UNDEAD! Passive Traffic Method from Dead Domains

25 replies


What's this, you scream? A passive traffic method.

[ B A R B A R A ]


[ D E A T H ]



Over 250,000 domains die each day.

Death - for a domain - comes in two general forms.

1. The domain can expire. The owner of the domain fails to pay the renewal fee.

2. The domain can be deleted. The owner deletes the domain from his account.

A mere handful of weeks later?

The domain can become available for anyone to register.

Thing is?

Some of these domains are not . . .

Well . . .

Entirely dead.

They still crawl the earth.

[ A L I V E ]


[ U N D E A D ]


Domains die.

Even famous domains can die.

If only for 1 minute in some cases.

And sometimes?

The same owners can make the mistake more than once.

What is a domain?

To many people, a domain is a business. Or, rather, the land on which the business resides.

Consider where you live.

One minute a business is alive and kicking. The next? Toes up.

Businesses die.

Domains die.

Two miles away from where I live, you have a Victorian town. On the main street is a Marks & Spencer.

The local rumour mill informs me that M&S, which has paid their current lease for well over two decades, will soon relocate to the nearby retail park.

Thousands of people a day walk past their current premises.

Question is, when M&S pick up sticks, will the people stop walking?

Exactly.

No, for most people walking the high street, nothing will change.

And the kicker?

The same situation can happen with a domain.

Consider Joe Marketer.

Ten years ago, Joe gets a bright idea.

Originally Posted by Joe Marketer

If I lose some weight, I'll be able to see my willy.
Nine years ago, he gets another bright idea.

Originally Posted by Joe Marketer

People like videos games. I'll make videos, articles, and pictures about games
This is what Joe does.

Shall we break it down into - POW! POW! - bullet-form?

Why not, eh?

Over nine years, this is what Joe does:

1. Joe buys the domain BlahBlahWooGames.com.
2. Joe makes a blog for his domain.
3. Joe uploads 2,389 gaming videos to YouTube.
4. Joe uploads shorter versions to Facebook, Instagram, and Twitter.
5. Joe uploads 11,392 images to Facebook, Instagram, and Twitter.
6. Joe writes and syndicates 3,476 blog post articles.
7. Joe writes and syndicates 237 articles to EzineArticles.com
6. Joe makes 1,892 shares to Reddit.
7. Joe has 47,892 YouTube subscribers.
8. Joe has 78,131 Facebook followers.
9. Joe has 64,981 Instagram followers.
10. Joe has 79,413 Twitter Followers.

All of which?

All of which says nothing about the millions of media shares Joe has received.

(Spreading that media across all four corners of IM Land.)

Does the fun end here?

Almost.

We're not quite there yet.

We still have to talk . . . money.

This is where Joe's money comes from:

(More bullets?)

(I spoil you, but go on then.)

1. AdSense (YouTube.)
2. Free Affiliate Offers.
3. Paid Affiliate Offers.
4. Merchandise.
5. Patreon.

Joe? A simple marketer with simple monetization.

But saying that?

Well, our Joe does rather well.

1. He earns between $2 and $3 for each 1,000 YouTube video views.
2. He earns an average of $5 per commission on free-to-play games.
3. He earns an average of 4% per commission on game and hardware referrals.
4. He earns an average of $19.95 on merchandise sales.
5. He earns a regular $840 each month from Patreon.

See? Joe does pretty well.

(Still can't see the willy, but even so . . .)

Oh, did I mention that Joe plasters his domain over everything?

I didn't? No?

I'm sure I did.

Originally Posted by TA

Joe plasters his domain over everything.
Source: TA, from much, much earlier in the thread.
According to my monkeyservant Dennis - who has made a statistical analysis of the BlahBlahWooGames domain over the past 12 months - we can learn a great deal about its traffic.

Originally Posted by Dennis

Joe's domain gets traffic. Still.
(Fine work, Dennis, thank you.)

Thing is?

Joe no longer owns his domain. Nor its traffic.

Two months ago, Joe got a knock on the front door of his home.

He opened the door.

(You impressed with the prose?)

Elvira stood on the front stoop.

Waving.

Originally Posted by Elvira

Hi, gorgeous! Remember me?
Joe did not remember Elvira, no.

Joe found himself unable to take his eyes away from her big [removed by WF Boobs Word Removal Bot].

The huge [removed by WF Boobs Word Removal Bot]?

Joe could not take his eyes off the massive [removed by WF Boobs Word Removal Bot].

Originally Posted by Elvira

Honey, you remember me?
Still with eyes firmly fixed on the [removed by WF Boobs Word Removal Bot]:

Originally Posted by Elvira

Elvira! Of course I remember you! Come in!
Joe opened the door wide - very wide - and-

Originally Posted by Legal

Tom's partially sober legal department would like to make an announcement. The aforementioned Elvira is not - we repeat not - the famous Elvira. She is, in fact, just someone called Elvira. Common name really, isn't it? Elvira? Common name? It's a bit like the name Cuthbertabercrombiepennyworth. Practically every bugger I know is called Cuthbertabercrombiepennyworth. Anyway, carry on.
Where was I?

Originally Posted by Legal

I believe you were talking about [removed by WF Boobs Word Removal Bot].
Ah, that's right.

Joe and Elvira got married. They went to live on a tropical island together. Joe let his domain expire.

Originally Posted by Legal

Fantastic storytelling, Sir Tom. Bloody splendid!
And then some clever, dashingly handsome git called Tom . . . bought it.

Originally Posted by Legal

That would be you, would it?
What gave it away?

Originally Posted by Legal

The word "git."
But what did they really buy?

(Or register, if we're being precise.)

They bought . . .

[ T R A F F I C ]


They did this:

1. They registered a domain that had gaming traffic.
2. They made a landing page to promote gaming affiliate offers.
3. They plopped that lander on their newly registered domain.
4. They received passive gaming traffic.

