More refunds on my Clickbank product

by mc9320
6 replies
Would like to know the thoughts of anyone who sells a product on Clickbank...

Since launching my product about 2 years ago, customers have by and large been very happy with their purchase, sending me emails thanking me for my advice and strategies. It's great to put your heart and soul into creating something that helps a lot of people.

However, since the start of 2018 it seems I've had a few refunds, something I've not seen before, and I'm not sure why.

My product is still up to date, and if anything, is better than ever as I add more content with updates every so often which all customers can access.

I'm not in any of the super competitive markets, like MMO, weight loss or relationships.

I know for a fact there is nothing else in my niche which is as detailed and comprehensive as my product.

Has there been an increase in refunds across the Clickbank marketplace in general, or is it just me?

My impression is that some people have no intention of really buying it, and they just ask for a refund a day or so after their purchase.

My sales page is very transparent about how they have 60 days to claim a refund, but this hasn't cause a problem until recently.

For example, someone asked for a refund today with no reason given.

Is anyone else experiencing this?
#clickbank #product #refunds
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  • Profile picture of the author Daniel Evans
    Originally Posted by mc9320 View Post

    For example, someone asked for a refund today with no reason given.

    Is anyone else experiencing this?
    I would politely ask for the reason why they requested a refund, informing them that their feedback will potentially help you to develop products with greater integrity in the future.
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  • Profile picture of the author Jason Kanigan
    What are you doing in your prequalification sequence, prior to sending them to the offer, to discourage this behavior?
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    • Profile picture of the author Oziboomer
      Originally Posted by Jason Kanigan View Post

      What are you doing in your prequalification sequence, prior to sending them to the offer, to discourage this behavior?
      In addition what are you doing post purchase to make them stick.

      One thing that works is to telegraph an unannounced bonus that you are putting together and will deliver in a few days.

      You give more content and explain you have something extra you are adding in another 7 days and so on.

      If you keep promoting the extra material during the refund period you will reduce refunds.

      Think like a soap opera sequence.

      The other thing is have you considered those refunds might be affiliates checking out your product?

      Best regards,

      Ozi
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  • Profile picture of the author Peter Yaw Kassidy

    great piece of info worth reading
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  • Profile picture of the author Sid Hale
    It may not be the "Clickbank marketplace in general", but rather the result of different pre-sales technique/message from a single new affiliate in that marketplace.

    Originally Posted by mc9320 View Post

    Has there been an increase in refunds across the Clickbank marketplace in general, or is it just me?
    You may have attracted a new affiliate who hasn't promoted your product before, and his/her list may be prone to a higher than normal refund rate.

    He/she may be over-hyping your product in their pre-sale promotions.

    He/she may even be pre-selling the fact that you DO have a generous refund policy.

    This change may/may not be alarming - as these are sales you wouldn't have gotten in the first place without that affiliate.
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  • Profile picture of the author FiveStarFiverr
    Banned
    Originally Posted by mc9320 View Post

    Would like to know the thoughts of anyone who sells a product on Clickbank...

    Since launching my product about 2 years ago, customers have by and large been very happy with their purchase, sending me emails thanking me for my advice and strategies. It's great to put your heart and soul into creating something that helps a lot of people.

    However, since the start of 2018 it seems I've had a few refunds, something I've not seen before, and I'm not sure why.

    My product is still up to date, and if anything, is better than ever as I add more content with updates every so often which all customers can access.

    I'm not in any of the super competitive markets, like MMO, weight loss or relationships.

    I know for a fact there is nothing else in my niche which is as detailed and comprehensive as my product.

    Has there been an increase in refunds across the Clickbank marketplace in general, or is it just me?

    My impression is that some people have no intention of really buying it, and they just ask for a refund a day or so after their purchase.

    My sales page is very transparent about how they have 60 days to claim a refund, but this hasn't cause a problem until recently.

    For example, someone asked for a refund today with no reason given.

    Is anyone else experiencing this?
    Is it possible that the refunds are coming from a specific affiliate promoting your product? Maybe someone is telling them to get it and then ask for a refund for some reason. Maybe someone is promising more than your product delivers.
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