Where to Market Vegan/ Plant Based eBook

by alanaj
40 replies
I created an ebook with three months of plant based meal plans, recipes, desserts, sauces, soups and additional health information like simple home workouts and plant based protein sources. I have a site set up with a sales page, articles, about, contact etc. The site has gotten great feedback from the small traffic coming in.

Of course I need to increase traffic to get sales.

I'm wondering about E-Junkie for affiliates. After reading through several threads this evening, I am now wondering about Kindle.

Are these two sources realistic for selling a vegan/ plant based ebook?
#based #ebook #market #plant #vegan or
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  • Profile picture of the author IGotMine
    Are these two sources realistic for selling a vegan/ plant based ebook?
    Are there similar books already being sold there?

    The one sure way to find out is to list it.
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  • Profile picture of the author FreedomBlogger
    Congratulations on that accomplishment!

    I would recommend putting your ebook on Clickbank.com. You can then promote to get affiliates to get even more traffic an sales.

    If you are looking for free traffic I would recommend to blog on your website. And learn all of the blogging tactics to grow the traffic and build an audience.

    You should also start building an email list.

    If you are looking for paid traffic I would recommend Facebook Ads and also Quora.com Ads. Quora is actually an untapped paid traffic source. I haven't seen anyone talking about Quora ads anywhere here.

    Implement and be consistent with everything!
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  • Profile picture of the author alanaj
    Thank you FreedomBlogger. The funny thing is, when I first thought about affiliates, I thought about Clickbank. After reviewing their system however, I thought it was quite cumbersome.

    Do you have experience with Clickbank?

    Thanks also for the tip about Quora.com Ads.
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  • Profile picture of the author Randall Magwood
    Originally Posted by alanaj View Post

    I created an ebook with three months of plant based meal plans, recipes, desserts, sauces, soups and additional health information like simple home workouts and plant based protein sources. I have a site set up with a sales page, articles, about, contact etc. The site has gotten great feedback from the small traffic coming in.

    Of course I need to increase traffic to get sales.

    I'm wondering about E-Junkie for affiliates. After reading through several threads this evening, I am now wondering about Kindle.

    Are these two sources realistic for selling a vegan/ plant based ebook?
    Clickbank is a great place to start - especially since if your affiliates get you a TON of sales 1 particular year, Clickbank will take care of all of the commissions to your affiliates. Other affiliate networks leave this chore up to you - and it can be a doozy - especially handling all of the paperwork when tax season arrives.

    If the niche exists, great. Find your targeted customers via:

    - Forums (advertise and participate - only if they allow signature links back to your website)

    - Youtube of course

    - Bing, Adwords, Facebook (PPC)

    - Distributing your content and SEO

    - Joint ventures and solo ads

    - Yahoo Gemini (mobile marketing)

    - Social media and blogging

    Good luck.
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  • Profile picture of the author Regional Warrior
    you could asked your local restaurants to put a flyer up !
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  • Profile picture of the author Ivelina Yancheva
    Hello and congrats on your book !
    I think that Affiliate Marketing would be great generate sales but still if you'd like to take advantage and control your spend, ad copies, placements and targeting (and get to know your audience) you should definitely try AdWords and Facebook. Also, the Video ads and Mobile advertising are the big trend now for quite a lot of time so you would have a lot of room for experiments there. And it is less time consuming than blogging.
    Good luck !

    Iva
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  • Profile picture of the author Oziboomer
    Originally Posted by alanaj View Post

    After reading through several threads this evening, I am now wondering about Kindle.

    Are these two sources realistic for selling a vegan/ plant based ebook?
    Kindle can work well if you link to additional content and string together a series.

    The other thing you could do is produce a hardcopy...many options but createspace can work well if you have kindle and azon listing.

    Good thing about hard copy is you can approach organic stores to sell the physical copy and if you work the "additional content can be found here angle" ie link to a website you can push updates and other products.

    Having physical copies out there will help with building authority.

    You could easily customise some physical copies to each chain of organic shops you approach. . .

    . . . they will be much more likely to promote if you dedicate a page to promoting them or products they sell.

    Not hard to do and you can easily leave a physical copy with a store providing them with physical proof you are going to help them along of course with having a retail margin in it for them also.

    Best regards,

    Ozi
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  • Profile picture of the author FiveStarFiverr
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    Originally Posted by alanaj View Post

    I created an ebook with three months of plant based meal plans, recipes, desserts, sauces, soups and additional health information like simple home workouts and plant based protein sources. I have a site set up with a sales page, articles, about, contact etc. The site has gotten great feedback from the small traffic coming in.

    Of course I need to increase traffic to get sales.

    I'm wondering about E-Junkie for affiliates. After reading through several threads this evening, I am now wondering about Kindle.

    Are these two sources realistic for selling a vegan/ plant based ebook?
    Kindle is certainly viable here. I don't know much about E-Junkie, however.

