20+ Year Copywriter and Marketer Reveals More Online Sales Tips... Part 2

7 replies
I got so many messages from folks after my last post, about the sales and persuasion
techniques I've learned after close to 20 years in sales, marketing, persuasion, etc..

I wanted to leave a few more of the most important ones I've learned and USED online
since 2001.

I was lucky enough to learn, early on, that if I couldn't sell to people, I couldn't run
an online business.

So since that time in 2001, I've studied sales, copy, and more importantly... human
nature, persuasion, and psychology. Those have been more helpful with writing copy
than any of the $5,000 courses I've used.

Because once you know what MOVES a person... you can write to communicate
your offer, and do so in a way that really connects with them and makes an impact.

Speaking of impact... that's my next tip...

**** Write to Make an IMPACT*****

When you write ANY of your online sales copy or content... there's a
big difference between telling a story and making an IMPACT.

When your sales message, emails, Facebook ads, and other marketing messages
make an impact on someone... they're not soon going to forget that.

Because they FELT it. And as marketers... our goal is to MOVE people with
our words or visuals.

Preferably move them to buy or take some kind of action we want them to take.
You don't want a prospect seeing your sales message and just shrugging it off.

Again, you want to make an impact so that feeling produces an emotion and then ACTION.

So focus on communicating it in such a way that your prospect FEELS it.

When your message touches someone emotionally and draws them in..
this magic moment can often lead to the sale you want.


**** Don't Just SAY it... CONVEY it.****

Have there been times in your life when you told someone
something... but it was said in such a way where it just felt
"hollow"?

We do it every day, when we ask people "hey, how's it going?"

Our answer "Good, you?"

Usually just some hollow chatter.

But let's say that for a whole year... you SAID "I love you" to
your significant other... but then did nothing else to
make them FEEL loved.

Would only SAYING it make your partner feel it?

Probably not as much as SHOWING it, right?

Words alone mean nothing.

It's the meaning you want to CONVEY.

Words by themselves are often meaningless unless
you can convey what you really want to get across.

So hugging, kissing, buying gifts, breakfast in bed...
there are things that could CONVEY love, without
you even having to SAY it.

Much more powerful than just saying "I love you".

And with your online marketing.... you want to communicate the
benefits in a way that they FEEL it.

This way, they come to the conclusion on their OWN that they
need what you sell.

When you convey the benefits and let your prospects come to their
OWN conclusion that they need what you have, that's a POWERFUL
sale.

**** Often times, a sale happens AFTER they say "no thanks!"****


In sales... no doesn't always mean "No".

It's more often a knee-jerk reaction we ALL have when someone
tries to sell to us.

We're just wired to say it so the person trying to sell to us goes away.

"No" is just our way of protecting ourselves from uncertainty when
buying or making a decision.

Knowing that "no" is hardwired in ALL of us means you don't stop
your sales pitch if you hear it.

And knowing that WANTS are also hardwired in all of us, you can't
approach trying to sell to someone logically.

Nope, you gotta put yourself into your prospects world and uncover
their REAL wants.

You know... those primal wants that drive most of our buying decisions.

You want to uncover their primal needs and see if your product or service
can even fulfill them.

If not, THEN it's pointless trying to sell because that person doesn't need
what you have.


****Be a people MOVER, not a problem solver.*****

We all react emotionally. Sure, we may TELL ourselves that we
make our decisions with logic... but we don't.

It's why all of us love movies, music, and other art forms that move
us emotionally.

If we didn't buy or react to emotions, our world wouldn't involve
all of this art to the extent it's into almost all we do.

I don't know about you, but hardly a day goes by in which I don't
listen to music, read a book, watch a movie, and do something
because of how it makes me FEEL.

Sure, you can make sales by solving problems, but you'll sell
MORE if you address the emotional needs of your market.

A LOT of people go through life kinda "sleep walking".

But if you truly move someone with what you write on
your website or other marketing... they'll remember you for that nice
little reminder of what it feels like to be alive.

And the cool thing is... when you move people emotionally, you don't
have to be spot on with your sales pitch.

Because when you're a people mover FIRST, prospects feel a
bond with you.

They like you and trust you. And a sale is much more likely to happen
for you.


Well, those are a few more of the marketing and sales insights I've
found out YEARS after starting online.

If you look at this stuff, it's pretty simple when you first read it, but
when you truly grasp each of them and take them to heart, you can
start creating much more powerful marketing messages and communication
with your prospects!
#copywriter #marketer #online #part #reveals #sales #tips #year
Avatar of Unregistered
  • Profile picture of the author IGotMine
    "No" is just our way of protecting ourselves from uncertainty when buying or making a decision.
    An objection is usually just an unanswered question.