The git in question spent $10 on a domain.

In return? Passive traffic.

Ah, but wait.

Passive traffic? I think not, good sir.

The git still has to renew his domain each year.

That's at least 47 seconds of active work. Yes?

Two words and a hyphen:

Auto-renew.

[ M E T H O D ]


Let's first be clear about something.

Joe Marketer? Just an example to illustrate Dead Domains.

The chances of you finding a domain like Joe's is roughly the same chance I have of Dennis actually doing some real work instead of reading a Playboy and polishing off the vodka. Just to be clear? The chances are really quite low.

Buying expired and deleted domains for their traffic and SEO juice is big business, practised by everyone from work-at-home marketers to major corporations. Both people and software scour the lists of recently deceased domains.

Which begs the question, why bother looking?

Valuable domains (with traffic) can slip through the cracks.

So what are you and I going to do now?

Two things.

Thing One: You'll learn how to find and register Dead Domains.

Thing Two: You'll learn what to do with them.

[ O N E ]

Youtube.

People use domains on YouTube to brand their channels, to brand their videos, and to send type-in and click-traffic to their websites, where the latter will see us finding domains in the descriptions of their videos and on the About pages.

When people either let domains expire or decide to delete them, those domains are often still visible on YouTube. They still often reside on About Pages. They still often reside on and beneath videos. And some of those videos still get traffic.

The wonderful thing about YouTube? You can publish a video today and still be receiving views (and traffic) for years to come. I began publishing on YouTube when it arrived on the scene and I still get views on my old videos today.

As a Dead Domainer? You can profit from that.

The work is hard.

Digging up things in the dead of night?

Hard work.

But - when you find a good one - it can be rewarding.

1. Google Search.

site:youtube.com [niche keyword]+.com

2. Tab Open.

1. Tab open each result and look in the description.

2. If you see a domain? Give it a click.

3. Is the domain still active? Yes? Click-off the browser tab.

4. Does it appear dead? Add it to your list on notepad.

5. Rinse and repeat until you either get bored, fall asleep, or pass out from the vodka, or from the fumes of your farting capuchin monkeyservant.

3. Check One.

1. You have one or more potentially dead domains on your notepad list.

2. Head over to Godaddy and slap the domains into bulk search.

3. Once you receive the results, delete all but the dead domains.

4. Check Two.

You now wish to see if the domains have enough traffic to make any $10 registration fees a worthwhile investment. Will you find exact traffic figures? No. The best you can do is get an idea.

1. Slap the channel into Social Blade.

2. If the channel is listed on SB, you'll receive channel and video traffic data.

3. As an example, look at this popular channel: Pewdiepie.

4. If the domain is not listed on SB? Time to get down to some real work.

5. Examine the YouTube channel and take a look at their total views.

6. Make a note of the total.

7. Return 24 hours later and subtract the old figure from the new.

8. You'll now know how many views - on average - the channel gets each day.

If you wish to be more precise?

1. Extend the number of days and calculate the arithmetic mean,

2. Total extra views from Day 0 / number of days.

3. This gives you a more accurate daily average.

4. But it also gives more time for someone else to register it.

Any given niche will have thousands of associated keywords. The farting capuchin monkeyservant niche, for instance, has (so Dennis tells me) precisely "a lot of keywords." And what does this mean?

It means you can rinse and repeat any Dead Domain searching processes by simply using a different keyword. You start with "keyword one." You go through the mentioned procedure. If you're still sober enough?

You slap in "keyword two." And so on.

Furthermore? Not everyone uses a .com domain. We have all manner of domain extensions (.net, . org, .info, and my personal domain of choice, .capuchin). To further extend your search procedure? Different domain extensions.

5. Check Three.

1. Slap the domain into Google.

2. Take a look at where else it lives.

3. Well, shambles along with an undead gait.

4. Are the locations still getting traffic?

5. Good good.

Other Socials.

You can employ the same procedure for the other socials.

You can even employ Social Blade for Twitter and Instagram results.

site:instagram.com [niche keyword]+.com

site:twitter.com [niche keyword]+.com

site:facebook.com [niche keyword]+.com

Out of the 4 networks (Youtube, Twitter, Facebook, Instagram), which is my favourite?

YouTube.

The trouble with the other networks?

The passive traffic received by dead domains on the other 3 is typically a fraction of the traffic from YouTube.

Ezine Articles.

There was a time - roughly 87 billion years and 14 Sundays ago - that EzineArticles.com was a fine way for a marketer to generate direct traffic to their properties and to benefit from SEO juice.

Nutshell? This is what you did.

1. You selected 1 rankable primary keyword.
2. You selected half a dozen rankable secondary keywords.
3. You wrote a 500 to 750 word article.
4. You SEOed the article for your keywords.
5. You employed a bio that looked like it was part of the article.
6. You linked to one of your properties in the bio.
7. You used keyword anchor text for the link.
8. You published the article on EZA.
9. You often ranked page 1, position 1 for keywords.
10. More juice needed? Anchor text the article on the right sites.
11. Result one? Passive direct traffic from the bio.
12. Result two? The growth of Google juice to related properties.
13. Result three? Marketers legitimately taking and syndicating your articles.
14. Result four? Lots of excited pelvic-thrusting.

Bum marketing, in a very boiled-down nutshell.

Question.

Does this mean EZA is useless for a Dead Domainer? No no. A farting and Playboy reading and vodka drinking capuchin monkeyservant is useless for a Dead Domainer. EZA? It's really quite useful, and there are two reasons for it.

1. Marketers still use EZA (syndication).
2. It has a lot of articles that still get traffic.
3. And . . . a lot of domains.

You use the same procedure as described throughout the YouTube section above. One difference boils down to how you assess for potential traffic.

