Informational product creation. How would you...

36 replies
Interested to hear how others would go about the creation of information products. As I hear, its good to join forums in your chosen field and look for questions that are asked a lot. Then simply create an ebook that answers those questions. How many times would you want to see that question being asked? And over how many different forums before committing to the creation of said ebook?
#creation #informational #product
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  • Profile picture of the author Michael Meaney
    Have you heard of the product framework?

    You outline all the steps that your customers need to take to solve their most pressing problem, in the order they need to take them.

    Taking them from A, to B, to C, to Z, is probably the best way to deliver value to your audience.

    Then you drill down into each step and repeat the process for each one.

    For example, you're teaching someone how to build an online business, so step A might be to do niche research and step B is building a website.

    But, you can take A, and use that as your lead magnet, while B is a core product, C is an upsell, etc.
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    • Profile picture of the author rockerjaw
      wanted to give you a quick thanks for the reply. No I havent heard of the method described. However I will definitely look in to it. Much appreciated.
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    • Profile picture of the author Jamel Hassell
      The forum is a good place to get insight. You need to do some research about the market ,product and target audience,meaning those that are interested in your products and services. So you want to be on a platform engaging where your potential buyers are hanging out.Continue to probe here on the forum and other platforms where your buyers are likely to be.
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  • Originally Posted by rockerjaw View Post

    Interested to hear how others would go about the creation of information products. As I hear, its good to join forums in your chosen field and look for questions that are asked a lot. Then simply create an ebook that answers those questions. How many times would you want to see that question being asked? And over how many different forums before committing to the creation of said ebook?
    A bit late to the party on this one just look in the WSO section full of e-books and reports on most questions asked here

    If you stick around you will find on the main board the same question asked in anyway you could make it " how do i make ( keyword ) " then the spammers drop links to crap programs or courses and the cycle repeats its self

    Jason
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    • Profile picture of the author rockerjaw
      I am new to forums. This is the first forum I have posted. the question I posed is exactly why I am here. I have been registering with 10 or so forums today to glean information. I guess I would like to leave with the thought perhaps if I am late to the party, I'l say fashionably. Thanx for the reply and I will check out WSO as soon as I figure out what the heck that is. Good Man.
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      • Originally Posted by rockerjaw View Post

        I am new to forums. This is the first forum I have posted. the question I posed is exactly why I am here. I have been registering with 10 or so forums today to glean information. I guess I would like to leave with the thought perhaps if I am late to the party, I'l say fashionably. Thanx for the reply and I will check out WSO as soon as I figure out what the heck that is. Good Man.
        Oh man sorry thought you were looking to make a product and asking a question on what would a good way ! if you go here WSO

        One thing though make sure you have not enrolled at a blackhat site not the best way to make money
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  • Profile picture of the author jbsmith
    Looking for questions and signs of demand is just one of 3 important steps, in addition, you want to look for...

    - Signs that people are BUYING products to help answer their questions...and understand what those products look like (informational, services, done-for-you, etc...)

    - What gap you can take advantage of in entering the market with a superior offer, could be too much theoretical information and so there is room for practical advice or it could be that the current products or information are missing an important piece of the step-by-step process OR it could simply be that things have changed and you have an updated version...lots of different opportunities but this is where many people go wrong - they just bring more of the same to market and do not differentiate their solution.
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    • Profile picture of the author rockerjaw
      Thanks for the reply Jeff. I'll go through your reply line by line and take everything I can get from it. I have some good feed back and it will take some time to implement the advice Iv been given. Sincerely rockerjaw.
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  • Originally Posted by rockerjaw View Post

    How many times would you want to see that question being asked? And over how many different forums before committing to the creation of said ebook?
    As often as you begin to see a huge demand for the answer.

    Once you do proper research and you see common trends in the questions being asked and the answer being answered on one particular forum.

    Create a post on that forum, with detailed instructions of the necessary actions steps to answer that question that's frequently asked.

