Use Negative-ish Subject Lines because we LOVE a train wrecks?

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Here's a quick brain fart.

My list is growing at a more predictable pace. I'm adding more BUYERS these days and I'm taking OPEN rates a lot more seriously than I used to.

Was just doing an audit of open rates relative to subject lines and subject lines alone. Wasn't looking at day of week, time, etc.

I have had one email - and one e-mail only hit that 40% open rate for a list size in the respectable 5 digits. In comparing that e-mail and it's open rates to others, it seems that the "muted" negative tone of the subject line is what did the trick. My "normal" average is right around 27% with 36% being the high before I reached that 40.8% open rate that fateful day.

I used a negative sounding subject line but at the same time deflected the negativity from me. Random example; I didn't say "I had a very bad day." it was more like "SHE had a really bad day."

From there I used intrigue in that precious (but often undervalued) preview sentence... Ex; "She had a very bad day..." Preview; "... and it wasn't even her fault..."

Just random examples I'm pulling from my rear end to avoid any self promo issues.

Curious to know you guys' experiences with "negative" subject lines? Have those subject lines performed better in the end (more sales)? Or, were they just overinflated opens of tire kickers with no intention of buying? Rather, hoping to see a "train wreck."
#lines #love #negativeish #subject #train #wrecks
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