Take a look at an example article: Capuchin Monkeys As Pets.

(Not my article, BTW.)

(I see no mention of feeding it vodka.)

(Or Playboy.)

If you scroll to the bottom of the article, you'll see how many times people have viewed the article. So, using a similar procedure as we used for YouTube, we make a note of the view total and check it again after 24 hours or longer. You can then make a fairly decent projection as to how many views the article will receive each month.

Estimates?

But what about better projections?

In the case of each source of Dead Domains, the question remains, how do we get a better idea of traffic volume?

There is really no solid answer.

In my own experience, I find that different niches and how the media is presented will lead to different rates of people clicking through.

It boils down to two things:

1. Use any experience you have in order to give you a rough idea of how many clicks a link should be getting from a property.

2. Lacking sufficient experience, assess how much traffic the property is getting and then make a decision based around that.

All of which leads us to another question.

This one:

Did Joe ever lose enough weight to see his willy?

Closely followed by this question:

How do I use the traffic?

Well . . .

I like to direct it to a video of me twerking.

But I can give you some other ideas:

[ T W O ]


So what do you do once you have a dead domain?

Choices, choices.

Oh, and choices and choices.

These choices:

1. Flip it (sell it).
2. Redirect it to an affiliate offer (if the network allows) or one of your properties.
3. Setup a landing page that promotes your products or affiliate offers.
4. Setup a squeeze page to capture email subscribers.

Those 4 choices top the charts.

(Though the twerking video still ranks #1 among them.)

You can, for instance, do a few other things.

5. Direct traffic to your socials.
6. Direct traffic to your videos.
7. Direct traffic to your other social media shares.
8. Direct traffic to your articles.

Whatever you decide to do?

You have traffic to do it.

Passive traffic.

[ B U R G E R ]

I began to whack-out DD over breakfast. We're now approaching lunchtime and I have a date with a burger in town; the same Victorian town I mentioned earlier, as a matter of fact.

I'll most likely be adding more content to this thread when I have the time. In the meantime? Well, as before, choices:

1. Subscribe if your favourite colour is banana.
2. Hit the Thanks button if you like hitting things.
3. Chat, ask questions, post your twerking videos.

Oh, before I forget: two morals of the story.

First, valuable domains can slip through the cracks. Second, make sure your domains are not among them.


Cheers,

Tom
#dead #domains #method #passive #traffic
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  • Profile picture of the author Jason Kanigan
    Ah, a "Too Good For Free WF" public post from Tom once again...

    I hope some newbies don't say, "This is too long" and refuse to consume the incredibly useful and valuable information you've provided here because it doesn't fit their preferences. They oughta copy and paste it into a Word doc and start going through it every day until they understand it...then start following it. That's what I'm doing.

    Also, I see Dennis has been working on his artistry. Good for him!
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  • Profile picture of the author Oziboomer
    Thanks Tom,

    A lot of people wouldn't realise it is not necessarily the volume of traffic an old domain can deliver but the benefit of pre-qualification that often some obscure deleted domains provide.

    When so many people focus on trying to attract a broad audience and so many others focus on paying to attract a targeted one there are those that recognise a pre-targeted audience is out there just waiting for direction and with a little effort that natural flow can be eased towards the solution they are seeking.

    Best regards,

    Ozi
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  • Profile picture of the author Steve B
    Tom,

    I try to look at the whole "dead" or "expired" domain strategy with an open mind and willingness to learn; but I've got to tell you that personally, at least, my opinion over many years of thought about this is that there are more effective ways to draw traffic, especially given the work involved. How many dead domains are going to have incoming links to products, offers, posts, and downloads that won't be available from the new site? And even if you don't put a new site on the domain, how are you going to "fix" any broken and dead links?

    Granted, if all you want is some traffic, a dead domain in the same niche that you plan to use it for would be very important, IMO. Traffic not targeted is not worth much these days.

    Also, realistically, how many dead domains are you going to find with the following characteristics?

    ============================================
    Over nine years, this is what Joe does:

    1. Joe buys the domain BlahBlahWooGames.com.
    2. Joe makes a blog for his domain.
    3. Joe uploads 2,389 gaming videos to YouTube.
    4. Joe uploads shorter versions to Facebook, Instagram, and Twitter.
    5. Joe uploads 11,392 images to Facebook, Instagram, and Twitter.
    6. Joe writes and syndicates 3,476 blog post articles.
    7. Joe writes and syndicates 237 articles to EzineArticles.com
    6. Joe makes 1,892 shares to Reddit.
    7. Joe has 47,892 YouTube subscribers.
    8. Joe has 78,131 Facebook followers.
    9. Joe has 64,981 Instagram followers.
    10. Joe has 79,413 Twitter Followers.
    ===========================================

    Most likely, never in a life-time would most of us have this opportunity laid upon us.

    Someone would have to be crazy to give up such a domain for a $10 registration fee if they'd done that kind of work at their site, even if the owner wanted to do other things. He could hire a cheap outsourced site manager to see that the traffic (and income) continued.

    Secondly, Google and other search engines want to provide their traffic with the best user search experience possible. Is that going to happen by sending traffic to links that are years old and the destination no longer provides the purpose of the original link?

    Make no mistake, the SEs know when a domain changes ownership. They know when a new web site replaces a previous one. They know when incoming links don't match what has replaced them. Granted, it may take a few weeks or months for the transition, but Google and others aren't going to serve their traffic with years old links to places that weren't intended in the first place.

    One last thought - how do you know what "negative baggage" comes with a specific domain? Bad reviews, banned domains, scam alerts, claims of copyright infringement, etc, could be attached to any dead domain. In fact, negative responses could be the reason a domain was dropped in the first place. At least with a new un-registered domain you get to start with a clean slate.