    I would get it out to the masses on Kindle and start promoting it all over social channels.
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  • Profile picture of the author alanaj
    Thanks everyone for your feedback. I picked up some new ideas here that I will implement and monitor.
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  • Profile picture of the author YourGoToWriter
    Clickbank, definitely Also, you can promote your book via YouTube. Take advantage of social media platforms, too. You can go for Facebook ads -Micah
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  • Profile picture of the author Randall Magwood
    I forgot mention that Createspace and Kindle are 2 that you should definitely have your ebook/book on. You'll probably earn more with Createspace than Lulu. Make sure there are links in your ebook that lead back to your website - since Amazon doesn't give you the information of the buyers who purchase your ebook/book.
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    • Profile picture of the author alanaj
      Randall have you used CreateSpace, Kindle and Clickbank to sell eBooks? If yes, which one do you prefer?

      Originally Posted by Randall Magwood View Post

      I forgot mention that Createspace and Kindle are 2 that you should definitely have your ebook/book on. You'll probably earn more with Createspace than Lulu. Make sure there are links in your ebook that lead back to your website - since Amazon doesn't give you the information of the buyers who purchase your ebook/book.
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  • Profile picture of the author DURABLEOILCOM
    Sell it on Amazon For Kindle for 1 Dollar.
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    • Profile picture of the author alanaj
      Why do you suggest the $1 sales price?

      Originally Posted by DURABLEOILCOM View Post

      Sell it on Amazon For Kindle for 1 Dollar.
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  • Profile picture of the author ryanbiddulph
    Hi A,

    Definitely KDPselect aka Amazon Kindle. World wide audience, great exposure, fab process for uploading. I wrote and self-published 126 bite-sized ebooks on the platform.

    I'd add though; the traffic increase is a good idea. I do not give much attention to hacking Amazon per se. I just guest post a bunch and also promote top bloggers in my niche, along with posting helpful content to my blog. Doing these things helped increase my readership which increased my sales.

    Ryan
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    • Profile picture of the author alanaj
      Thank you Ryan. This was very helpful. About the traffic increase... are you sending traffic to Kindle or to your website? Are you linking to the Kindle page from your website???

      Originally Posted by ryanbiddulph View Post

      Hi A,

      Definitely KDPselect aka Amazon Kindle. World wide audience, great exposure, fab process for uploading. I wrote and self-published 126 bite-sized ebooks on the platform.

      I'd add though; the traffic increase is a good idea. I do not give much attention to hacking Amazon per se. I just guest post a bunch and also promote top bloggers in my niche, along with posting helpful content to my blog. Doing these things helped increase my readership which increased my sales.

      Ryan
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  • Profile picture of the author ehlee
    Try payhip.com You can set up an affiliate program too.
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    • Profile picture of the author alanaj
      ehlee - does payhip.com have affiliates or would I have to attract affiliates to sign up with payhip? TIA

      Originally Posted by ehlee View Post

      Try payhip.com You can set up an affiliate program too.
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      • Profile picture of the author hometutor
        Originally Posted by alanaj View Post

        ehlee - does payhip.com have affiliates or would I have to attract affiliates to sign up with payhip? TIA
        Just got into Payhip myself. Looks like you have to advertise for affiliates. Also vendors of Payhip would need a second email to join an affiliate program. I don't like that part it seems cumbersome.

        Rick
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  • Profile picture of the author toydistrict
    I wouldn't recommend Kindle. For something like this, CB would be the most suitable - though it is overwhelming getting everything set up.

    Kindle could work, only if you push hard with advertising. Otherwise, if you just publish it, the book will just be another book among millions.

    Fiction works best with Kindle.

    I've published on kindle since 2011 - so I'm talking through experience here. I've also launched on CB. I think that would be your best shot.
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  • Profile picture of the author Webivores
    Congrats !!
    I have been vegan for over 4 years now and a member of every possible vegan group on facebook.
    Why ? because I always need ideas and recipes.

    So I would suggest you start there
    Best
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  • Profile picture of the author Prateek Rastogi
    market on fb,own website,cb,to your email list etc.
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  • Profile picture of the author 1Bryan
    Alana,

    Find out who the top 10-20 bloggers are who would promote vegan stuff. Other folks with vegan recipe blogs, fitness vegans, etc.

    See what aff programs they promote.

    I'm not saying that Click Bank is a bad option. Sometimes it is the best option. But there are some spaces where you'll find that most of the top bloggers ... don't promote Click Bank stuff.

    These top bloggers ... if you are aiming for success ... are who you want.

    I'm talking the folks who get 100K page views or more a month.

    People generally won't join Click Bank just to promote one product. They tend to stick with what they know.

    So if you find they don't use Click Bank at all?

    Putting it up on Click Bank probably wouldn't be the answer.

    But it might be. I don't know. I don't know your space. But do some digging.

    Meet them where they already are.
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  • Originally Posted by alanaj View Post

    I am now wondering about Kindle.
    Have a kindle version of your vegan recipe book, as well as a paperback and audio version of your book.

    A Paperback books adds credibility to your brand and your readership will have multiple methods of consuming your content.

    * Kindle book can be priced $2.99 to $9.99

    *Paperback book can be priced at $15 to $50 depending on how valuable the content in your book is.