    See what response you are getting to that post. If the forum members find your post/thread helpful, then you can write a more detailed guide expanding on your answer and offer it to your forum members as a free report/eBook.

    Build your email list and then ask your list members what information they would pay for regarding that topic you've answered.

    Once you have surveyed your email list, and have had feedback from them regarding what they are willing to pay for the answer/solution to their question/problem, then and only then, do you start to create your information products
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    • Profile picture of the author rockerjaw
      Sheldon, Thats an incredible answer. Im going to have to get back to you. Your answer deserves close study. Im actually going to have to take notes. ( Watch this space)
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  • Profile picture of the author ryanbiddulph
    Learning your niche inside-out through study, practice, creating content and following leaders. Best way to create something helpful is to learn from pros how to do it, to listen to the target market, and to practice creating content to become skilled enough to ship a valuable product.
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
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    • Profile picture of the author rockerjaw
      Thanks for the feed back Ryan. Classic.
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  • Profile picture of the author DripRevenue
    My key piece of advice to you regardless of what you end up doing is not to promote affiliate offers to your own list, specifically other marketer's offers. It's funny to me to see so many people in the WSO section and launch space who constantly cross promote. You'll literally sell your most important asset - your customer. I've had $5 customers turn into $20,000+ clients, so their value is potentially limitless.

    Ask your customers what they want and sell more of your own stuff. It's an evergreen asset that can last a very long time.
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    • Profile picture of the author rockerjaw
      I thought about it...the approach I mentioned shows a lack of continuity. If I "sell my customer" I lose repeat business which would shift my focus from building relationships to streaming traffic. Valid point. I will definitely reconsider.
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  • Profile picture of the author ecoverartist
    Depending on what your topic is, I would also suggest checking Reddit and Quora as people often ask really detailed questions there. So instead of "how do I make money online?" it's more robust, like "how do I make money online using Facebook ads targeting new mothers?"
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    • Profile picture of the author rockerjaw
      Dear ecoverartist thank you for your reply. Your reply highlights a reluctance to get specific:/ Now I will remember. Most appreciated.
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  • Profile picture of the author giganut
    Its a good ideal to first have a solid knowledge and experience about the information your selling. Take the time to implement your suggestions and ideals, find what works best first then start to make a product that can help others along there way. Use your gained knowledge and improve on it as much as possible before selling it, this is how the real money can be made. If you just put a bunch of crap together that's not proven to be effective then its just a wast of time and wont stand as a solid product that filled the need's of others.
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    • Profile picture of the author rockerjaw
      Thanks for the reply. I understand. Make sure I know what im talking about, then demonstrate it. In this way I can be self assured that the product im creating will stand the test of time. Big bucks here I come
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  • Product creation is easy. Well info-product creation. Create let your title of your ebook be a headline. Then the chapters can be sub-headlines. Then within each chapter, create sections using bullet-points as a good basis to follow. Then go to Fiverr to have a designer create an ebook cover for you.
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    • Profile picture of the author rockerjaw
      Awesome ideas. I'll definitely keep that in mind.
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  • That is a good strategy- going to forums and checking out the questions often asked by members. Also, you can use some tools to check what topic/s are trending. I like to use Buzzsumo for topics trending on social media. Another tool that I use often is the Google search tool You can refer to the suggested phrases in Google search tool for ideas on what information to write.
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    • Profile picture of the author rockerjaw
      Thanks for the reply. I'll check out buzzsumo tomorrow. what weird and wonderful names the internet comes up with for the different tools and services offered.
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  • Profile picture of the author writeaway
    Look at resources like Yahoo Answers, Quora, and Google Trends to ensure the 'problems' you select for your info product are spot on. You don't want to end up barking up the wrong tree.
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    • Profile picture of the author rockerjaw
      Hi Writeaway. thanks for the reply and your comments. I pushing to meet a deadline over the next few days so I'll research your suggestions on Monday coming.
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  • Profile picture of the author Pdomain
    Banned
    Can you please list all the informational products that are in your mind now?

