Do Amazon review sites still work?

19 replies
I'm forever being told this doesn't work anymore.
"Google penalises them"
"Can't get them out the Google sandbox"
"Amazon keep banning sites, closing down accounts"
"etc, etc"
What is really happening with Amazon review sites currently?
#amazon #review #sites #work
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  • Profile picture of the author affmarketer101
    Never heard about that before. I do not own any amazon review sites, but many people I know are still making money from Amazon review sites. there is nothing wrong with Amazon review sites. The wrong thing should be in the ways we do with the site - try to "hack" google.
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  • Profile picture of the author markowe
    Yes, Amazon review sites are absolutely viable, but the thing is, 99% of new people go right out and try to make an "Amazon site". They will knock up 5 pages of low-quality content, immediately stuff it all with Amazon links and then wonder why they have no traffic and no sales. Then they give up.

    You have to get out of that mindset and think about MEETING NEEDS and ANSWERING QUESTIONS.

    Look at this random example - if you Google for "how to build a mining rig", this page is one of the top results: https://cryptosrus.com/ethereum-mining-rig/

    Check out that page - look at the wealth of information that is on there, the top ten table of mining GPUs, the instructions on how to build a rack. You think he is ranking for a hundred other phrases, like "how to build a case for mining", "what are the best mining cards"? Sure he is (I checked).

    And do you think he has affiliate links for every card recommendation he gives? Of course he does (although it's amazing how many websites DON'T!)

    Now sure, the site is an authority site for the topic of cryptocurrency, there is a ton of other content on there, they have probably done some SEO, backlinking etc. but that's why you need to think about building authority for your site, too, not just trying to sell a bunch of loosely related products.

    That is how you need to be thinking - what are people looking for, what solutions do they need, what advice? I bet you that page is making hundreds of $$ a day, and you can too, but you need to put more effort in these days - Google most likely isn't going to send traffic to shallow sites that provide no user value.
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    • Profile picture of the author shuurik ron
      totally agree with your opinions
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      • Originally Posted by shuurik ron View Post

        totally agree with your opinions

        Who are you talking to? I didn't see anybody give any opinions here.....
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  • Profile picture of the author Nick Million
    I have a portfolio of Amazon sites that are working well, still ranking, and I haven't been shut down by Amazon. I second what Markowe said, you've got to be really providing value to your visitors otherwise you won't convert, let alone rank well. The days of throwing up 500 word cookie cutter product reviews filled with affiliate links and making money are over.
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  • Profile picture of the author SiteNameSales
    I have few sites that are up and running with some success that don't have any reviews. The niches (sub-niches actually) are targeted and the competition for the products is not particularly excessive.

    Internet marketing in general is extremely competitive and to rank for ecommerce usually requires the same techniques for ranking in general - quality backlinks, testimonials, long-tail keywords where possible, original and well-written reviews and pertinent articles.
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  • Profile picture of the author myob
    I've never done product "reviews", and for more than 20 years none of my Amazon sites have ever ranked anywhere in sight.

    But I've been making bank year after year with Amazon just by providing value through online/offline articles in niche-relevant publications.

    My specialty has always been in the most hotly competitive niches, because that's generally where the really BIG money lives.

    Targeting information out to hungry eyes has always been and will always be the most effective marketing strategy for driving massive quantities of highly convertible traffic.

    For almost all marketing, Google is actually insignificant for driving traffic. At best, it's only an adjunct or coincidental to other marketing methods.
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  • Profile picture of the author JohnMcCabe
    When people claim that "Amazon review sites" no longer work, my guess is that they are talking about the plugin-driven, automated, "passive income with no work" sites that still litter the triple-digit pages of the search results.

    It reminds me of the Adsense craze of ~10-12 years ago. So many people built crappy little MFA (Made For Adsense) site networks, based on scraping content and making clicking an ad the only way to escape, that Google took steps to protect itself. Suddenly, people that were getting their Adsense checks by Fedex were gone, making squat overnight.

    Providing real value, as described by markowe and myob, has always worked and will continue to work.
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    • Profile picture of the author Benjamin Ehinger
      Originally Posted by mikeb222 View Post

      I'm forever being told this doesn't work anymore.
      "Google penalises them"
      "Can't get them out the Google sandbox"
      "Amazon keep banning sites, closing down accounts"
      "etc, etc"
      What is really happening with Amazon review sites currently?
      You have to define was an Amazon site is before you can actually say they don't work or Google penalizes them. There are hundreds, if not thousands or tens of thousands of bloggers that promote amazon products all over their sites and don't get penalized.

      Originally Posted by markowe View Post

      Yes, Amazon review sites are absolutely viable, but the thing is, 99% of new people go right out and try to make an "Amazon site". They will knock up 5 pages of low-quality content, immediately stuff it all with Amazon links and then wonder why they have no traffic and no sales. Then they give up.

      You have to get out of that mindset and think about MEETING NEEDS and ANSWERING QUESTIONS.

      Look at this random example - if you Google for "how to build a mining rig", this page is one of the top results: https://cryptosrus.com/ethereum-mining-rig/

      Check out that page - look at the wealth of information that is on there, the top ten table of mining GPUs, the instructions on how to build a rack. You think he is ranking for a hundred other phrases, like "how to build a case for mining", "what are the best mining cards"? Sure he is (I checked).

