How/where to promote...

23 replies
Hi fellow warriors. This is a quick post about looking for markets to promote high vis safety wear. Specifically high visibility vests.

Further the design on the top is based on New Zealand Maori traditional artwork. The tops are fully certified for day wear on site.

My question is; what ideas are there for promoting these to overseas markets. what would be a good approach. Would it better to use targeted marketing or promote to the general market?

If you had to where would you promote items like these?

Your input valuable and appreciated.

Leave a comment as I would like the chance to reciprocate your good ideas.
#how or where #promote
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  • Profile picture of the author JoseGC11
    i think you have to use targeted marketing abot this topic obviusly
    you can promote the product in Facebook you can make campaings with advertisment.
    Instagram is a good option
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    • Profile picture of the author rockerjaw
      Thanks for the reply Jose. I think theres something to that target marketing its been recommended more than once.
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  • Profile picture of the author Ivelina Yancheva
    Hi rockerjaw,
    I think your product is just great ! I have never herd about designer safety wear before.
    You can promote that in Facebook, Instagram, AdWords Display and Search network.
    If you'd like to get more detailed information about targeting methods and possible costs just don't hesitate to get in touch I will be happy to help.
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    • Profile picture of the author rockerjaw
      Ivelina, thank you for the reply and your suggestions which I will be keeping in mind. Also thank you for the offer. I'l glean some more information before I make a decision about how to proceed.
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  • Profile picture of the author Jane Everson
    Instagram, Facebook, AdWord are the best for promoting your product, you can also target to who you're selling to.
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    • Profile picture of the author rockerjaw
      Hi Jane thank you for the reply. after seeing similar suggestions I think I will run some type of targeted campaign on FB, Instagram and or adwords.
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  • Profile picture of the author Steve B
    Originally Posted by rockerjaw View Post

    Would it better to use targeted marketing or promote to the general market?

    Rockerjaw,

    In my experience, it's almost always better to market to very specific targeted groups than to try to promote things to everyone (as you call it - the general market). General promotion is best left to huge companies with massive marketing budgets and familiar brands. You are not going to compete with them ... so stick to segmented specialized marketing.

    Start by identifying your perfect customers. Surely there are specific and well-defined groups of people that could receive the most benefit from your product. I would go after these groups to start with. Go after those who would consider purchasing your product as a "no-brainer" solution to a need they have.

    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Steve B View Post


      Start by identifying your perfect customers. Surely there are specific and well-defined groups of people that could receive the most benefit from your product. I would go after these groups to start with. Go after those who would consider purchasing your product as a "no-brainer" solution to a need they have.

      Steve
      This. Squared.

      Even though there are many groups that could benefit from designer safety vests, you need to target them individually.

      For example, you might find interest from serious bicyclists, parents of kids who walk or ride bikes to school, crossing guards, etc, each needs to be addressed with specific language and benefits. Try to use one promotion to address them all, and you appeal to none.
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      • Profile picture of the author rockerjaw
        Beautiful advice John. It really makes me think about other types of avenues that could be targeted. Thank you.
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    • Profile picture of the author rockerjaw
      Dear Steve, Thank you for the reply. What Im hearing is to stick to targeted marketing. Start my selecting the group that would purchase the solution: i.e its an obvious choice to a problem their experiencing. Start with them see how that goes and then begin to target other niche markets.
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  • Profile picture of the author Randall Magwood
    Honestly i'd start on Ebay. Have you tried listing them there?
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  • Profile picture of the author rockerjaw
    Actually no. Its worth a try. Thanks for the advice Randall.
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  • Profile picture of the author Oziboomer
    Try contacting the retailers and distributors of safety products. Blackwoods in Australia springs to mind. https://www.protectoralsafe.com.au

    There is a large Kiwi population in Australia and they are very patriotic so it makes sense to get it in front of that audience.

    Contact these guys and send them some free samples.

    Tree Lopping Serving Brisbane and the Gold Coastâ"‚Kiwi Tree Lopping

    They are out there in public view and just maybe they might get some low cost exposure for you. There would be several other similar business operations that could not only purchase but promote your brand through exposure.

    Send some to the various football teams who often wear different vests at different times during training. You might just get some PR if the right photographer or journalist happens to notice. Most of the ARL and ARU teams would have NZ or Islander players who would potentially help boost exposure.