    Then, I think you will get the right answer.
    Signature

    Coming soon!

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    • Profile picture of the author rockerjaw
      I'll name a few:
      E-commerce study resources to cover:
      -Digital Photography
      -Freelance Writing
      -Html Website Building
      -Graphic Design
      -Accounting
      -Digital Photography
      -Information Security
      -Sales Mangament
      -Marketing Systems
      -Sales And Promotions
      The list goes on, though thats enough to give an idea of where my heads at.
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      • Profile picture of the author jbsmith
        So this is a good start - these are all interesting markets but require serious analysis into each in order to find the key frustrations, questions, desires within the space in order to really call it a niche market that you could target with a digital information product.

        For example, Digital Photography...explore the top selling instructional products, courses, programs, forums, blogs, social accounts and look at what people are buying and why...are they aspiring photographers that want to learn more about a certain technology (DSLR and whatever is next...) or are they photographers that are looking at how to build a brand/reputation or are they photographers that are looking to start their own business (wedding photography for example)....

        I would take your longish list below and narrow it to 3-4 and then dig in to find specific demand - let that trigger your next steps on your road to creating and selling your own products online

        Originally Posted by rockerjaw View Post

        I'll name a few:
        E-commerce study resources to cover:
        -Digital Photography
        -Freelance Writing
        -Html Website Building
        -Graphic Design
        -Accounting
        -Digital Photography
        -Information Security
        -Sales Mangament
        -Marketing Systems
        -Sales And Promotions
        The list goes on, though thats enough to give an idea of where my heads at.
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        • Profile picture of the author rockerjaw
          Thanks again JBsmith. Your advice is invaluable to me. Every time you leave a reply im forced to relook at my approach and start to consider a serious overhaul.
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  • Profile picture of the author R0b328
    I think in a very basic way, that's a great outline. The more you focus on answering questions and solving problems the better everything goes. The better the answers and the bigger the problems you solve, the better your info product biz
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  • Profile picture of the author Authony Clark
    [DELETED]
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    • Profile picture of the author rockerjaw
      Hi Authony. Is your name pronounced like Anthony? Anyway, I thought I replied to this message: thats great information I'l so a bit of side by side comparisons with the way your suggesting and the way im already doing it to see if I can make some adjustments.
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  • Profile picture of the author JohnMcCabe
    People are missing one of the biggest benefits to doing niche research via forums, Q&A sites, etc.

    It isn't just the questions themselves.

    It's the language people within the market use when talking about those questions and their answers. When you know how people in a market talk to each other, you can talk to them the same way. You can learn the underlying emotions and motivations.

    Something the OP said reminded me of one of those GRQ products on how to create info products in minutes without being able to write or knowing anything about the topic. I'll save y'all the $17...

    Go to popular forums and Q&A sites, copy.paste the questions into a new document. Then copy/paste several answers under each question. Slap a cover on it and save as a PDF. Copyright infringement be damned, we're trying to get rich here without actually doing or producing anything valuable.

    It's crap like this that flooded Kindle during the gold rush and inspired the crackdown on junk "ebooks."
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    • Profile picture of the author rockerjaw
      Great advice. I'l be sure to be listening to the language being used. I especially like your take on the copy and paste a few Q & A to create an ebook. Thanks for the reply.
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    • Profile picture of the author rockerjaw
      John, to be clear...I think your saying promoting the cheap crap is good.
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      • Profile picture of the author JohnMcCabe
        Originally Posted by rockerjaw View Post

        John, to be clear...I think your saying promoting the cheap crap is good.
        Then I need to rewrite my answer,as that's the complete opposite of my intent.

        Using Q&A sites to get inside your prospects heads and learn the language they use, good.

        Stealing content and packaging it as your own, bad. Very bad.

        Creating that kind of cheap crap is bad, and promoting it is just as bad.

        More clear?
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        • Profile picture of the author rockerjaw
          Very Clear. Thanks again for the reply.
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