    With all that said, I am of the opinion that there are better marketing methods available than messing with dead domains. How many hours are you going to spend) searching for a needle in a haystack? Why not register a great new domain instead and begin building traffic to it?

    Obviously, this is just my own opinion.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

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  • Profile picture of the author ChrisBa
    This is a very interesting perspective and I see how it makes sense.

    I would also assume there is a fair bit of trial and error involved with this as well
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  • Profile picture of the author Tom Addams
    Originally Posted by Jason Kanigan View Post

    I see Dennis has been working on his artistry. Good for him!
    He's a gifted capuchin, isn't he? His abilities extend beyond mere digital images, too. Yes, judging by the scrawled signatures around the office, Dennis penned Old Man and the Sea, designed the original 1977 poster for Star Wars: A New Hope, threw together just short of 3,000 comics (including the invention of Batman, Superman, Spiderman, and others), engineered a Samsung television, slapped together a few laptops, invented the ipad (now known as the "iDennis"), and, probably his greatest achievement to date, created a styrofoam box of 14 day-old chicken tikka masala. But that's just capuchins for you, isn't it? Inveterate over-achievers!

    Originally Posted by Jason Kanigan View Post

    Ah, a "Too Good For Free WF" public post from Tom once again...

    I hope some newbies don't say, "This is too long" and refuse to consume the incredibly useful and valuable information you've provided here because it doesn't fit their preferences. They oughta copy and paste it into a Word doc and start going through it every day until they understand it...then start following it. That's what I'm doing.
    Thanks, mate! DD has always worked very well for me and it's one of those traffic methods that isn't easily saturated so I'm happy to share. I'm glad you mention newbies in your post. Buying expired and deleted domains is big business for work-at-home chaps like myself and all the way up to giants like Microsoft. Aim of the thread? I'm hoping to give the newbies a low-cost and simple way to get started. I think the post runs to just short of 3,000 words (about my limit for a Saturday morning) and I'll be adding a great deal more when time permits. Big subject. Lots to cover. Should be a lot of fun for everyone!

    Originally Posted by Oziboomer View Post

    Thanks Tom,

    A lot of people wouldn't realise it is not necessarily the volume of traffic an old domain can deliver but the benefit of pre-qualification that often some obscure deleted domains provide.

    When so many people focus on trying to attract a broad audience and so many others focus on paying to attract a targeted one there are those that recognise a pre-targeted audience is out there just waiting for direction and with a little effort that natural flow can be eased towards the solution they are seeking.

    Best regards,

    Ozi
    Sir Ozi! Thank you! You bring up a cracking point: pre-qualification. At last count, I believe Microsoft owns 76,000 domains. (I'd hate to pay their renewal fees! Bloody hell!) That kind of level is obviously way above the norm, even for a corporation, and massive chunks of them will be the usual case of protecting intellectual property. What they're famous for doing, though, is purchasing domains (expired, deleted, owned) for their pre-qualified traffic properties. On a much smaller scale, I do the same thing.

    As you say, it isn't about the volume. I do get very lucky on occasion and pick up high traffic DDs (always YouTube-based) but the majority are low-volume. Thing is, you can earn good money on buying up lots of low-volume (quality) DDs. One of my oldest low-traffic DDs (that I've owned for about 8 years) is good for no more than 25 to 35 landing page hops a day, but it averages (day in, day out) $0.40 to $0.60 EPC. I have lower and higher volumes than that. What I find makes a difference to conversions? How well the traffic is warmed-up/ qualified.

    Originally Posted by Steve B View Post

    Tom,

    I try to look at the whole "dead" or "expired" domain strategy with an open mind and willingness to learn; but I've got to tell you that personally, at least, my opinion over many years of thought about this is that there are more effective ways to draw traffic, especially given the work involved. How many dead domains are going to have incoming links to products, offers, posts, and downloads that won't be available from the new site? And even if you don't put a new site on the domain, how are you going to "fix" any broken and dead links?

    Granted, if all you want is some traffic, a dead domain in the same niche that you plan to use it for would be very important, IMO. Traffic not targeted is not worth much these days.

    Also, realistically, how many dead domains are you going to find with the following characteristics?

    ============================================
    Over nine years, this is what Joe does:

    1. Joe buys the domain BlahBlahWooGames.com.
    2. Joe makes a blog for his domain.
    3. Joe uploads 2,389 gaming videos to YouTube.
    4. Joe uploads shorter versions to Facebook, Instagram, and Twitter.
    5. Joe uploads 11,392 images to Facebook, Instagram, and Twitter.
    6. Joe writes and syndicates 3,476 blog post articles.
    7. Joe writes and syndicates 237 articles to EzineArticles.com
    6. Joe makes 1,892 shares to Reddit.
    7. Joe has 47,892 YouTube subscribers.
    8. Joe has 78,131 Facebook followers.
    9. Joe has 64,981 Instagram followers.
    10. Joe has 79,413 Twitter Followers.
    ===========================================

    Most likely, never in a life-time would most of us have this opportunity laid upon us.

    Someone would have to be crazy to give up such a domain for a $10 registration fee if they'd done that kind of work at their site, even if the owner wanted to do other things. He could hire a cheap outsourced site manager to see that the traffic (and income) continued.

    Secondly, Google and other search engines want to provide their traffic with the best user search experience possible. Is that going to happen by sending traffic to links that are years old and the destination no longer provides the purpose of the original link?

    Make no mistake, the SEs know when a domain changes ownership. They know when a new web site replaces a previous one. They know when incoming links don't match what has replaced them. Granted, it may take a few weeks or months for the transition, but Google and others aren't going to serve their traffic with years old links to places that weren't intended in the first place.

    One last thought - how do you know what "negative baggage" comes with a specific domain? Bad reviews, banned domains, scam alerts, claims of copyright infringement, etc, could be attached to any dead domain. In fact, negative responses could be the reason a domain was dropped in the first place. At least with a new un-registered domain you get to start with a clean slate.

