shmeeko69
    A very good list, but the reality is somewhat different.

    You can't really have a "one size fits all" approach, as every product/service
    throws up different challenges.
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    The Rock n Roll of Marketing Reviews
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    • Originally Posted by shmeeko69 View Post

      You can't really have a "one size fits all" approach, as every product/service
      throws up different challenges.
      Obviously one size doesn't fit all, and therefore content can be packaged in many ways. Either in the form of ebooks, guides, audio, paperback books, videos and applications.

      Most internet marketing hopefuls, usually don't know how to create their first product, let alone set up an online sales funnel. I'm merely pointing the beginners in the right direction.
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  • Profile picture of the author jbsmith
    If the purpose of your post was to provide intrigue and to perhaps begin to demonstrate some of the back-end planning that goes into designing a $1M business - then good job.

    The challenge we had when we started (many years ago) and have since worked one-by-one and also is the challenge we see in many people we work with are:

    1. Picking the niche markets, problem spaces and topics that will lead to an ebook that sells 200 copies (in total let alone per month :-)

    2. Knowing how to reach and then convert your market into buyers so you don't lose thousands on traffic before selling anything substantial

    3. Understanding the details of having these products created...right from outline through to actual finished product

    4. Advanced marketing techniques to scale your business - on the customer acquisition side as well as on the product development and support sides.

    So yes, what you say is a good, high-level plan...devil is always in the details which is where we typically meet the market :-) j

    Jeff
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  • Profile picture of the author aizaku
    Again, content is a pleb. Plebeian, a commoner.

    Content is not king. there is content everywhere, like salmon swimming upstream.

    if anything, Your content should be more like a gladiator. After all content has to COMPETE with other people's content. It's the Google RANKINGS after all.

    "Take This (Gladius), It's dangerous to go alone!" - Zelda
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    • Originally Posted by aizaku View Post

      Content is not king. there is content everywhere, like salmon swimming upstream.
      You are correct in saying that "content is everywhere".

      You can package bad content for sale with a great marketing plan to drive sales, but you will have a huge refund rate and bad product reviews.

      When you package and market great content that provides a solution that people are willing to pay you for, then you have a lot of sales with very low to no refund rate and a wealth of great reviews from your product purchasers.

      Yes there will be some free bee seekers that will want a refund, but the world has to have of those people also.

      Great content always drives sales, when you have the correct marketing processes in place.
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    • Profile picture of the author Mikhail Hunter
      I agree content is everywhere but what is the internet made up of?
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  • Profile picture of the author megatop
    Online courses $997 x 100 = $99,700.00
    $997 online course ? u kidding ? There are courses available for 9.97 $
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    • Profile picture of the author DABK
      Why would he/she/they be kidding? Paying $997 for a course can be a great investment. A $9.97 course can be a complete waste of money.

      It's not the price that determines the value of a course. Honest.

      Put another way, they make and sell Ferrari's though there are Honda Civics out there too.

      Originally Posted by megatop View Post

      $997 online course ? u kidding ? There are courses available for 9.97 $
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  • Profile picture of the author josfina
    Originally Posted by Internet Trillionaire View Post

    You at least want these seven pages in your internet marketing business.

    1. Front page (your website - social network)

    2. Opt in page - squeeze page

    3. Three pages of valuable content, or video content

    4. Sales page or video

    5. Checkout page

    6. Upsell/Downsell page

    7. Thank you page

    How to create the 12 information products that will sky rocket your online business.

    Content is king, so you can be a

    * Reporter expert, where you interview other experts on how they have reach their success.

    * Results expert, where you buy a couple of courses and apply the information and you create a step by step guide detailing the quickest methods to reaching your prospects desired results.

    * Role model expert, where you have already created financial freedom for yourself in your online business and you want to share your secrets with your niche.

    Here's nine steps to creating your own information products to sell online
    .

    1. Your introduction " I am .....(your name) and I help ...(your audience) do ...(your topic) so that ...(the benefit you have to offer)"

    2. Have you ever had the...?(mention the challenges your audience have)

    3. Me too ...(tell your audience the story of your struggle)

    4. My story of finding the solution... (Share with your audience how you found the solution to their challenges)

    5. Results... (Share the results you and others you have shared the information with, have already achieved using your solution)

    6. Old word/new world myths and trends... (Address all the myths and misconceptions your audience may have about what your are about to reveal to them)

    7. The solution framework ... (Can be 3 to 5 pieces of content detailing how to achieve the desired results)

    8. Most common mistakes ... (Share with your audience what can go wrong when the solution is used incorrectly, and why most people don't get the desired results without the solution.

    9. The first thing they should do ... ( Your call to action. Ask your audience to buy my information products, or to enter their best email address to join your email list.

    12 lucrative information products to create using the above 9 step product creation framework.

    If your aim is to make a million dollars per year, then you can see which information products to create to achieve your financial goals.