    Best regards,

    Ozi
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  • Profile picture of the author tommen
    Originally Posted by rockerjaw View Post

    Hi fellow warriors. This is a quick post about looking for markets to promote high vis safety wear. Specifically high visibility vests.

    Further the design on the top is based on New Zealand Maori traditional artwork. The tops are fully certified for day wear on site.

    My question is; what ideas are there for promoting these to overseas markets. what would be a good approach. Would it better to use targeted marketing or promote to the general market?

    If you had to where would you promote items like these?

    Your input valuable and appreciated.

    Leave a comment as I would like the chance to reciprocate your good ideas.
    Hi! I would focus on Pinterest.com (sign up for a business account). You create boards for free with images that can link back to your products.

    The important thing is to also pin other people´s stuff, not just your own. You can create beautiful images for free using a service called Canva.com.

    You can really get a lot of traffic using Pinterest. Best of all, you are not dependent on any SEO stuff.

    Another site you should look into is Quora.com. Create a profile and start answering questions about your topic. You will get highly targeted traffic quickly.

    Hope this helps!
    -Tim
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  • Profile picture of the author rockerjaw
    Hi Tommen. Thank you very much for your highly informative post. The ideas provided are both unique suggestions; which I appreciate a lot. Thank you also for taking the time to reply. As a sign of my appreciation I would like to help promote your business. Let me know if I can promote your service/product to my Facebook/Twitter community. Further I would like to promote a web site link to your chosen site from my website rockerjawmagazine.us no gimmicks, no costs. From one friendly marketer to another. All the best with your future endeavours.
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  • Profile picture of the author edmondpogi
    Social Media:

    Facebook, Twitter, Instagram, Pinterest, StumbleUpon, Diigo, etc...
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    • Profile picture of the author rockerjaw
      Good stuf edmondpogi. I'l set up a few accounts and i'l post my results. thanks for the reply. All the best with your endeavours.
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  • Profile picture of the author Makam
    where you want to promote this?
    1. Online affiliate (Worldwide)
    2. Online (in your own country)

    If option 1 then you can find your competitor website and find their traffic.

    if option 2 you also find who is company provide in your country. follow their Facebook,twitter (all possible social media) page group.

    main subject at first find this. whois profession people need this and find them try to connect them.

    But don`t make spam.
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    • Profile picture of the author rockerjaw
      Thank You for the feed back. I see what your saying: find my competitors on social media and follow them and the people following them. Absolutely marvellous ideas. Please let me know If I can be of any assistance in the future. Good Luck
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  • Profile picture of the author dylansmith22
    You can promote them on the social media platforms.
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  • Profile picture of the author shmeeko69
    Originally Posted by rockerjaw View Post

    Hi fellow warriors. This is a quick post about looking for markets to promote high vis safety wear. Specifically high visibility vests.

    Further the design on the top is based on New Zealand Maori traditional artwork. The tops are fully certified for day wear on site.

    My question is; what ideas are there for promoting these to overseas markets. what would be a good approach. Would it better to use targeted marketing or promote to the general market?

    If you had to where would you promote items like these?

    Your input valuable and appreciated.

    Leave a comment as I would like the chance to reciprocate your good ideas.
    If you're on a limited budget and want to go down the free route (which can be time consuming) then, I'd go with the following and in this order.

    Quora (Yahoo Answers on steroids)
    Relevant Facebook Groups
    " " " " Google Communities

    For the paid route (which can be tricky) then, I do go with the following and in this order.

    Facebook Ads (less expensive than Google)
    Google Ads (Expensive, but more productive than Facebook)

    All the best in what route to market you take
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    The Rock n Roll of Marketing Reviews
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    • Profile picture of the author rockerjaw
      Hi sheemko. Thanks for the reply and taking the time to put forth your opinion. I'l be doing an audit over the information i'v been provided and I'll take the best and most practical advice an execute. so far i'v set up a pinterest, instagram, and facebook account to promote the product solution. All the best.
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  • Profile picture of the author mindtricks18
    You can use these platform to promote your products through paid campaigns

    Twitter, Instagram, Facebook, AdWord , Pinterest
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