I have a lead generation website that I have been running for 8yrs. For 7yrs I had an affiliate program banners on the site, now I am dealing with a big corporation directly. My lead generation is in a billion-dollar financial niche, my domain name is a category killer domain name. I have the plural version, their competitor has the singular version of my domain name. I signed up with this company in June, I sold a total of $20,000 to 4 people. Not counting this quarter. I made $80 per sell, I only get paid if the lead turns into a customer. My traffic comes from Google, and direct navigation.
I am tired of running the site. I want to sell the site to the company that's advertising on my site. My question to you guys is, how should I go about letting them know the site is for sale? Who should I talk to? Should I tell the manager of the partnership program, should I get a broker? Any information would be greatly appreciated.