    1. Ebooks, books, instructor guides $37 x 2703 = $100,011.00
    2703 ÷ 12 you will have to sell 225 per month.

    2. Audio programs $297 x 337 = $100,089.00
    337 ÷ 12 you will want to sell 28 per month

    3. Teleseminars $47 x 2128 = $100,016.00
    2128 ÷ 12 you will want to sell 177 per month

    4. DVD programs $1000 x 100 =$100,000.00
    100 ÷ 12 you will want to sell 8,3 per month

    5. Subscription/membership programs $67 x 1492 = $100,000.00
    1492 ÷ 12 you will want 124 customers/clients per month

    6. Webinars $67 x 1493 =$100,031.00
    1493 ÷ 12 you will want to sell 124 per month

    7. Tools and templates $97 WordPress themes x 1031 = $100,007.00
    1031 ÷ 12 you will want to sell 86 per month

    8. Seminars / Live events $497 ticket x 202 = $ 100,394.00
    202 ÷ 12 you want to sell 17 tickets per month

    9. Speaking engagements $5000 x 20 = $100,000.00
    20 ÷ 12 you want to have 1,7 speaking engagements per month

    10. Online courses $997 x 100 = $99,700.00
    100 ÷ 12 you will want to sell 8 per month

    11. Coaching & consulting $2,000 -- 50 = $100,000.00
    50 ÷ 12 you will want to sell 4 per month

    12. Mastermind programs $10,000 x 10 = $100,000.00

    Create your front end products with your backend products in mind.

    Lead your prospects up your sales funnels with more value on each level
    .

    Your main goal is to help your prospects find the solution to their problem. Raving fans will send free targeted buyer traffic to your sales pages.

    Great Content is Cash!
    Hi Friends, This is my new site- The Daily Necessary Tools – Use the right tool, In the right way. I am new here, I want to get traffic/visitors on my website, I don't know what to do to get more visitors. Please help me.

    Thank you
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    • Originally Posted by josfina View Post

      I am new here, I want to get traffic/visitors on my website
      Firstly, you are not allowed to post your link to your website in threads on this forum.

      Originally Posted by josfina View Post

      I don't know what to do to get more visitors. Please help me.

      Thank you
      You can do research on how to search engine optimise your website. This is a long term approach to generating sustainable FREE search engine traffic. SEARCH ENGINE OPTIMIZATION

      You can also drive targeted buyer traffic to your website with PAY PER CLICK advertising. Usually the best short term approach for a quick return on your investment. You get what you pay for, so be prepared to have a monthly advertising budget.

      You can outsource all of the above mentioned, or you can learn how to do it all yourself as an internet marketer.

      Use the search function on this forum and search those topics to start your research.
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  • Profile picture of the author iamludwing
    thanks to remind me what I need to develop for my clients!
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  • Profile picture of the author ThomasMeyers
    Great post! Thanks for sharing! Its always great to see the numbers broke down like that. #Encouraging
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    Welcome, I hope what I posted up there helped you. Good to chat with warrior legends, rising stars and forum newbies. Tom

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    • Originally Posted by ThomasMeyers View Post

      Great post! Thanks for sharing! Its always great to see the numbers broke down like that. #Encouraging
      You really don't have a solid internet marketing business plan, unless you break the numbers down like that, in some way or form.

      Without a product creation formula with actual income targets attached, you won't be able to see which type of information product to launch, in order to meet your financial goals.
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      • Profile picture of the author Steve B
        Originally Posted by Internet Trillionaire View Post

        Without a product creation formula with actual income targets attached, you won't be able to see which type of information product to launch, in order to meet your financial goals.

        Sheldon,

        I believe that the type and platform of your info products should be driven by customer demand - the things they will buy, not some income target that allows the creator to reach a random lofty financial goal when he sells X number of units. If you don't give your customers the information they want in the way they want it, they won't choose your alternative.

        For example - I, for one, don't care for teleseminars and won't plunk down my credit card if that's how you're going to present your info product to me.

        At the end of the day, sales are the result of marketplace demand. If you offer what you want based upon how many sales you want to make, you're going to be greatly underwhelmed by the market's response. This business is all about the prospect/customer ... not you, the product creator.

        Steve
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        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

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        • Originally Posted by Steve B View Post

          For example - I, for one, don't care for teleseminars and won't plunk down my credit card if that's how you're going to present your info product to me.
          So does this mean that just because 1 person doesn't prefer to consume information via teleseminars, that teleseminars will become obsolete?

          Originally Posted by Steve B View Post

          At the end of the day, sales are the result of marketplace demand. If you offer what you want based upon how many sales you want to make, you're going to be greatly underwhelmed by the market's response. This business is all about the prospect/customer ... not you, the product creator.
          Steve
          Steve, your online sales funnel will obviously have more than one medium in which to package your information that you delivering to your market.

          Some people like to learn by reading books, others like learning while running or driving in their car, so they prefer audio, while others prefer watching videos in order to learn a new skill set. So you will want to create your information products in multiple formats, books, audios, and video.

          If you are going to create a product for just one audience, then you will be missing the full income potential for the way you could repurpose, and repackage your content.

          You are correct in saying that your customers/prospects demands is what inevitably drives sales. Having an income projection to see which product line will best suit your market and your business, is just part of business planning. Who starts a business without setting income goals, and then seeing which products to create to bring to your market, to achieve your income/financial goals?

          Originally Posted by Kay King View Post

          Why not? What would be 'unethical' about it? Every product creator has a markup - why else would you bother to create products if there were no profit to be gained?

          When you have a formula you use for your products - and you research pricing of competing products - that tells you the limit to spend on product development in order to reach your projected profit.
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  • Profile picture of the author yukon
    Banned
    This is terrible.

    "Tell people your story"?

    Who gives a crap about your story [sic]?

    How about maybe serve a purpose and skip all the BS?
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    Hi
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