      And do you think he has affiliate links for every card recommendation he gives? Of course he does (although it's amazing how many websites DON'T!)

      Now sure, the site is an authority site for the topic of cryptocurrency, there is a ton of other content on there, they have probably done some SEO, backlinking etc. but that's why you need to think about building authority for your site, too, not just trying to sell a bunch of loosely related products.

      That is how you need to be thinking - what are people looking for, what solutions do they need, what advice? I bet you that page is making hundreds of $$ a day, and you can too, but you need to put more effort in these days - Google most likely isn't going to send traffic to shallow sites that provide no user value.
      Dead on!

      Originally Posted by JohnMcCabe View Post

      When people claim that "Amazon review sites" no longer work, my guess is that they are talking about the plugin-driven, automated, "passive income with no work" sites that still litter the triple-digit pages of the search results.

      It reminds me of the Adsense craze of ~10-12 years ago. So many people built crappy little MFA (Made For Adsense) site networks, based on scraping content and making clicking an ad the only way to escape, that Google took steps to protect itself. Suddenly, people that were getting their Adsense checks by Fedex were gone, making squat overnight.

      Providing real value, as described by markowe and myob, has always worked and will continue to work.
      Yes, I agree, it comes down to quality.

      So often people are looking for the fast payday and complain when Google doesn't rank them well or penalizes them. Little 300 word reviews or scraped content from plugins or simply copied content doesn't work.

      Amazon sites, on the other hand, do work, if they are done correctly. Get the content right first (high quality, completely cover the topic, etc.), and then worry about the rest. Google doesn't penalize sites that provide great information for those searching for that information. If it includes links or even blatant promotion of products on Amazon, Google doesn't care, as long as the content you're providing is what the reader is searching for.

      Benjamin Ehinger
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  • Profile picture of the author prochaska
    They still work if you know what you're doing.

    Just type keywords such as "best air impact drill," "best sewing machine," "best crossbow," "best hose reels," "best butane torch," etc. and you'll find plenty of Amazon review sites ranking for those terms.
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    • Profile picture of the author markowe
      Originally Posted by prochaska View Post

      They still work if you know what you're doing.

      Just type keywords such as "best air impact drill," "best sewing machine," "best crossbow," "best hose reels," "best butane torch," etc. and you'll find plenty of Amazon review sites ranking for those terms.
      For example the top-ranking crossbow site has a LOT of content, a loooong article about each crossbow, plus the rating charts and all kinds of little touches like that.

      BUT I have to say, it's actually pretty thin. I mean, not thin in terms of quantity, but I think it's highly likely none of those "reviews" are by someone who has actually used any or many of those bows, they are just painstakingly pieced together from information researched around the net. So I think those kind of sites are pretty crappy but there you go, they are ranking well.
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  • Profile picture of the author JohnMcCabe
    If Amazon paid for ranking well, this would be much easier. Unfortunately for most Amazon review sites, getting ranked pays nothing in and of itself. You still have to persuade visitors to click on your listing, and from there click on your affiliate link and complete a purchase.
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  • Profile picture of the author NickCesarz
    Amazon review websites still thrive, but if you're trying to start one today, it's more important to really be passionate about the niche. You have to provide the highest level of content possible in order to beat out the already ranking "content farm" articles in a specific niche. But if you do this, you will beat them out, rank higher, and get loads of traffic to your website. People aren't dumb and appreciate honesty.

    Currently run a $500/m blog, monetized with Amazon and Viglink
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  • Profile picture of the author franamico
    Why would invest in a site with such small affiliate commissions offered by Amazon?
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    • Profile picture of the author myob
      Originally Posted by franamico View Post

      Why would invest in a site with such small affiliate commissions offered by Amazon?
      Some Amazon affiliate sites are quietly pulling in 5-6 figure incomes month after month. The name recognition alone is extremely powerful for converting massive quantities of traffic.
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  • Profile picture of the author marketwar
    Yes..some amazon sites still do work...
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  • Profile picture of the author lastreporter
    Originally Posted by mikeb222 View Post

    I'm forever being told this doesn't work anymore.
    "Google penalises them"
    "Can't get them out the Google sandbox"
    "Amazon keep banning sites, closing down accounts"
    "etc, etc"
    What is really happening with Amazon review sites currently?
    Any affiliate marketing today is tough. Why? Getting ranked and getting sufficient traffic is a constant moving target with Google.

    Buying ads can work, but the return on investment can really go negative quickly. Facebook can make you broke quickly.

    I have made a steady income online since 2010 -- a lot when ebooks first took off -- however, today it is a challenge to make a growing income. For me, Amazon review sites are a heartbreaker that can soak up your time and limited resources without yielding much of anything but frustration. There are ways to earn, but most of those earning online are not going to share those markets or ideas with you.

    Ten years ago a review site would have been a reasonable vehicle. Today, no, imo.
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    • Profile picture of the author markowe
      Originally Posted by lastreporter View Post


      Ten years ago a review site would have been a reasonable vehicle. Today, no, imo.
      By "review site" most people mean "register toastereviews.com and write 5 pages of descriptions of toasters that you found from Googling" - so no, those are not viable any more. Google did a good job in that you actually have to put effort into those kinds of site now, which will put off 95% of marketers right from the start.
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  • Profile picture of the author simitch
    These still working. If you violent the AMZ rule then they will ban you. I think in the next 5 years people can work there. no worries
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