    With all that said, I am of the opinion that there are better marketing methods available than messing with dead domains. How many hours are you going to spend) searching for a needle in a haystack? Why not register a great new domain instead and begin building traffic to it?

    Obviously, this is just my own opinion.

    Steve
    Thanks for sharing your thoughts, Steve. I think you'll benefit from future updates to the thread. I'd add more today but it's Mother's Day here in the UK. Stick around, mate!

    Originally Posted by ChrisBa View Post

    This is a very interesting perspective and I see how it makes sense.

    I would also assume there is a fair bit of trial and error involved with this as well
    Sir Chris! Thanks, mate! Massive amounts of trial and error. Even for me now and I've been at domaining since Uni (a good 2 decades). Ozi hits on a key issue above (pre-qualification). It's an area I really want to address in the next proper update to the thread. What I find helps me most is assessing not how much volume traffic the platforms are getting (where the domains are located) but how well those platforms warm up the traffic. I only wish EZA was as popular as YouTube. The quality of EZA domains? So freaking good. When you have an article that runs to 2,000 words, say, and that article is purely intended to DRIVE TRAFFIC to the bio link, that, Sir, is quality traffic. If only EZA sent more volume!

    Thanks, guys! As I mention to Steve, Mother's Day here in Blighty, or else I'd stick around. Thanks for the interest in DD. I was excited to finally talk about it so it's great to see some of your replies. Righto - I'm off to make myself look pretty for Mrs. A.

    Cheers!!

    Tom
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  • Profile picture of the author otonolujan
    Hi Tom,

    Thanks for this post. I had to re-read it a couple times to see if you did actually reveal what ever happened to Joe.

    This post really got me thinking. I may have already landed on a few opportunities to redirect traffic for some of my own sites. Spyfu doesn't seem to have any traffic records for them, so I have a bit more work to do to determine their value.

    Much appreciated!
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  • Profile picture of the author Tom Addams
    Good Morning, otonolujan!

    Originally Posted by otonolujan View Post

    Hi Tom,

    Thanks for this post. I had to re-read it a couple times to see if you did actually reveal what ever happened to Joe.

    This post really got me thinking. I may have already landed on a few opportunities to redirect traffic for some of my own sites. Spyfu doesn't seem to have any traffic records for them, so I have a bit more work to do to determine their value.

    Much appreciated!
    Just waking up here and chugging down my first coffee of the day. What a great reply to start off my day.

    Thank you!

    Joe's new girlfriend, Elvira, bought them both a nice island. From what I hear, Joe is currently lazing on a beach hammock, reading a James Patterson, and keeping an eye on Elvira as she demonstrates her unmatched abilities to float. Lucky git!

    Originally Posted by otonolujan View Post

    I may have already landed on a few opportunities to redirect traffic for some of my own sites. Spyfu doesn't seem to have any traffic records for them, so I have a bit more work to do to determine their value.
    That's terrific news! Keep an eye on the thread. I'll hopefully be adding more research procedures this week or over the weekend.

    Cheers!

    Tom
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    This: Learn how I earn money by giving away free stuff. [Read Month One, the 799 Page Book.]
    Or this: I coach members of Warrior Forum [Warrior Discounts available. PM for details.]

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    • Profile picture of the author offrs reviews
      Great stuff! It's funny that the simplest ideas can be the most potent.
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      • Profile picture of the author Tom Addams
        Originally Posted by offrs reviews View Post

        Great stuff! It's funny that the simplest ideas can be the most potent.
        Thanks, OR!

        I agree, and especially agree in the case of Dead Domains. This is not a complex method. But - from my own experience - it's a very useful method.

        To anyone else (including OR above):

        I think the newcomers to IM will benefit from actionable steps; an A to Z from start to finish. This is the next planned update. We're going to look at DD from hunting, to registration, to using the domain/ domains to send traffic and earn money.

        Stay tuned!

        - Tom
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  • Profile picture of the author Tom Addams


    [ H U N T I N G ]


    Agenda.
    You are interested in the unknown.

    The mysterious.

    The unexplainable.

    That . . . is why you are here.

    And now, for the first time, TA and his inebriated capuchin are bringing you the full story of hunting for dead domains. We are giving you all search operators to aid you in this terrifying ordeal. The facts. The procedures. The falling-down-drunk monkey. No stone will be left unturned. No monkey will be left on the ground.

    On our agenda - m'ladies, m'lords, m'capuchins - we venture into the night with our trusty manservant (and monkeyservant) and sink our spades into the earth. My friends, we cannot keep this a secret any longer. Can your heart stand the shocking facts of the true story of . . . Dead Domain Hunting?
    Hunting.
    Basic Operator.

    Yesterday, we looked at a basic Google search operator for DD.

    site:[platform].com [niche keyword]+.[domain extension]

    Some usage examples? On the way.

    site:youtube.com pet monkey+.com

    site:ezinearticles.com pet food+.net

    The first operator will yield a plethora of capuchin monkeyservants and the second will teach us how to keep them well fed (Playboy, Smirnoff, Masala).

    To expand? The basic operator is intended to reveal two things of import.

    1. Niche pages or videos.
    2. Domains.

    So the intention is to turn up results on our desired topic, where those results have a high chance of having an associated domain.

    Historic Filter.

    We can inject the historic filter to increase the likelihood of us finding dead domains. Explain, Tom? Nutshell: the older the result, the more chance we have of finding a domain that has expired, been deleted, gone toes up.

    Jane Marketer (Joe's sister) could upload 100 YouTube videos, say, in 2011, slapping her domain in each of their descriptive fields, only to decide in 2015 that she's had enough and would rather return to college.

