What can medium and large sized firms do to get new customers?

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I am consulting for a firm that is interested in attaining new customers for their business. What are the most popular and effective ways for consumer goods companies to grow the customer list?
#customers #firms #large #medium #sized
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  • Profile picture of the author FreedomBlogger
    You should look into email marketing.

    Build an email list by giving away something for free. Build a high converting funnel and advertise it like crazy. You can pay for ads or you can implement free methods for targeted traffic like Social Media Marketing.

    The key is in building that email list of potential customers. The bigger that list is and the better the relationship is between you and them, the better results you can get.
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    At the beginning, I thought making money online with a blog was super super hard. Not anymore. Learn the art of making money online blogging - step by step - HERE.
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  • Originally Posted by imstochel View Post

    I am consulting for a firm that is interested in attaining new customers for their business. What are the most popular and effective ways for consumer goods companies to grow the customer list?
    So you're consulting for what I would imagine to be a fairly decent sized company - and you have no idea what you're even doing?

    Not being an ass, I promise, but if you're posting here - maybe you're not qualified to take the job...
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    • Profile picture of the author Mike Anthony
      Originally Posted by TenaciousGrease View Post

      So you're consulting for what I would imagine to be a fairly decent sized company - and you have no idea what you're even doing?

      Not being an ass, I promise, but if you're posting here - maybe you're not qualified to take the job...
      Quoted for just the ever loving truth.

      Thats why I refuse to answer some questions and wish others would refrain from doing so. This the kind of thing that just junks up the online marketing niche for all of us.

      "oooh, oooh! I am a consultant ...now all I have to do is ask anonymous posters on a forum what I should do next to umm actually do what I represented to the company I could do".

      Why should anyone help them pull off being that kind of a consultant? If they consult in some other area the answer is simple.

      Stay in your lane and leave it to a real consultant in that area.
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      • Originally Posted by Amit Patel View Post

        I agree completely.
        Agree with what, exactly?
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    • Profile picture of the author Amit Patel
      I have to ask you.

      How did you get this project?

      You should be a master of customer acquisition process. Use the same process for your client that you used to get him as a client.

      It should work.
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  • Originally Posted by imstochel View Post

    I am consulting for a firm that is interested in attaining new customers for their business. What are the most popular and effective ways for consumer goods companies to grow the customer list?
    For offline marketing, i would stick with direct mail, referral marketing, and lead generation advertising.

    For online marketing, PPC immediately, local SEO marketing, and more email marketing to past and current companies. Make sure your email opt-in form is on every page of their website.
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  • Profile picture of the author hfbadvertising
    What's your budget? Sounds like it's 0 if you are looking for free advice. I would Google for ideas.
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    Harris Brown
    HFB Advertising

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  • Profile picture of the author Jason Kanigan
    Despite agreeing with Tenacious and Mike, I'll give a wee bit of direction out of the dumbness of my heart.

    Take some of the fee I hope you got and invest it in a call with an expert in the consumer goods field.

    Not me...I'm not a B2C guy. But I'll bet you'll be talking about distribution channels, value-added resellers, and sellthrough rates. If not, you're not talking to the right person.

    Or you could try to beat sales out of the market the old fashioned way, with FB ads as the start of some kind of funnel to try and keep it all in-house...hardest way I can think of doing it, with the least proven bits and the highest chances of failure every step of the way. Probably what most people on this forum would knee-jerk to do.

    If you profess to be in this field, learn its terminology.
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  • Profile picture of the author ryanbiddulph
    Solving consumer goods customer problems through:

    - blogging
    - video marketing
    - building a list

    Folks dig your free content shared across each channel and become customers.
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    Ryan Biddulph, Blogger, Author, World Traveling Digital Nomad
    If you want to become a full time blogger you can buy my eBook here
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  • OP...?

    Where'd he go I wonder?
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  • Profile picture of the author JoeGrey
    Email marketing and social media. Use both organic and paid traffic.
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  • Profile picture of the author JohnMcCabe
    Originally Posted by Mike Anthony View Post

    Quoted for just the ever loving truth.

    Thats why I refuse to answer some questions and wish others would refrain from doing so. This the kind of thing that just junks up the online marketing niche for all of us.

    "oooh, oooh! I am a consultant ...now all I have to do is ask anonymous posters on a forum what I should do next to umm actually do what I represented to the company I could do".

    Why should anyone help them pull off being that kind of a consultant? If they consult in some other area the answer is simple.

    Stay in your lane and leave it to a real consultant in that area.
    Quoted because I could only hit the thanks button once. "Consultants" like this one remind me a lot of this guy:


    Bet you thought I was going after Trump, didn't you?

    Originally Posted by Amit Patel View Post

    I agree completely.
    With what? Or whom?
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