    I once had someone tell me they couldn't do affiliate marketing. When I asked why not, they said , "Because I don't have a credit card."

    When I convinced them they didn't need one, their entire attitude changed.
    Signature
    Gone Fishin'...
    {{ DiscussionBoard.errors[11329174].message }}
  • Profile picture of the author Randall Magwood
    Originally Posted by shawnlebrun View Post

    If you look at this stuff, it's pretty simple when you first read it, but when you truly grasp each of them and take them to heart, you can start creating much more powerful marketing messages and communication with your prospects!
    I agree. If you can adapt each of these principles to your life, you will truly understand how much these *simple* tips can transform your business. For amateurs reading this, it may not sound like a copywriting advice post, but.... didn't you read it all to the very last line?
    {{ DiscussionBoard.errors[11329175].message }}
  • Profile picture of the author oppyeaunome
    If a person takes the time to understand the information in your post, making money online and in life would be a lot easier.

    You've taken a complex topic and broke it down into easy to understand information.

    Honestly thank you for this!
    {{ DiscussionBoard.errors[11329211].message }}
  • Profile picture of the author ryanbiddulph
    Hi Shawn,

    I like it. Feeling. Emotions.

    This is why I create so many videos. People feel me through these videos. Deeper meaning. Beyond words and sales and trying to connect, videos of me chatting strikes a deep, human chord.

    Dwelling on the idea of conveying a meaningful mess - the "I love you," advice, brilliant - helps you achieve this end through your copy.

    Ryan
    Signature
    Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11329224].message }}
    • Profile picture of the author shawnlebrun
      Originally Posted by ryanbiddulph View Post

      Hi Shawn,

      I like it. Feeling. Emotions.

      This is why I create so many videos. People feel me through these videos. Deeper meaning. Beyond words and sales and trying to connect, videos of me chatting strikes a deep, human chord.

      Dwelling on the idea of conveying a meaningful mess - the "I love you," advice, brilliant - helps you achieve this end through your copy.

      Ryan
      Hey Ryan,

      Thanks for the kind words man.

      You hit the nail on the head... and honestly Ryan, doing what you're
      doing is the ONLY way small businesses and marketers will survive
      in the coming years.

      Proof?

      Toys are Us just went bankrupt.

      If you sell ANYTHING these days, chances are Amazon and
      Walmart probably does too, or at least has people on those platforms
      who do.

      So, what's the regular average marketer to do?

      EXACTLY what Ryan is doing... connect with your market on a personal
      level. That's shit that people won't get from Amazon.

      Focus on building relationships, focus on helping your prospects in any
      way you can. Show yourself at your most personal level... and work
      on building trust, loyalty, and a bond.

      That way, when people come to think of buying a solution to
      their problem, they think of you, Ryan, and all the help you've
      provided.

      But more importantly, it's the bond and "Us against the World"
      mentality your prospects will feel with you.

      When you become a daily part of their lives... you will always
      win out over Amazon.

      More proof?

      I tend to hit my local grocery store called Hannaford almost
      every day.

      The sheer fact that I take repetitive stops, every single day
      there to get stuff... that gets ingrained.

      It becomes part of my habit and routine.

      so, the next time I go by a competing grocery store, what
      are the odds of me stopping in?

      Less, now that I've built a relationship with hannaford.

      This gives you HUGE insight as to why you should be connecting
      with your prospects daily.

      They won't know it, but you're ingraining a habit and routine in
      them... and we ALL thrive on habit and routine ;-)

      Thanks again Ryan, and keep doing what you're doing because
      it's the #1 way that all marketers will survive in the coming years.
      {{ DiscussionBoard.errors[11329750].message }}
      • Profile picture of the author ryanbiddulph
        Dude that is an awesome example. Telling too; I recall my parents shopping at this store when I was a wee lad. Gotta make connections on a deeper level to survive and thrive. Thanks much for the shout out too.

        Ryan
        Signature
        Ryan Biddulph inspires you to be a successful blogger with his courses, 100 plus eBooks, audio books and blog at Blogging From Paradise
        {{ DiscussionBoard.errors[11332391].message }}
  • Profile picture of the author Janice Sperry
    A perfect example of some of your post is the latest Blue Nile TV commercial.

    Just shows some snippets of romantic gestures of love. It is all about feelings, emotions, getting US involved in the experience.

    Even the slogan is amazing copywriting: "Love is brilliant!"

    Just three simple words that are emotional and also a play on words since diamonds are also called brilliant.

    Only shows a diamond for a few seconds at the very end of the video.

    https://www.ispot.tv/ad/wpv3/blue-ni...es-of-jr-jones
    {{ DiscussionBoard.errors[11332873].message }}
Avatar of Unregistered

Trending Topics