How to determine Facebook Ad Impression Share Metrics?

0 replies
Is there any metric or reporting feature to determine what percentage of total possible impressions with your audience your ad is appearing in, and, if the percentage is low, can you determine if it's low from too low of a bid, or too low of a CTR compared to other people advertising to the same audience? Or is there no way to get this info other than conclusions inferred from trial and error? (In the AdWords world, these are called "Competetive Metrics" I don't really see any report columns that look like they would give this information. If that's true then advertisers are "shooting in the dark" as far as how to improve their impression share for a given audience.
Avatar of Unregistered

Trending Topics