    The older the page or video? The more chance of finding a DD.

    1. Tools.
    2. Any Time.
    3. Custom Range.

    Employ that Google search filter and start out by setting your date quite some years in the past. Once the results have been exhausted? Set the following year. So you may start with 2010 and then move onto 2011.

    INTERLUDE: THE BIG WHY.

    The mention of Jane Marketer brings up a hot topic, doesn't it? Topic being, why on earth would some silly git either let a domain expire or delete it? It makes about as much sense as forgetting to have your breakfast vodka.

    If you whacked up 500 videos, slapped down 250 articles, and hurled together 3,500 social media updates, all of which had your domain plastered all over them, would you be silly enough to delete the domain? Let it go toes up?

    I should bloody well hope not. Just think of all the work. Think of all the effort. Think of the creativity expended. Tossing together media about attractive sheep? In order to promote sheep dating? That - is a lot of work.

    91,250,000 domains expire each year. I counted. Domains expire and get deleted for multiple reasons. One reason? The person is a silly git. There are other reasons, some of which relate to being a silly git. I'll give you some

    1. The person gets bored.
    2. The person passes away.
    3. The person gets a better idea.
    4. The person retires.
    5. The person gets frustrated.
    6. The person is forgetful.
    7. The person is cyber-squatting.
    8. The person cannot pay renewal fees.
    9. The person is lazy.
    10. The person assumes the business is a dud.
    11. The person is not a professional marketer.
    12. The person buggers off with Elvira.

    You - I hope - are not a silly git. We do, however, only have to look around the internet (often not terribly far) to cast our bloodshot eyeballs upon Homo Erectus Silly Gitus. Such humanoids? Not as evolved as you.

    Silly Gitus will do (you ready for this?) silly things. They will forget all about their breakfast cigarette. They will brush their teeth each morning with vodka (good so far) but make the mistake of rinsing with water.

    The kicker? The population of Silly Gitus is on the rise. We live in an age where almost everyone is an internet marketer. We even have ads on television telling us to become YouTube creators. It is a strange age.

    The general population lives online. It is only natural, then, that such a population would be keen to work online, too. The result is an influx of sensible people and Silly Gitus. Much of the time? The latter hand us dead domains.

    INTERLUDE - THE SEQUEL: SQUATTING and BAD HISTORY.

    Domain Buying 101? Make sure you're not about to cybersquat or get a domain with bad history. This is rudimentary knowledge that most Warriors will already know (if so, feel free to skip ahead) but let me run through it with you.

    First, cybersquatting.

    What is cybersquatting? Not to be confused with cyberspotting, a popular hobby enjoyed by anyone called Melvin, where the person in question wears an anorak, stands out in the rain, points at exciting domains and says, "Ooooooo."

    Cybersquatting is "the practice of registering names, especially well-known company or brand names, as Internet domains, in the hope of reselling them at a profit." Source: Someone not called Melvin at Google.

    Now for bad history.

    It is 2018. Even if you forget all about dead domains and, instead, head over to Godaddy and tap in a domain name, there is a 50-50 chance that any available domain will not be a fresh, unsullied domain.

    A person can sit at their computer and pull a domain name out of their melon and, after a quick check of domain history, that very same person can learn that 9 other people have owned the domain name throughout the years.

    Remember, 250,000 domains expire each 24 hours. The chances of a seemingly fresh domain having zero ownership history? I would say it is even less than 50%. This, especially, may be the case for keyword domains.

    How do you deal with both issues?

    To avoid cybersquatting, run your potential domain through any popular service to check for possible issues of trademark infringement. You have a range of free and paid services for this purpose. The following are free.

    1. Estibot Domain Trademark Checker.
    2. Trademark Electronic Search System (TESS).

    To avoid bad history, more leg work is involved. Run the domain through Archive and examine available pages. Similarly, run the domain through a simple Google search and examine the listings.

    In the latter two cases, you're looking for any negative information that directly relates to the proposed domain. Did they post articles that insisted people avoid vodka for breakfast? Have only 2 cigarettes with it, and not 43?

    Precise Keyword.

    This operator will naturally yield fewer results but the results will be precisely related to the chosen keyword.

    "some keyword here"+".extension here" site:platform here.com

    "pet food"+".com" site:youtube.com

    Any Extension.

    Many people who practice Dead Domaining (my own term for it) will wish to register certain available domain extensions. This is especially the case if our Dead Domainer intends to rebrand the business and not simply use it for traffic.

    Other Dead Domainers? Toss - not given. They just want traffic.

    "some keyword here"+".http" site:platform here.com

    "pet food"+"http" site:youtube.com

    You can obviously use the "http" element in any type of search operator or through any form of search filter. It simply helps to deliver (helps, since it isn't precise, due to limitations of search) domain names in the results.

    Title Operator.

    A keyword in the title of a page or video can indicate that the media in question has been optimized for search engines. The inclusion of the keyword could be an utter fluke; generally speaking, it probably isn't a fluke.

    "http" intitle:"pet food" site:youtube.com

    That operator will yield video results that should have "http" in their descriptive fields and the keyword, "pet food" in this case" in the titles. Less results than with a basic operator, but increased chances of DDs having more traffic.

    [ T U N E D ]


    I'm terribly important (shut up, Jason!) so I'll leave it here for today. Stay tuned and, when I can drag myself away from very, very important things, I'll update this recent update with more hunting information.

    Cheers,

    Tom
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  • Profile picture of the author edmondpogi
    i thought i was wasting my time reading this... it turns out to be a good read! thank you very much.
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  • Profile picture of the author RickyMartinSEO
    Great read and great idea too. Thx
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  • Profile picture of the author brettb
    Thanks for the entertaining read OP.

    I bought an expired domain last year. It looked good on paper but I never really got much referral traffic from it.