    *Audio book can be priced $50 to $97
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    • Profile picture of the author alanaj
      Internet Trillionaire - why do you suggest $2.99 - $9.99 for the kindle book price?

      Thanks very much for your feedback.

      Originally Posted by Internet Trillionaire View Post

      Have a kindle version of your vegan recipe book, as well as a paperback and audio version of your book.

      A Paperback books adds credibility to your brand and your readership will have multiple methods of consuming your content.

      * Kindle book can be priced $2.99 to $9.99

      *Paperback book can be priced at $15 to $50 depending on how valuable the content in your book is.

      *Audio book can be priced $50 to $97
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  • Profile picture of the author DripRevenue
    Amazon Kindle would be an excellent place for you to start, but have a link to your site at the beginning and end of the book that will direct them to your website or start building an email list. That way if you start selling different things, you will have a good email list built up and can advertise to them.
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  • Profile picture of the author Peter Jensen
    I would promote it through niche related FB groups and send them to my video that at the end will lead the viewers to my sales page or Amazon page. Have done this several time and it´s very effective.
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    • Profile picture of the author alanaj
      Thank you for this!!!

      Originally Posted by Peter Jensen View Post

      I would promote it through niche related FB groups and send them to my video that at the end will lead the viewers to my sales page or Amazon page. Have done this several time and it´s very effective.
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  • Profile picture of the author anayb
    Did you market research? If not, conduct keyword research to determine the amount of people searching online for particular niches. l recommend the Pixelfast site, which makes use of the Overture keyword lookup tool. You could also try advanced keyword tools such as Keyword Discovery or WordTracker.

    Now, if you want to drive traffic to your ebook sales page, use Google AdWords (it's fast & predictable). I don't recommend free routes since its very much time consuming and sometimes frustrating, you know. Obviously the topic of AdWords optimization is huge, including keyword selection, adcopy optimization and avoiding Google slap penalties. But, before paying for the traffic, you have your landing/sales page written/reviewed by a professional copywriter.

    Aim for a 1% conversion rate, which is not unrealistic, but may require ongoing tweaking of certain areas. The sales page is one place you can do things like split testing of headlines and other copy elements and you can do similar tests with the words in your AdWords campaigns. The idea here is to keep testing and tweaking until you break that 1% mark and then keep looking for other ways to drive more traffic to the site. Good luck!
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  • Profile picture of the author muxlimxaidi7214
    The best place is to market these kinds of ebooks on Google AdWords.
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  • Profile picture of the author yukon
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    I wouldn't go with Kindle, they'll nickel and dime you on a cookbook.

    Either put in the effort and create a hardback book or give it away as a PDF optin and monetize traffic with something else that's niche related.

    One other option is to use the recipes as a 30 day subscription site. That could potentially generate 3 sales per unique traffic since you have 3 months of recipes. So, If you need $30 per unique traffic then break it down to $9.95 subscription per month.
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  • Profile picture of the author Jonathan 2.0
    Originally Posted by alanaj View Post

    I have a site set up with a sales page, articles, about, contact etc. The site has gotten great feedback from the small traffic coming in.
    Consider sharing even more (free) information (etc.). When your prospects can see that you're sharing great information, they will be more likely to buy.

    Maybe start a Blog ... (Called something like "100 Free Health Tips") ... Then recommend them to your eBook.

    2C
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  • Profile picture of the author Djinnni
    Create a Free Lead Magnet whichever channel you use. This can be any one of your recipes, or it can be eg: 3/5 Delicious Vegan Recipes. Then lead them to your full book/subscription sales page.
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  • Profile picture of the author SPF
    I know it's been a little while since the post, however:

    I still think Amazon is the way to go. You can publish an eBook, paperback and audio version all in the same place.

    Amazon generates the most traffic for customers looking to buy books.
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    • Profile picture of the author OptedIn
      Originally Posted by SPF View Post

      I know it's been a little while since the post, however:
      Then the right thing would have been to not dredge it up.
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    • Originally Posted by SPF View Post

      I know it's been a little while since the post, however:
      Just a friendly notice since you may not be aware. The mods don't look kindly on those that bump old threads. Especially when there is a sig matching the thread topic.

      I see you are doing a bunch of that. You may want to think through that strategy again.

      Mark
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  • Profile picture of the author SPF
    Most forums allow for any thread, less than a year, to be posted on. Generally threads within this time frame are still relevant.

    I haven't read anything in this site that stated any different.

    However, if that is looked down here, I will definitely take that into consideration from here on out.

    Mark, I appreciate the reply pointing this out, and suggestion.

    Optedin, you may need some type of change in your life.
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    • Profile picture of the author OptedIn
      Originally Posted by SPF View Post

      However, if that is looked down here, I will definitely take that into consideration from here on out.
      Thank you!

      Optedin, you may need some type of change in your life.
      I'm doing fine, thank-you, but your concern is most appreciated! :-)
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  • Profile picture of the author Rob Hunsons
    You can share it on social media niched groups and forums as well.
    Good luck with this project! It's really good one.
    By the way I also interested in reading this book.
    Where can I find it?
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