    I've just been building an expired domains finder. If I spot any good domains while testing it, I'll do another test.

    BTW does Moz keep data on expired domains? I don't think it does, but I'm willing to be corrected on this.
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  • Profile picture of the author Tom Addams
    Originally Posted by brettb View Post

    Thanks for the entertaining read OP.

    I bought an expired domain last year. It looked good on paper but I never really got much referral traffic from it.

    I've just been building an expired domains finder. If I spot any good domains while testing it, I'll do another test.

    BTW does Moz keep data on expired domains? I don't think it does, but I'm willing to be corrected on this.
    Thanks, mate!

    When you get a winner, let me know!

    Cheers,

    Tom
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  • Profile picture of the author brettb
    Actually I think I just found a winner.

    A large site has become sick and has symptoms worse than 50X errors.

    I think it will die.

    Now this site's domain hasn't expired. But I bought a similar domain for $20.

    On day 2 of this crazy experiment I have had 3 visitors from Google.

    Trust me on this... if a popular site dies, Google is crying out to replace it .
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    • Profile picture of the author Tom Addams
      Originally Posted by brettb View Post

      Actually I think I just found a winner.

      A large site has become sick and has symptoms worse than 50X errors.

      I think it will die.

      Now this site's domain hasn't expired. But I bought a similar domain for $20.

      On day 2 of this crazy experiment I have had 3 visitors from Google.

      Trust me on this... if a popular site dies, Google is crying out to replace it .
      That's a slightly different approach to DD, Brett, but I'm pleased to hear you're KICKING BUTTOCKS.

      - Tom
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  • Profile picture of the author jennywilson
    Hi Tom,

    This is one of the best explained post about making money with expired domains.

    Thanks for sharing
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    • Profile picture of the author Tom Addams
      Originally Posted by jennywilson View Post

      Hi Tom,

      This is one of the best explained post about making money with expired domains.

      Thanks for sharing
      Hey Jenny

      Thank you! Apologies for the delayed reply - just caught your post.

      I plan on adding an update to DD soon. Stay tuned!!

      - Tom
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  • Profile picture of the author Mike Anthony
    Good stuff! We 've been doing expired domains for a long time in SEO but most people do it for rankings (prexisting links help pages rank) but the straight traffic angle is a good one and the social site search angle is a solid angle I've never tried
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    • Profile picture of the author Tom Addams
      Originally Posted by Mike Anthony View Post

      Good stuff! We 've been doing expired domains for a long time in SEO but most people do it for rankings (prexisting links help pages rank) but the straight traffic angle is a good one and the social site search angle is a solid angle I've never tried
      Thanks, Mike.

      Originally Posted by kazimuhith View Post

      Great Post! Dead domains can be a great source of traffic.

      The question is for how long? Google will realize soon enough that the domain has changed ownership. Will the traffic decline then? Anybody have any experience on this?
      It doesn't work so much like that with DD; that's the benefit of it. What you're doing here is effectively piggybacking exposure.

      So let's say you find a DD on 80 videos that are all ranked in Google and YouTube and have been syndicated to other locations.

      Those rankings are not related to the DD in question; they're all about the video SEO behind them.

      So you pick up that DD, either redirect straight to the affiliate offer or (better) install your lander (email or article landing page).

      You have traffic for as long as those videos stay ranked.

      And videos can retain rankings for a long, long time; in fact, the good thing about videos is that age usually strengthens ranking.

      You can get out-ranked, of course, but if you're doing DD a lot, your traffic is growing, not declining (at least in my own experience).

      I must really get my arse in gear and write up another update. Anyway, hope some of that is useful, mate.

      Have a good one!

      Cheers,

      Tom
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  • Profile picture of the author kazimuhith
    Great Post! Dead domains can be a great source of traffic.

    The question is for how long? Google will realize soon enough that the domain has changed ownership. Will the traffic decline then? Anybody have any experience on this?
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  • Profile picture of the author valleywide1997
    I bought 400 domains last year of which most are local Keyword relevant ones like ScottsdaleVapes.com and ClevelandCandy.com ..etc...my goal was to try the age old strategy of marketing them as turnkey website with hosting to local business owners in related ..like a vape shop or candy store...BUT not ONE owner saw any value in the offerings, and there were only so many locals to offer it to locally. Talk about major disappointment on my end. It still shocks be that the business owners did not see the value in these domains..I speculate that most local SMB's still dont realize that digital marketing and presence is everything right now, the way everything has gone and will continue to go.

    I hear rumors that keyword domains are making a come back so maybe Ill just develop them and sell the leads.
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    • Profile picture of the author Tom Addams
      valleywide1997!

      Originally Posted by valleywide1997 View Post

      I bought 400 domains last year of which most are local Keyword relevant ones like ScottsdaleVapes.com and ClevelandCandy.com ..etc...my goal was to try the age old strategy of marketing them as turnkey website with hosting to local business owners in related ..like a vape shop or candy store...BUT not ONE owner saw any value in the offerings, and there were only so many locals to offer it to locally. Talk about major disappointment on my end. It still shocks be that the business owners did not see the value in these domains..I speculate that most local SMB's still dont realize that digital marketing and presence is everything right now, the way everything has gone and will continue to go.

      I hear rumors that keyword domains are making a come back so maybe Ill just develop them and sell the leads.
      This is a different method to Dead Domains, mate, but I can still offer you a few pointers if you'd like.

      With DD?

      What we're essentially doing is registering (or purchasing) domains that come with traffic.

      That traffic may be from old articles or videos (etc.), where Joe Consumer is clicking links.

      Or it may come from type-in traffic, since a lot of media gets watermarked.

      Now, with your method?

      Old school method, certainly, but it does still work.

      The method has just been updated.

      Updated?

      In your post, you mention this:

      I speculate that most local SMB's still dont realize that digital marketing and presence is everything right now, the way everything has gone and will continue to go.
      You're wrong there.

      Offline businesses?

      They, mostly, do understand the importance of a digital presence.

      Which, as you'll appreciate in a moment, is actually working against you.

      Offline business?

      They understand the importance of being online. Many of them just don't understand all of the savvy strategies to EFFECTIVELY use online marketing.

      How does an offline business think?

      A local vape store, for instance?

      Well, imagine it's called Tom's Awesome Vape Store.

      That's the brand name.

      The business owner?

      These are a few things they've done:

      - Bought TomsAwesomeVapeStore.com
      - Paid for a logo design.
      - Had their high street shop branded with design.
      - Put name and logo and domain on business cards, etc.
      - Used the name in other offline ad platforms.
      - Sprinkled that name across online ad platforms.
      - Paid an SEO $1,000/ month to rank their website.

      So, you come along, right?

      And you offer them ManhattanVape.com

      Because the shop's in Manhattan (state the obvious, Tom).

      Now, you and I?

      WE know the value of that domain.

      But the chap running Tom's Awesome Vape Store?

      He's just thinking about this:

      - Bought TomsAwesomeVapeStore.com
      - Paid for a logo design.
      - Had their high street shop branded with design.
      - Put name and logo and domain on business cards, etc.
      - Used the name in other offline ad platforms.
      - Sprinkled that name across online ad platforms.
      - Paid an SEO $1,000/ month to rank their website.
      He's also thinking about the 7 other guys this year who's tried to flog him similar domains.

      To him?

      You're just some anonymous annoyance. Some spammy clown. Some faceless somebody.

      Is he going to convert?

      Buy from you?

      Even reply to your communication?

      Answer the email?

      Pick up the phone?

      Give you the time of day in (person to person) his store?

      Is he balls.

      An offline business owner?

      They're not like you and I.

      For a start, they're not usually all that net savvy.

      But, far more relevant than that (relevant to you, flipping domains), this business owner wants to see (in black and white) THE BENEFITS of what you offer.

      And before he'll even consider any of those benefits, he needs to have ALL HIS OBJECTIONS OVERCOME.

      And he has plenty of objections.

      - I don't need another domain.
      - I don't trust people who flog domains.
      - The domain isn't related to my brand.
      - I don't do transactions online, unless you're Amazon.
      - I can't afford your crazy price.
      - I don't see the value in what you're offer.

      I could probably give you a hundred.

      (In the back of my head, I'm sure I once counted these objections and they came to either 37 or 47, but I'm sure I could add more that, as yet, I've not received.)

      I'm low on time this morning, so let me cut to the chase.

      Most of those objections?

      And others?

      Easy to overcome.

      The main problems you have:

      1. He doesn't trust you.

      2. He doesn't see the value in what you're offering.

      So, obviously, your mission?

      1. Earn trust.

      2. Show value.

      Which sounds so WF, I almost hate myself for stating the bloody obvious, lol.

      So let's get specific.

      Earn Trust?

      - Use name, photo, telephone, email, website, address.

      - Have testimonials from other local business owners (that he likely knows).

      - (Give away some domains and services for free to businesses in your target area. This'll get you the testimonials you need. Ideally? Video testimonials. But you definitely need photo and name of business and owner, along with a glowing written testimonial.)

      - Be a local (or at least relatively nearby).

      - Give him something (theory of reciprocity).

      - Get referred to him by someone he trusts, if possible.

      - Give him hard copy materials.

      - Get him on the phone.

      - Walk into the store and chat.

      Show Value?

      You need to break the business owner out of the mindset that he only needs 1 website.

      Forget trying to convince him that it's all about SEO.

      I can rank any domain just as easily as a keyword domain.

      Keyword has significantly less relevance that it used to have in a domain.

      Think about large corporations.

      Think, for instance, about Google.

      Does it only own Google?

      Or does it own YouTube and many other brands?

      Think about Facebook.

      Only own Facebook?

      Or does it own Instagram and others?

      Question is . . .

      WHY.

      Because each product or service does better with a sole brand.

      Each brand?

      Each SATELLITE BUSINESS?

      It comes under the umbrella of the main brand.

      So let's say that Tom's Awesome Vape Store has products aimed at different customers.

      A far better way to convert leads?

      Give Joe Consumer EXACTLY what he wants.

      And to do that?

      TAILOR THE BRAND TO HIM.

      Maybe he wants:

      - Cheap vapes.

      - Starter vapes.

      - Custom vapes.

      I have no idea, because I know zilch about vaping.

      What you do is create CAMPAIGNS for each brand.

      And the ideal location?

      FACEBOOK ADS.

      So you don't offer him some domain that, to him, is just an insubstantial THING.

      You offer him a TANGIBLE PACKAGE.

      You're dealing with a business owner who DEALS in the tangible.

      A brick and mortar business.

      So you offer him:

      - Domain Name.

      - Website or Landing Page.

      - A brand concept and design.

      - Facebook Ad Services.

      - Free Trial (using his own money for ads).

      In most local situations? For most local businesses? You're not dealing with the upper echelon of online marketers.

      Competition CAN BE (not always) weaker.

      Get results for some free clients.

      Get those testimonials up.

      Get referrals, if possible.

      Then go prospecting.

      It's a bigger operation, and you'll want to outsource most of it, but it's a far better route (I know from experience).

      The main benefit?

      Aside from getting one-off service and domain sales?

      You're building a portfolio of clients who will pay for your ongoing marketing services.

      Ongoing services?

      Where customers don't just want you but NEED YOU?

      That's the ticket:

      Real money - that you can grow.

      - Tom
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  • Profile picture of the author Frankborg
    I just read Your post its really nice sharing for dead domains its help to do more best about domain I really enjoyed while reading this post nice sharing thanks
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